It’s no secret that viewing habits have undergone a seismic shift in recent years, impacting audiences of all ages. With younger generations spending triple the time on platforms like YouTube and TikTok compared to traditional linear TV, the writing is on the wall. 📺
The rise of YouTube via CTV, the growing popularity of FAST channels, and the introduction of ad-supported tiers on streaming giants like Amazon and Netflix are further accelerating this trend. 🚀
The question isn’t if the ad market will tip in favor of digital, but when. At Channel 4 our ambition is to become a genuinely digital-first public service streamer by 2030. Brands and platforms alike must adapt to this new reality to stay relevant and capture the attention of evolving audiences. 🎯
#digitalmarketing#adtech#media#streaming
Et Too Tube?
Me, to the U.K. TV community in January:
“YouTube is the biggest TV channel on the planet and one of the biggest competitors for eyeballs in the TV ecosystem. Younger viewers in the U.K. are choosing YouTube on CTV over broadcast. It poses a truly existential threat from an audience and revenue standpoint.”
Ofcom yesterday:
"Younger audiences in the UK are avoiding traditional broadcaster TV more than ever, with less than half of 16-24 year-olds watching linear programming in an average week. 34% of time spent watching YouTube is now on a TV.
Only 55% of children aged 4-15 watched broadcast in 2023 compared to 81% in 2018.”
https://lnkd.in/gx4kuHG9C21MediaNeil Batey
Rajat Sharma, chairman of India TV, has been re-elected as the president of the News Broadcasters & Digital Association (NBDA) for the term 2024-25. The appointment was confirmed during NBDA’s board meeting today. In his address, Sharma emphasized the challenges facing news broadcasters, citing efforts to discredit the industry and misuse of digital media to attack broadcasters. He urged for collective action to combat these issues.
News Broadcasters Association#RajatSharma#NBDA#NewsBroadcasting#DigitalMedia#MediaIndustry#BroadcastJournalism#mediasensex
1980 "We are Star-Stuff." On this day in 1980 the program Cosmos: A Personal Voyage with Carl Sagan premiered. The series was first broadcast by the Public Broadcasting Service in 1980, and was the most widely watched series in the history of American public television for a decade. As of 2009, it was still the most widely watched PBS series in the world. The series is notable for its groundbreaking use of special effects, which allow Sagan to seemingly walk through environments that are actually models rather than full-sized sets. *WIK
#onthisdayinmath
By using sincere language in your radio broadcasts, you can build stronger bonds with your listeners. Building trust means effective communication and stronger engagement. 🎙️❤️💬
#radiotips#audienceengagement#broadcasting
U.K. Scripted Commissions Slip
Scripted commissions in the U.K. fell by 18 percent in 2023, per Ampere Analysis, with cuts across free-to-air broadcasters and SVOD, while pubcaster BBC kept its output stable.
https://lnkd.in/ebCDtMxz
Have been saying this for a while now and now having non PSB channel being recognised in Broadcast Awards is really something.
Footasylum with a very brave marketing team has been leading the way with brand funded entertainment going to become the new norm for content. Building up their social channels with brand recognition in a way not many brands have been able to do so.
Locked In - Big brother esque house, influencers with large followings, locked in a house together. Challenges in the house. “Diary room” in the cupboard. Decked out in FootAsylum gear, foot asylum logos everywhere for organic brand association. Series hosted on YouTube. Reversions on TikTok, insta. Also allowing the influencers to share too, meaning more engagement with your content and ever increasing subscriber base.
Brucie bonus of potentially getting cash off the back of hosting your content on the channel with over 2.75 million subscribers, with some recent episodes getting up to 2.5 million views.
Other shows around 4 years old, are getting 9.2 million views on launch, (again still making money for them!) so the market and eyes are there and importantly the brands too.
Traditional PSBs need to recognise this and have to work out how to keep commissioning engaging content and stay in the game. They have the additional stress of being bound by ofcom in places but can certainly do more to push the boundaries.
I also hope that larger brands and ad agencies start to see that freelance TV workers truly understand long form in a way they’re still figuring out, and understand how to produce whilst maximising a budget, so there’s definitely space for people with a TV background to help collaborate, create and craft these new forward thinking ideas to drive audience engagement!
Coincidentally I can help with this, with one foot in both worlds - so if you’re a brand and want to look at a bold idea to drive up the engagement on your socials, get in touch!
Hello@thomaspegg.com
Having a crack at a bit of thought leadership...
Is this a world first? A brand-owned channel nominated for Best Entertainment Channel at the Broadcast awards, you know, for TV.
Not AFP, not brand partnership, Best Entertainment Channel pure and simple. Brands are becoming the new broadcasters. This is the beginning of a major shift.
Thanks for listening to my TedTalk.
Together with Enrique Uribe-Jongbloed, we have published the article Colombian Television in the 1980s: Decentralized Nation-building through a Unique public-private Hybrid TV System, to offer an empirical look at what happened in the golden age of Colombian television. Some conclusions to highlight are: The common national narrative of Colombian television could questioned by regional imagined communities, the Golden Decade of television saw diverse production despite limited media, the decentralization of the hybrid system unleashed power and control disputes, and clientelism and the lack of control in programming commitments devastated the hybrid system.
https://lnkd.in/eysU6Wrr
❓What do people think about politicians presenting programmes ❓
Viewers and listeners are at the heart of everything we do, which is why it was so important to give audiences up and down the country their say on this hotly-debated issue.
Cristina Nicolotti Squires, our Group Director for Broadcasting & Media, explains some of our key findings.
Read more from our research here: https://lnkd.in/dqbm_C_E#Broadcasting#Politics#TV
