The PESO Model - Spin Sucks’ Post

PR Myth-Busting: It’s Not About Spinning the Truth. Contrary to popular belief, public relations isn't about manipulating the narrative. Ethical PR is rooted in honesty and transparency. The most effective PR strategies build trust and credibility by sharing genuine stories and accurate information. Instead of "spinning" the truth, great PR focuses on authentic engagement with audiences, fostering long-term relationships and a strong, positive reputation. What other PR myths have you encountered? #EthicalPR #TrustBuilding #BrandReputation #PublicRelations #Marketing

What are your organization's public relations plans for 2024? Remember, no plan is a plan to fail. If you are looking to innovate your #PR strategy in 2024 be sure to subscribe to the #SouthShorePR monthly newsletter, where you can find a wealth approachable, and cost-effective tactics to start 2024 of right. https://lnkd.in/gpPQtyVz

The internet has opened up a world of opportunity for PR professionals to receive genuine feedback in real time from unexpected sources. Have you ever considered tapping into #TheSocialMediaExhibitions as a feedback mechanism to improve your effectiveness? Join a group of PR professionals, including Cynthia Mpanga Samuel Apedel and Ainebyona of MOH , in a situation room today to discuss this and more in the world of Digital Public Relations. Don't miss out on this chance to #ChangeOrPerish and enhance your skills at the #PRFundiMasterClass.

𝐓𝐡𝐞 𝐁𝐚𝐬𝐢𝐜𝐬 𝐨𝐟 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐏𝐮𝐛𝐥𝐢𝐜 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬. By using effective Public Relations strategies, you can enhance your brand’s visibility and credibility. Overall, mastering these basics is crucial for success in the digital age. #Software_House Enroll Now: https://buff.ly/3WDOVqF Contact Number: +923046996165 #DigitalPR #PRBasics #BrandVisibility #CredibilityBoost #PRSuccess #viral #latestpost #LinkedIntrend #trending #newpost

Looking to build trust through organic media coverage? Have a strong opinion on industry impacts but need to navigate strict disclosure rules? In our latest blog, we explore why the Op-Ed is a powerful tool in any public relations strategy. Want to find out how leveraging this platform can help you amplify your voice, influence public discourse, and enhance your professional reputation? Read more below! #PublicRelations #OpEd #MediaStrategy #ThoughtLeadership

This is spot on. Without access to (prepped) C-suite spokespeople coupled with a lack of urgency when media opportunity knocks, the best PR efforts frustratingly come to naught.   Having been on the newsroom side for the first few decades of my career, from lifestyle and breaking news to investigative and consumer, I like to think I can spot a good story and angle when I see one. And I understand a few things around speed. But when I think of some of the incredible media opportunities – front page stuff in one case – lost by clients due to this no-access-no-hurry nonsense, I could weep. It’s sadly not limited to a particular sector or location; from big tech to education, global think tanks to local NGOs, it’s about ignorance more than arrogance. It’s where ad hoc PR and reputation work gets tricky; there’s little time for groundwork. With engaged retainer clients, the readiness and alignment work with Exco starts way before any media outreach does. And that makes all the difference. #publicrelations #reputation #mediarelations

Diversity in PR isn’t just ethical—it’s effective. Audiences are more diverse than ever, and your PR strategy should reflect that. Let’s make your public relations as inclusive as possible. #DiversityInPR #PublicRelations #CommunicateXpert

Just finished the course “Public Relations Foundations”!  Indeed, an exciting course to learn more about PR hacks in a world of Artificial Intelligence. 

At Efficacy Media, we excel in sentiment analysis, a cornerstone of effective public relations. We provide invaluable insights into public sentiment, empowering PR professionals to make informed decisions and manage their organization's reputation effectively. Get in touch with us today at www.efficacymedia.co to elevate your PR strategies! 📊💬 #SentimentAnalysis #PRInsights #ReputationManagement #InformedDecisions #EfficacyMedia

In media relations, the *fastest PR team* often wins the coverage 🥇 Delay = coverage killers. So when tech PR prospects smartly ask “what do you need from us to be successful?” My answer is twofold: access & action. ✔️Access to your bench of C-suite spokespeople ✔️And fast *action* from them when opportunity strikes If you’ve got a good public relations story to tell, don’t let inertia take the wheel. Bureaucracy, heel-dragging and red tape are the mortal enemies of PR. To put it another way? Put up or shut up 🤐 This is the way ✊ #publicrelations 👇