𝐖𝐡𝐚𝐭 𝐅𝐮𝐧𝐝𝐫𝐚𝐢𝐬𝐢𝐧𝐠 𝐈𝐬 𝐍𝐨𝐭
𝐖𝐡𝐞𝐧 𝐰𝐞 𝐭𝐡𝐢𝐧𝐤 𝐚𝐛𝐨𝐮𝐭 𝐟𝐮𝐧𝐝𝐫𝐚𝐢𝐬𝐢𝐧𝐠, 𝐢𝐭’𝐬 𝐞𝐚𝐬𝐲 𝐭𝐨 𝐠𝐞𝐭 𝐜𝐚𝐮𝐠𝐡𝐭 𝐮𝐩 𝐢𝐧 𝐭𝐡𝐞 𝐭𝐫𝐚𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐢𝐦𝐚𝐠𝐞 𝐨𝐟 𝐚𝐬𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐦𝐨𝐧𝐞𝐲.
However, fundraising is not just about collecting donations.
Here are a few misconceptions to clear up:
☀️𝟭. 𝗜𝘁’𝘀 𝗡𝗼𝘁 𝗝𝘂𝘀𝘁 𝗔𝘀𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗠𝗼𝗻𝗲𝘆
Fundraising goes beyond simply asking people for financial support. It’s about building relationships and engaging supporters in your mission. Effective fundraising involves storytelling and creating a sense of community around a shared purpose.
☀️𝟮. 𝗜𝘁’𝘀 𝗡𝗼𝘁 𝗮 𝗢𝗻𝗲-𝗧𝗶𝗺𝗲 𝗘𝘃𝗲𝗻𝘁
Many people think of fundraising as a single event, like a gala or a bake sale. While these can be effective, true fundraising is a continuous process. It involves nurturing ongoing relationships with donors and consistently communicating your organization’s impact.
☀️𝟯. 𝗜𝘁’𝘀 𝗡𝗼𝘁 𝗠𝗮𝗻𝗶𝗽𝘂𝗹𝗮𝘁𝗶𝘃𝗲
Some view fundraising as a pressure tactic. In reality, it should be about inspiration, not manipulation. Good fundraising respects the donor’s choice and aims to connect them with a cause they care about, allowing them to make informed decisions.
☀️𝟰. 𝗜𝘁’𝘀 𝗡𝗼𝘁 𝗢𝗻𝗹𝘆 𝗳𝗼𝗿 𝗡𝗼𝗻𝗽𝗿𝗼𝗳𝗶𝘁𝘀
Fundraising isn’t exclusive to nonprofit organizations. Many community groups, schools, and even for-profit entities engage in fundraising efforts to support their projects. It’s a vital tool for any organization seeking resources for growth and impact.
☀️𝟱. 𝗜𝘁’𝘀 𝗡𝗼𝘁 𝗝𝘂𝘀𝘁 𝗔𝗯𝗼𝘂𝘁 𝗠𝗼𝗻𝗲𝘆
Fundraising can also involve gathering in-kind donations, volunteer hours, or even advocating for your cause. The goal is to mobilize support in various forms, not just financial contributions.
𝗕𝘆 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝘄𝗵𝗮𝘁 𝗳𝘂𝗻𝗱𝗿𝗮𝗶𝘀𝗶𝗻𝗴 𝗶𝘀 𝗻𝗼𝘁, 𝘄𝗲 𝗰𝗮𝗻 𝗯𝗲𝘁𝘁𝗲𝗿 𝗮𝗽𝗽𝗿𝗲𝗰𝗶𝗮𝘁𝗲 𝗶𝘁𝘀 𝘁𝗿𝘂𝗲 𝗽𝘂𝗿𝗽𝗼𝘀𝗲:
☑️𝗳𝗼𝘀𝘁𝗲𝗿𝗶𝗻𝗴 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻𝘀,
☑️𝗱𝗿𝗶𝘃𝗶𝗻𝗴 𝗰𝗵𝗮𝗻𝗴𝗲, 𝗮𝗻𝗱
☑️𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗮 𝗰𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝘃𝗲 𝗶𝗺𝗽𝗮𝗰𝘁.
**********************
𝐻𝑖. 𝑀𝑦 𝑛𝑎𝑚𝑒 𝑖𝑠 𝐸𝑠𝑡ℎ𝑒𝑟.
𝐼𝑓 𝑦𝑜𝑢 𝑎𝑟𝑒 𝑙𝑜𝑜𝑘𝑖𝑛𝑔 𝑓𝑜𝑟 𝑠𝑜𝑚𝑒𝑜𝑛𝑒 𝑡𝑜 𝑖𝑛𝑠𝑝𝑖𝑟𝑒 𝑎𝑛𝑑 𝑔𝑢𝑖𝑑𝑒 𝑦𝑜𝑢 𝑡ℎ𝑟𝑜𝑢𝑔ℎ 𝑦𝑜𝑢𝑟 𝑛𝑜𝑛𝑝𝑟𝑜𝑓𝑖𝑡 𝑜𝑟 𝑒𝑛𝑡𝑟𝑒𝑝𝑟𝑒𝑛𝑒𝑢𝑟𝑖𝑎𝑙 𝑗𝑜𝑢𝑟𝑛𝑒𝑦, 𝐼 𝑎𝑚 ℎ𝑒𝑟𝑒 𝑡𝑜 ℎ𝑒𝑙𝑝. 𝑇𝑜𝑔𝑒𝑡ℎ𝑒𝑟, 𝑤𝑒 𝑐𝑎𝑛 𝑡𝑢𝑟𝑛 𝑐ℎ𝑎𝑙𝑙𝑒𝑛𝑔𝑒𝑠 𝑖𝑛𝑡𝑜 𝑜𝑝𝑝𝑜𝑟𝑡𝑢𝑛𝑖𝑡𝑖𝑒𝑠 𝑎𝑛𝑑 𝑠𝑒𝑡 𝑡ℎ𝑒 𝑠𝑡𝑎𝑔𝑒 𝑓𝑜𝑟 𝑒𝑥𝑡𝑟𝑎𝑜𝑟𝑑𝑖𝑛𝑎𝑟𝑦 𝑠𝑢𝑐𝑐𝑒𝑠𝑠.
𝑤𝑤𝑤.𝑒𝑠𝑡ℎ𝑒𝑟𝑎𝑚𝑢𝑛𝑔𝑎.𝑐𝑜𝑚