Spitze Agency’s Post

Creating cocktails isn’t just about shaking spirits and hoping for the best—it’s about chasing the perfect sip like it’s the last bottle on earth. Our team dives headfirst into flavor experiments, armed with bar spoons, strainers, and a whole lot of curiosity. Our cocktail R&D is where the magic happens—part science lab, part creative playground, and always fueled by caffeine (and maybe a little tequila). Every idea starts with one of us getting a spark, whether it's from a flavor we stumbled upon, a cocktail we tried on a night out, or just a wild "what if?" moment. Then comes the fun part: endless tweaking, tasting, and a few “let’s never try that again” moments. We mess with everything—ingredients, techniques, temperatures—until we strike gold. It’s messy, it’s fun, and when we finally nail it, it’s worth every drop. We’re also deeply committed to expanding Raleigh’s cocktail culture. By continuously refining our menu and introducing new techniques, we aim to contribute something fresh and exciting to the city’s evolving scene. It’s not just about following trends; we’re setting them. Every new cocktail we roll out is part of our mission to elevate Raleigh’s reputation as a hub for cocktail enthusiasts, ensuring that both our team and our guests are always learning, experiencing, and enjoying something new. Our passion for hospitality and creativity drives everything we do. So, as you raise your glass, remember: each cocktail is a product of our genius—and our “let’s see what happens” moments. Here’s to hoping you enjoy it as much as we enjoyed figuring out how to make it without burning down the bar. Cheers! Local Icon Hospitality

Happy #WorldCocktailDay! 🍸 I'm thrilled to celebrate this day to commemorate the first known definition of a cocktail, published in 1806 by the newspaper Balance and Columbian Repository. Cocktails are more than just a drink - they are an experience, a reflection of culture, creativity, and the art of mixology. From the classic Martini to the innovative craft cocktails, each drink tells a story and evokes a unique experience. One of the favourite moments to enjoy a cocktail is the #aperitivo, a tradition deeply rooted in Italian culture. Over 75% of Italians consider it an essential ritual!  And it's not just in Italy - the aperitivo is also a cherished moment for French consumers. In fact, around a third of consumers in both countries regularly visit bars and venues for their aperitivo, at least once a month, and some even once or twice a week. The aperitivo tradition continues to thrive, providing a convivial moment for socialising and relaxation. As the aperitivo trend grows, it remains an important aspect of the Italian lifestyle and a cherished ritual for many consumers. It's a pleasure that deserves to be celebrated, especially on World Cocktail Day! 🍹 #Cocktail #FoodAndBeverage #Mixology

A memorable cocktail is more than a drink - think like a mixologist to help you become more uncopyable Great cocktails = the concept + the ingredients + the drink + the experience Learnings from this 'parallel world' can help you and your brands stand out Here are 5 simple ways I apply them:- 𝟭)  𝗟𝗶𝘀𝘁𝗲𝗻 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗱𝗲𝗲𝗽𝗹𝘆 𝗯𝗲𝗳𝗼𝗿𝗲 𝘆𝗼𝘂 𝗺𝗶𝘅      Great mixologists ask questions      Favourite spirit? Sweet or sour? Short or tall glass? Refreshing or boozy ?      Then, and only then, they reach for the spirits 𝟮) 𝗖𝗼𝗹𝗹𝗶𝗱𝗲 𝘁𝗵𝗲 𝗲𝘅𝗽𝗲𝗰𝘁𝗲𝗱 𝗶𝗻 𝘂𝗻𝗲𝘅𝗽𝗲𝗰𝘁𝗲𝗱 𝘄𝗮𝘆𝘀      Draw from experts in your field and random inputs outside      You’re connecting dots that only your experiences let you see      A local Indian restaurant Masala Theory serve a smoked cardamom tequila        cocktail - why not? 𝟯) 𝗧𝗵𝗶𝗻𝗸 𝗯𝗲𝘆𝗼𝗻𝗱 𝘁𝗵𝗲 𝗱𝗿𝗶𝗻𝗸      It’s not just the cocktail - it’s the whole experience.      The drink, the bar, the socials, the staff .... your whole 360 vibe      Appolonia bar delivers on a 'Sicilian bandit’s underground drinking den'      Evocative eh? 𝟰) 𝗠𝗮𝗸𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝗳𝗲𝗲𝗹 𝗹𝗶𝗸𝗲 𝗿𝗼𝗰𝗸𝘀𝘁𝗮𝗿𝘀      Personalisation is everything. People want to feel like only they matter     Your performance and experience is only for them      Over-deliver on their expectations every time 𝟱) 𝗟𝗮𝗻𝗴𝘂𝗮𝗴𝗲 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 - 𝗰𝗿𝗮𝗳𝘁 𝘆𝗼𝘂𝗿 𝘄𝗼𝗿𝗱𝘀 𝘁𝗼 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗼𝗳𝗳𝗲𝗿 𝘂𝗻𝗶𝗾𝘂𝗲      Name what you do in a way that people quote it back to you      My favourite cocktail name - 'Satan's whiskers on a rollercoaster'      Imagine how many times I've told people this      I never tell people I've had a mojito The best mixologists don’t just serve drinks they create unforgettable experiences that demand to be shared If you want to be uncopyable you need to do the same - the bar is high #uncopyability

Our cocktails aren’t a hit just because they taste great. Yes, that’s a massive priority for us, but our success can also be devoted to the market. Here’s what’s happening in the space: 1. Consumers are demanding richer experiences in their drinking occasions. Beer and wine won’t cut it anymore- preferences have elevated. 2. On-trade venues focusing more on cocktails to keep up with this demand. And with skilled staff becoming hard to retain, businesses need something to plug the gaps. 3. More than 50% of Brits are beginning to spend more evenings at home (to save money). So, we focused on creating the perfect cocktail experience at home. 4. A big one-quality. I can never underplay how much we look at quality and perfection. That’s one thing in our control, which we will always ace. The same great cocktails, but in 30 seconds. The same drinking experience- anywhere.

Hey there, cocktail lovers! Love great-tasting drinks without the fuss? You're in the right place. Why RTD Cocktails? Tired of playing bartender at parties? Want a craft cocktail without the hefty price or mixology skills? That’s where RTD cocktails shine. Convenience Meets Quality Pre-mixed and ready to enjoy, RTD cocktails are perfect for any occasion. Whether you're by the pool, hosting a barbecue, or unwinding after a long day, they’re your go-to. Consistency is Key Enjoy the same great taste every time. No more guessing measurements or mixing mishaps. Each sip delivers the right balance of flavours. What Sets Us Apart? - Premium Ingredients: Real fruit juices, natural flavours, and high-quality spirits. - Innovative Flavours:Unique blends to excite your taste buds. - Eco-Friendly Packaging: Recyclable and sustainable, good for the environment and your palate. Perfect for Any Occasion - At-Home Happy Hour: Enjoy with friends, skip the crowded bars. - Picnics and Adventures: Lightweight and easy to transport. - Events and Parties: Stress-free serving, just chill, open, and serve. Join the RTD Revolution 🍹 Explore our range of delicious cocktails in our online store. Sign up for our newsletter for updates, exclusive offers, and cocktail recipes. Life’s too short for bad drinks. Enjoy a premium cocktail anytime, anywhere. Cheers to convenience, great taste, and good times!

Booze in 2024: What to Expect The world of cocktails and spirits is always evolving, and 2024 promises to be a year of exciting changes. From new trends in consumer preferences to a wider variety of spirits on the market, here's what you can expect to see in the coming year: - Asian Spirits Take Over: Soju, shochu, and baijiu are the new stars, especially with younger drinkers. -Mocktails Go Mainstream: Non-alcoholic spirits hit the big time, with dedicated shops and even boozier "mid-strength" options. -Coffee Gets Cocktail Chic: Coffee cocktails are evolving beyond the Espresso Martini, offering unique flavor twists on brunch menus. -Gen Z Drinks Responsibly: This socially conscious generation seeks out sustainable and ethical spirits brands. World Whisky Widens: Get ready for exciting new expressions from South America and beyond! Places like South America, with its unique casks and innovative approaches, are producing exciting new expressions that are sure to tantalize whisky enthusiasts. Look for a wider variety of world whiskies to hit the US market this year. So, whether you're a seasoned spirit aficionado or just starting to explore the world of cocktails, 2024 promises to be a year of exciting discoveries. Get ready to embrace new flavors, support sustainable brands, and enjoy the ever-evolving world of drinks!

✋Show of hands: how many of you have recently attended a social gathering at someone's home where a specialized cocktail or mocktail was available? If you raised your hand, you're experiencing a macrotrend. 💲At-home cocktails are a more budget friendly option to going out, allowing consumers to enjoy the drinks they like and the company they love at a fraction of the price in their own homes 🍸As the liquor industry continues to trend with premiumization, aspiring mixologists are enjoying higher quality ingredients 🌍Global ingredients and flavors are trending, and are cocktails are a perfect place to experiment with new flavors and textures How will your company optimize your product to get in on this trend? Contact us to see how we can help. https://hubs.la/Q02LbcLh0

What makes a drink a true favourite? 👀 Let’s start with the numbers — 53% of customers who tried the Iced Coconut Water Matcha Cloud came back for more. That’s not just success, that’s a statement. This refreshing blend wasn’t just another item on our menu — it began with our barista trainer, Tanny, whose passion for flavours inspired something special. Combining matcha with coconut water, a staple from his homeland of Thailand, Tanny’s idea was simple yet bold. Together with our R&D team, he brought this idea to life, creating a drink that is as light and airy as it is refreshing. So, what’s behind the magic? The smoothness of premium matcha paired with the tropical lift of coconut water creates a taste that’s both familiar and exciting. It’s no wonder customers keep coming back. The numbers say it all — 53% of those who try it, reorder. A drink like this doesn’t just satisfy, it leaves a lasting impression. In the end, it’s proof that when creativity meets craftsmanship, the result is something people want to experience again and again 💙

As the temperature soars, here are some simple ideas for refreshing cocktails that use artisanal spirits and modifiers to help you and your guests stay cool. https://lnkd.in/gmxq5SQM

https://lnkd.in/g82-_enf We loved this article so I thought it would be fun to post about and get some of your thoughts! As we enter 2024, we're seeing some new and old-school exciting trends that are sure to redefine how we enjoy our favorite drinks. Here's a quick rundown: *Savory Sips: Think beyond sweet cocktails! Bartenders are now adding savory twists with herbal and umami flavors, inspired by culinary trends. *Local Spirits: Cheers to local flavors! Drinkers are seeking out unique, local spirits and traditional regional cocktails for a taste of authenticity. *Interactive Experiences: Get ready for a show! Interactive drinks are stealing the spotlight, offering customers fun and engaging experiences with flair and theater. *Less is More: Simple is chic! Bars are focusing more on minimalist cocktails that showcase technique and individual flavors for a refined sipping experience. *Low-ABV Alternatives: Yay for some variety! There's a growing demand for alcohol-free and low-alcohol options, catering to everyone from non-drinkers to cocktail enthusiasts. These trends are clearly shaking up the cocktail scene and offering new avenues for creativity and enjoyment. So, that leads us to our question for you, which trend are you most excited about in 2024?!