SPONSORIUM’s Post

Florentino Perez Proves: Real Support Isn’t Just Words—It’s Action! Florentino Perez made headlines by choosing not to attend the Ballon d’Or celebrations when Real Madrid’s Vinicius Junior was overlooked for the award. This gesture goes beyond words—it’s a reminder that true support is shown through actions, not just words. In both sports and everyday life, saying “I’m here for you” often falls short. Actions—like standing up for colleagues, backing friends publicly, or showing up when it matters—speak volumes. Think of a manager who supports their team under pressure or a friend who shows up in tough times. This commitment builds trust, loyalty, and respect. As Perez has shown, it’s about showing people they’re valued by actively standing by them. When words are backed by meaningful action, it empowers and uplifts those around you. Let’s remember that real support is demonstrated, not just declared.

⚽️[Sports Biz News]🇮🇹 Cepsa becomes the sleeve sponsor for Genoa CFC: Energy giant partners with Serie A club 🎉 Genoa CFC, Italy's oldest football club, has signed a sleeve sponsorship deal with Spanish energy company Cepsa for the 2024/25 season. This partnership aims to promote a sustainable future. Cepsa’s logo will debut on the sleeves of the men’s first team home jerseys starting from the Coppa Italia and Serie A season, followed by appearances on the away and third official kits. The value of this partnership will be highlighted through corporate hospitality and promotional advertising facilities during matches at the Ferraris Stadium. Flavio Ricciardella, COO of Genoa, expressed his enthusiasm: “It is a great honor to welcome Cepsa, a global enterprise, into our pool of sponsors. We share a vision for the future and developmental projects for the ecosystem. We are delighted to inherit Cepsa’s legacy of international sports sponsorship.” Luca Veroli, General Manager of Cepsa Italy, added: “We are privileged to embark on this collaboration with Genoa CFC, Italy’s oldest football club, which also stands as a symbol of innovation and environmental commitment. Through this partnership, we hope to further highlight the changes Cepsa is driving to remain a global leader in sustainable transition.” Cepsa is a leader in sustainable mobility and energy with over 90 years of technical expertise. Founded in 1929 as the first private oil company in Spain, it became the main maritime fuel supplier in the Iberian Peninsula by 1930. The company’s chemical branch plays a crucial role in introducing new paradigms of innovation, ensuring sustainability in the production chain, and optimizing resource use through a circular economy. This partnership between Cepsa and Genoa CFC integrates sports marketing, corporate social responsibility (CSR), and environmental, social, and governance (ESG) marketing perspectives. Together, they aim to enhance fan engagement and brand value while serving as a model for building a sustainable future. Cepsa will strengthen its international presence, and Genoa CFC will achieve new heights with the support of a distinguished sponsor. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #genoacfc #seriea #cepsa #soccer #energy #italy #soccerlovers

As Association Meetings International reports, an increasing number of convention bureaux - usually focused on winning conference business for their cities - are trying to gain competitive advantage in the field of sport. #SportsBiz #SportsBusiness #TeamsEurope #TeamsEurope2024

SNEAK PREVIEW 👀 As announced on our last event, our new event: CHAMPIONS OF EUROPE is coming closer & closer. On the 6&7th of july it's time for our 1st European event in the history of histories! Below a quick preview of how the event is going to look like! 😎 #europeanevent #croatia #july #championsofeurope #champions #eventsbyevents #businessopportunity

"There is now an expectation for large-scale sporting events to pay attention to sustainability, adding another data point to the mosaic of shifting cultural norms and expectation on what is business as usual.” Paris Olympics 2024: Showing how sustainability can be a cornerstone of large sporting events 🌍🏅 https://bit.ly/3LFWfgD #SustainableInvesting #BCorp #GrowYourMoneyForGood 

Foundations of Excellence: 9 principles as pillars of the project 🌟 The Principles of the "Sharing European Sports Excellence (SESE) Model" stand tall as the guiding pillars of our project. 🏛️ These principles not only lay the groundwork for a shared vision on Regional Sports Excellence but also serve as both the foundation and the starting point for the implementation of our model 📃 Excellence Sportegions concept is based on the idea that the success and experiences of other regions can help Europe to advance towards a more inclusive, smarter, and sustainable sport sector. How? 👉 By sharing ideas and knowledge 💡 Discover all the principles and start adopting them. Stay tuned!

Barcelona proofs with the F1 Fan Festival its commitment to renew its partnership beyond 2026. Probably influenced by the recent announcement Madrid will host the Formula 1 starting in 2026 for the next ten years, generating a total economic impact of up to €5,000M (read full post: https://lnkd.in/dRBGt3S2), this week, the city of Barcelona is hosting a fan festival in its most iconic landmarks. This includes a "Fan Festival", where motor enthusiasts can engage with the racing world, a "Fan Forum" with a series of conferences, including a panel with CEO Stefano Domenicali and pilots and the highlight, an exhibition round that took place last afternoon in Passeig de Gracia with 40,000 fans watching it live. One must consider the Circuit de Barcelona-Catalunya has succesfully organized the race for the last 33 years and sees with the announcement of Madrid, combined with the interest of emerging economies to equally become host cities, its position threated. The current contract expires in 2026 and is being negotiated. In 2022, the Catalan Government paid a fee of €26M, which Madrid has increased to €48M every season, meaning Barcelona will need to raise its investment if they want to keep their partnership. Definetly these events not only help to drive engagement on Formula 1 enthusiasts, but also project the city of Barcelona internationally as a world tourist destination and host city of big live events. #LiveEvents #Formula1 #Tourism #Barcelona

WOULD YOU SPLIT A MILLION DOLLARS WITH A STRANGER?   I know somebody who actually won a million dollars from the ‘BE A CHANGI MILLIONAIRE’ competition-lucky draw.   For those who don’t know, this is a very clever annual campaign run by the Changi Airport Group since 2010 to stimulate retail spending in the airport. To participate in the Millionaire Draw, passengers and visitors needed to shop or dine at Changi Airport, with a minimum spend of S$30 in a single receipt, for a chance at being picked as a finalist.   The person I met was a Singaporean who was picked as one of 7 finalists, and on the day of the grand draw, had to be on stage to compete in a series of activities in front of a live audience at the airport.   After three elimination rounds of activities that mostly required luck, this Singaporean had to compete with a Caucasian dude from the UK in an activity in which they each had to pick a picture of half a boarding pass.    Whoever picked a picture that matched with an existing other half on stage, would be declared winner of SGD$1,000,000.   This was an activity of PURE CHANCE.   As he shared this story with me, he reminded me at this point that, - He was one of 7 finalists picked for the finals from over 2,000,000 entries into the competition => GOOD LUCK - He had just survived 3 rounds of activities that mostly required… GOOD LUCK - He now has a chance to win $1,000,000, if he picked the right picture, which is dependent on… GOOD LUCK.   So they each made their choices, and now awaits the reveal of the result on stage in front of the massive live audience, the event host riling the atmosphere thick with excitement and anticipation…   He turned to the English dude…   “Hey, would you like to split the prize no matter which of us wins?”       WHAT WOULD YOU HAVE CHOSEN?     See the follow up to this story => Send me an invite for more stories => Kenny Lim See my last story => https://lnkd.in/gUYaQVBR See my next story => https://lnkd.in/gm5XQFfv   I am #kennylim, an #LBFAlumni member, at #SkyHighTower, playing in the #SportofLife   #personaldevelopment #growthmindset #choices #gameofchance #changiairport #CAG  

Insightful read from our Group CEO Lorenzo Jooris on how Formula 1 is transforming the Gulf region into a powerhouse of business and branding opportunities - from boosting local economies to driving infrastructural development, F1 is making a significant impact. Check out the full article here: https://lnkd.in/duvr8qAq