Speco Technologies’ Post

As we conclude the month of October

Autumn will coming soon

A reminder from our President and CEO!

😁 A September post arriving in December 📢 But if you are like me and are still tying up some lose ends you might like this. The days of the year is basically a collection of key dates within the year, celebrated widely. Keyword here is "widely". Because, depending on where you are in the world, some of these days may not apply to you. If you are in PR or marketing you know, key dates can be leveraged to engage stakeholders or boost brand visibility, but there is a finesse to this. Here are 6 things to keep in mind, when using this resource: 🔑 Join in and celebrate key dates that resonate with your stakeholders. 🔑 Ensure that what you choose to celebrate actually aligns with your core values. 🔑 Have a clear and measurable plan in place when you decide to leverage any of these key dates for business. Think, "what is the business value?" 🔑 Take into consideration the cultural appropriateness of each day you choose to celebrate in relation to your location. 🔑 Don't over-do it. For instance celebrating 20 days out of a calendar month of 30 days is overdoing it, even 10 is questionable but use your discretion. 🔑 Don't forget to weave in storytelling. Celebrations thrive off stories make sure yours is heard. Now, tell me 💡 What key dates did you discover through this resource? How valuable have you found it? If it's not too late, integrate it to your marketing plan for 2025, finance may not be happy but you could at least try 🤭 . The worst that could happen is that they'd say no and that's ok. https://lnkd.in/eDx6Pq2C

I was looking through some of my old blog posts recently and came across this entry from Day 29 of our unsupported North Pole Expedition: "After lunch we were stuck in the middle of open water, big pressure ridges and rubbled ice so we took the rubbled route which took roughly an hour to get both our sleds through a 100 meter section. Whatever reference I used in the past to define epic has now changed to today's brutal slog. We finally made it to a small cracked pan then connected to a corner of another pan, then another, then a thin ice lead, some pressure, big drifts and... Finally, a big open pan! I couldn't believe my eyes. From worst to first, I said out loud." Thinking back, I'm not sure if I remember that exact day, but I know the feeling for sure. Every day on the Arctic Ocean is a pendulum that can swing for or against you with no apparent rhyme or reason. It's overwhelming at best. For significant parts of every day, we get bogged down in rough fractured ice struggling for hours to make just a few hundred meters of Northward progress. In those moments, every fiber of your being wants to quit and go home. Despite this, we keep moving forward. But it's not easy, so we buttress ourselves with mantras and sayings to keep us focused and optimistic. We remind ourselves that at some point, and no matter how much bad ice we may be in at the moment, good ice will follow. And in doing so, we are able to push through all the physical and mental hardships and keep moving forward until conditions improve. Everywhere I look these days, I see people struggling with all kinds of bad ice... accidents, disease, uncertainty, getting laid off from a job, bills... you name it. Life piles up, cracks, splits and blocks the path forward, just like ice on the Arctic Ocean. In those moments, everything seems crazy and hard but what I've learned is that, at some point, things will change and become better. My friends keep offering their sympathies on a cancelled North Pole season. And while I appreciate the sentiment, it's hard not to brush off the failure as just another piece of bad ice. After all, I'm back at home with Maria and the kids, riding my bike, coaching U-12 soccer and planning for next winter... Good ice will follow.

In a month should be visit a destination once time.

the last quarter of the year....

Today, many of us enjoy Federal Holidays as a much-needed break - a day off to relax, catch up on tasks, or simply unwind. However, it's crucial to remember the deeper significance behind these holidays. When Juneteenth was declared a National Holiday, some viewed it as just another day off work or school. Yet, I urge you to pause and truly embrace the essence of the day - as a Day of Reflection. Take this opportunity to consider what truly matters to you, your values, and the things closest to your heart. #Reflection #Juneteenth #DayOfReflection

How To Stay On Track Throughout The Holidays

No more politics. No more empty words. We're building a Permanent Platform, for all to be heard. Clean air, clean food, clean water and a home; these are the National Basics, we wont' stop 'till they're known! #LeapForward #PermanentPlatform #NationalBasics #100TrillionSince2000