Welcome to our very first Community Feature Friday! Each week, we’ll be spotlighting one of Sports Innovation Lab’s dynamic communities (from our brand new 2025 Media Planning Guide) and sharing insights on how to best reach these often-elusive sports & entertainment audiences for surefire success in your media campaigns. This week, we’re shining light on one of 2025’s most valuable audiences (and the topic of our upcoming webinar…): Fitness, Health, & Wellness Enthusiasts!🥗 This community revolves around fitness lovers from across the space. At our “Fitness, Health, & Wellness” webinar on December 5th from 1-1:15pm ET, our analysts will dive into our different fitness personas & audiences, including: - Class Curators - Deal-Driven - Luxury Lifters - Wellness Warriors - Gym-Goers - … & more! Whether it’s home fitness, luxury health clubs, subscription workouts, athleisure wear, equipment, or supplements – these groups are all unique in their purchasing behaviors inside and outside of the gym. Learn how by: 📈Securing your spot for the webinar: https://hubs.la/Q02ZJkQ_0 🌟 Downloading our 2025 Media Planning Guide: https://hubs.la/Q02ZJtFG0
