SpinLab - The HHL Accelerator’s Post

Tackling Disinformation Together "What can media and communication actors do in the fight against lies, falsehoods, and disinformation in the media landscape?" This is the critical question that The Norwegian Media Agencies Association will address in an upcoming debate at Arendalsuken. With the World Economic Forum identifying disinformation as one of the foremost threats to our society, it is imperative to explore solutions. Independent, well-documented, and unbiased journalism is essential for a healthy society. Yet, how can media leaders ensure the public's trust in their content? Additionally, what roles do advertisers and media agencies play in maintaining this trust in the media? I am excited to engage in this vital discussion with an impressive panel of experts, including: Tage Pettersen (Politician, Høyre) Olav T. Sandnes (Editor-in-Chief, TV2) Kjersti Løken Stavrum (Chair of the Board, Schibsted Media) Sølve Kuraas Karlsen (Leader, Tenk i Faktisk.no) Stian Jansen (Chair of the Board, Mediebyråforeningen) Moderated by Espen Grimmert (KLP) Where: Grid Scene + livestream on altinget.no and kom24.no When: Monday, August 12th, at 11:00 AM More info: https://lnkd.in/duqKcUxC Do you have thoughts on this topic? Feel free to send me a DM – I'd love to include your insights in the debate! #Arendalsuken #Mediebyråforeningen #Disinformation #Media #CommunicationLeadership #PanelDebate #AssociationDebate #SocialResponsibility #MediaAgencies #Advertisers #kom24 #altinget Camilla Gåre

Wondering how to get journalists to take notice of your startup? I picked up some great tips from the San Francisco Agency at Oslo Innovation Week: - Target the right journalists – Connect with those who cover your niche. Take the time to research and personalize your outreach. Avoid mass emails. - No marketing jargon – Keep it simple. Clear, straightforward language in your press release communicates your message much better than buzzwords. - Build relationships – Strong relationships mean journalists may come to you when they need an expert in your field. - Have a newsworthy angle – A compelling founder story or unique angle can be just as important as the product itself. Make sure your pitch stands out. A few reminders: - Prepare early – The PR process can take several weeks. This includes gathering quotes from investors and customers, identifying the right journalists, and reaching out. Good planning is key. - A strong media kit is essential – Include high-quality, landscape-format photos and relevant resources to make it easy for journalists to cover your story. - You don’t control the narrative – Once your story is out there, it can evolve in unexpected ways. Lay a solid foundation, but be ready to let it evolve. Thanks for the session, Theo Salvesen!

🚀When we said we were back, we meant every word 🚀 After a successful first event, we’re thrilled to announce our next exciting discussion in partnership with Milltown Partners . Join us on November 20th, 2024, as we tackle a pressing question about the state of journalism today: Is the decline of print newspapers a bad thing, or is it just a natural evolution? 🤔 The Evening Standard recently transitioned from a daily print edition to a weekly one...it’s clear that change is in the air. Research from Press Gazette reveals that social media now captures 33% of Britons' news consumption—surpassing printed publications at just 15%! 📊 But what does this mean for the future of print media? Are we witnessing the end of an era, or is this a chance to innovate and adapt? Let’s explore together! 🔍 What to Expect on the Night: * Thought-Provoking Panel Discussions: Engage with industry leaders and peers as we dissect the future of journalism. * Networking Opportunities: Connect with fellow communicators , journalists, and industry experts *All-round Satisfaction: thinking of food and drink plans? not too worry, this night will leave you with a tummy full of thoughts and refreshments Tickets to this event are now up on eventbrite 👉 https://lnkd.in/gezjwBUa

We are privileged to work with some amazing #ITchannel #journalists, like @MosheBeauford at @ChannelFutures, to help our clients share their news, research studies and related #brandstories. Check out one of our latest placements featuring Norbert Doeberlein with Netzbahn, Inc. Building relationships with journalists is really no different that the relationships you build with friends — you pay attention to their likes and dislikes. You communicate with them via their preferred methods (phone, email, social networks). You get to know them. Start by reading their articles extensively to learn about their interests. Then introduce yourself and offer to be a resource to them, explaining how you can help. If you’re a #techvendor, one big way to do this is to put them in touch with your #MSP partners who can offer insight into your latest product or service offerings. What are some of the ways you’re building your #mediarelations? https://lnkd.in/djbczyaV

📰 St. Gallen Symposium Speaker Announcement - Media 📰   In an era of informational overflow, social media echo chambers and fake news, reliable information is becoming increasingly scarce. Media professionals may serve as crucial navigators, leading us to trustworthy sources. Interested in who's steering these crucial conversations? Read on for a sneak peek at our panelists 🔍   📝 Kai Diekmann, founder of Storymachine and former Editor-in-Chief of BILD, brings extensive insights from his journalism career to discuss the evolving landscape of media and its impact on public discourse. 🗞️ Judith Wittwer, Editor-in-Chief at Süddeutsche Zeitung, brings a wealth of experience in steering one of Germany’s leading newspapers. 📺 Michael Rauchenstein, news anchor at SRF, will be joining us straight from the news studio for his session at the St. Gallen Symposium. 🌐 Fabienne Kinzelmann-Opel, Editor and International Correspondent at Handelszeitung, will join us as a young voice in international journalism.   Curious about who else will be contributing their expertise at the Symposium? Discover more on our website! https://lnkd.in/eEX3ysPF   #StGallenSymposium #MediaAndCommunication #ConfrontingScarcity #Journalism #DigitalAge #InformationOverflow #PublicDiscourse #CrossGenerationalDialogue #MediaAdaptation #BroadcastJournalism #YouthInJournalism #FutureOfMedia #SocietalImpact #LeadershipInMedia #GlobalMediaChallenges

👉 Behind the Scene Story Time 👈 In The Recursive's newsroom inbox, we receive ±10 press releases per day. While each holds the promise of a compelling story, unfortunately, many don't get published. Why is that? Probably because one of the following reasons: 📍 There is no story: with the good intention of putting the company into the spotlight, the message gets lost in self-promotion. 📍 There is no link to the CEE: as an editorial practice, we cover only stories connected to the CEE. 📍 There are no real data: Exaggeration doesn't do anyone any favors, and is no different for a press release. It rather undermines its credibility. Instead of sending only the good news to a newsroom, why not take a more personal approach to getting your story in the media? Maybe reach out to journalist for a meeting where you tell your company's story. Or maybe send over some of the learnings you acquired on the way. Focusing on the journey and the story behind the win can capture the attention of media consumers more effectively. What do you think? #pressrelease #media #brandawareness

Industry journalists tell all... Branwell Johnson held a fantastic panel with Omar Oakes, Alex Farber and Alys Denby at Advertising Week. Spilling the beans on how to shape your pitch to give you the best shot at success. Here are the takeaways: - Understanding your audience is crucial, especially when pitching to journalists. Research their work to see if they've covered similar stories before and consider how yours could seamlessly fit into their publication. - From a journalist's perspective, the volume of PR pitches and brand proposals far exceeds the number of available journalists. Consequently, the spray-and-pray method is ineffective. A more strategic approach is essential. For PR professionals and brands, this means crafting tailored pitches that align with the journalist's interests and the publication's style. Doing so significantly increases the likelihood of your story being picked up and featured. Thanks again to Ben Titchmarsh, Jody Osman and the team at Propeller Group for putting on a great panel! #AWE24 #AWEurope24

Goedemorgen. Any Dutch folk interested in bolstering their press coverage? In typical fashion, I've just snuck in a Lessons from a Journalist: How to Secure Media Coverage workshop while I'm in Amsterdam. It'll be held on May 16 at Mindspace Dam (there's also one in London in August). The session will explore: 🌙 What kind of stories journalists are looking for, the creative and fun ways to be featured in the press, and how best to present you/your client as an expert to land press coverage. 🌙 Ways to improve your press releases and pitches (featuring examples of successful pitches), how to take advantage of all the digital platforms available, and how to build relationships with journalists. Plus two slides of insider tips on working with journalists. You'll be able to fire questions at me during the three-hour workshop. 📰 If the date doesn't work, I have a popular course and webinars you can dive into. Links below🌟 DM me if you'd like more info. Discounts for group bookings available. #pr #prtips #journalist #communications #training

Great article by Mark Challinor @ The Drum with global media leader Gert Ysebaert CEO @ Mediahuis IRL, Mediahuis nv that is very worth reading 👏👏 As Gert Ysebaert puts it "we also recognize that not every reader will #subscribe, and it's essential to have a #strategy for #monetizing the #time and #attention of those who prefer free content". The three keywords are #monetizing, #time and #attention and the #strategy behind it is called #TotalAudienceMonetization. Just like Peter Doucette @ Mather stated another article recently "the future lies in combining #DigitalAdvertising and #TimeandAttentionManagement to push #SmartPaywall Decisioning to new heights". A fully integrated tech stack is transformative for #Publisher for #TotalAudienceMonetization 📈💯🚀 #TotalAudienceMonetization #AttentionEconomy #AttentionMetrics #AttentionData #TimeandAttention #AdTech #DigitalAdvertising #MarketingInnovation #MarketingInsurance

Here is how media shapes public opinion today: Media press holds a powerful position in society. It informs, educates, and influences public opinion. Why? Because people rely on media for news, entertainment, and information. Journalists and editors decide what stories to cover. They also choose how to present these stories. These choices shape how the public perceives events and issues. The framing of a story can impact people's views and opinions. Media can bring them to the forefront of public discussion. This process is known as agenda setting. When media focuses on specific topics, people start to see these issues as important. Delve into the full article below in our weekly newsletter 👇