IMG today launched its Digital Trends Report 2025, exploring the technologies and developments that will shape the sports media landscape for rightsholders over the next 12 months. Featuring insights and analysis from IMG’s global team of digital experts, this year’s predictions explore how D2C strategy is pivoting from non-premium content to gamification, the notion that there is no ‘first’ and ‘second screen’, and the true age of wearables – among others. SVG Editorial Director Ken Kerschbaumer caught up with IMG Digital’s VP, Business Development François Westcombe and discussed current trends, how to get the most out of a digital strategy, and much more. 📈 : https://lnkd.in/eKFGRk82
