Sportsgirl’s Post

#TheMorningInclusive Breaking Barriers: Caitlin Clark Signs Historic Deal with Wilson! 🏀 The exceptional Caitlin Clark, the Top pick in the WNBA draft, has just sealed a multiyear alliance with Wilson Sporting Goods. This isn’t your typical endorsement deal, it’s a momentous occasion for women’s basketball! 🏀 Signature Collection: Clark’s collaboration with Wilson includes a signature basketball collection, making her the first female player to achieve this milestone. The only other athlete to drop a collection with Wilson? None other than the legendary Michael Jordan himself, back in the 1980s. Talk about elite company! 🏀 Equality in Sports: Clark’s agreement marks the start of her professional basketball journey, echoing the historic significance of Jordan’s debut season. Wilson acknowledges that their brand is about commemorating iconic sports moments and aligning with pioneers who push boundaries. Amanda Lamb, Wilson’s head of global brand, expressed their pride in teaming up with Clark: “Caitlin Clark is not just a record-setting athlete, but a cultural icon who has had a profound impact on the game. We couldn’t be prouder to continue innovating basketball both on and off the court.” 🏀 Belonging: Clark’s journey resonates with generations of fans. From storing basketballs in the garage as a young kid to now having her own basketball collection, she embodies the spirit of inclusivity. As she puts it: “It feels surreal to have my own basketball collection, and to affect what that means for future generations of athletes.” While we celebrate Catilin today, we must continue the work to ensure this success is sustainability achievable for the many more young women who will follow in her footsteps. #CatilinClark #WomenSports #FemaleAthlete #Belonging #Inclusion #Diversity #Equity #Accessibility NOTE: This image was created with Copilot to summarize the above text

Gender should make no difference when you’re passionate about your sport (or anything, really). What’s crazy is the choice of words that are applied only to women. Well, this ‘dramatic’, ‘hysterical’ and always competitive lover of sports thinks this is a brilliant ad by Nike. With thanks, too, to the trailblazing ladies who left it all out there in pursuit of a win. #equality #wordstoliveby #sportsforall #languagematters #contentcreation https://lnkd.in/eFDApMP2?

From a brand standpoint, the decisive name change from “Boys Scouts” to “Scouting America” is a bold decision (not easy to let go of such historical brand equity) but also a necessary one: Inclusion makes social and business sense, and the change divests from a sketchy recent past. It signals a fresh new start! #brand #branding #naming #boysscouts #scoutingamerica

One day we won’t need this day #IWD2024 But how far away is that ‘one day’? According to the World Economic Forum, if progress towards gender parity proceeds at the same average speed observed between 2006 and 2023, the overall global gender gap will not close for another 131 years. Accelerating progress towards gender parity will not only improve outcomes for women and girls but benefit economies and societies more broadly; reviving growth, boosting innovation and increasing resilience. It has never been more urgent for us to shift from the idea that action on gender equity is a ‘choice’, and instead, make it our concerted ‘obligation’. So what can we do to fulfil this obligation and contribute to the acceleration, rather than the deceleration of progress? We’ve been using #InternationalWomensWeek to educate ourselves on this very topic. The Ceannas team have had the pleasure of hearing from experts on the topics of men’s role in gender equity, the power of representation in UK organisations, women in Board leadership and the importance of women’s stories in creating inclusive, safe and equitable spaces in the workplace. Thank you to Dr Natalia Blagburn, Rebecca Hunt, Kate Baucherel, Amy Lewin, Robert Baker and John Amaechi OBE for some fascinating and insightful conversations so far this week. We’re also very much looking forward to the ‘Gender Equality and Intersectionality at Work’ session this morning with Victoria Burnip and Isha Sadiq. But what next? What are your suggestions for how individuals, leaders and organisations can move beyond allyship, and instead towards being true agents for change and progress? We’d love to hear from you in the comments below. #InvestinWomen #AccelerateProgress #IWD2024

E.l.f. Cosmetics Takes the Lead: Empowering Women at the Indy 500 E.l.f. Cosmetics' decision to host a branded experience at the Indianapolis 500, focusing on championing women race car drivers and expanding their partnership with Katherine Legge, can be attributed to several strategic marketing goals. This partnership helps differentiate E.l.f. Cosmetics from other beauty brands. Aligning with a high-energy, prestigious event like the Indianapolis 500 and emphasizing support for women in this arena presents the brand as bold, inclusive, and supportive of breaking barriers, which can enhance brand perception and loyalty. Promoting women race car drivers aligns with empowerment and breaking gender stereotypes, which resonates well with contemporary consumer values, especially among younger demographics who prioritize social responsibility in the brands they support. READ ARTICLE: https://lnkd.in/gc-ESvVG #ELFatIndy500 #WomenInRacing #BeautyAndSpeed #EmpowermentOnTrack #RaceDayGlam

Last night, I had a disheartening conversation with a friend who is expecting her first child. Despite her excitement about motherhood, she shared that her employer had informed her that her career progression would be paused for two years due to her impending maternity leave and the ability to focus on her work. This decision, made by her male boss, was based on the outdated and discriminatory assumption that a woman's focus will inevitably shift away from her career after having a child. This incident highlights the persistent gender bias and workplace inequality that women continue to face. It's a stark contrast to the powerful message conveyed in Nike's "You Can't Stop Us" ad. This inspiring campaign celebrates the resilience and determination of athletes from all walks of life, including women. It reminds us that women can excel in any field, including the workplace, and that motherhood should not be a barrier to career advancement. It's crucial to challenge these outdated stereotypes and advocate for policies that support working mothers. By fostering a more inclusive and equitable workplace, we can empower women to reach their full potential, both personally and professionally. #TothatbossGetalife #ItsaboutPeople https://lnkd.in/dGkeFS47

"Hey Barbie! You can't be what you can't see." This most recent release of 'role models' by Barbie is incredible. As part of the brand's continued celebration of Barbie's 65th anniversary, a total of nine international female athletes were honoured with a doll in their image including Matildas star, Mary Fowler, tennis player Venus Williams, French boxer Estelle Mossely, Canadian goalscorer Christine Sinclair, and Polish sprinter Ewa Swoboda. What is so great about Mattel, Inc. is that their contribution goes beyond creating dolls that empower and encourage young girls to pursue their dreams in sports. It goes beyond consumer-facing initiatives and it shows their true commitment to their mission. As part of this new release, Barbie confirmed they are extending their partnership with VOICEINSPORT, a global digital platform that connects and inspires girls and women in sports through mentorship, educational content, and expert services, to help support and empower the next generation of women leaders in sports to thrive.  In a world where every brand is trying to define its impact, and with so much virtue signaling coming from every corner, it's fantastic to see big players like Mattel finding ways to contribute to social issues in a positive way. The full media release goes into details about the partnership with VOICEINSPORT, its impact and vision. #womeninsports #genderequality #barbierolemodels #barbie #marketing #partnerships #branding

The Adidas Foundation’s “United by Sport Program” Provides Grants to Tackle All Forms of Hate and Discrimination Through Sports adidas Foundation: United by Sport Program Application deadline: May 31, 2024 Grant amount: per Specific Project: $160,000 to $747,000; General Programming Funding: up to $160,000 over three years Description: Adidas Foundation funding supports organizations working to combat, through sports and at different levels in the sports sector, hate and discrimination on the grounds of religion or belief, racial or ethnic origin, gender, sex, disability, age, and sexual orientation, among others. Projects and programs must work towards: 1) increasing access to coaches that practice anti-discrimination approaches and techniques in their sessions or to facilities where anti-discrimination approaches and techniques are implemented; 2) strengthening leadership and capacity to use sport as an instrument in the community to educate and tackle systemic discrimination; 3) increasing access to and uptake of community-based sports programs that combat the effects and root causes of hate and discrimination; or 4) improving equity outcomes and reducing community-based indicators of hate and discrimination. Eligible applicants include Puerto Rico-based legally registered nonprofit and non-governmental organizations, foundations, and community-based organizations.  #grants #PuertoRico #OSFL #ONG #subvenciones #socialjustice #filantropia For more information visit: https://lnkd.in/enX6mePz

It is time to unlock limitless potential for a more equitable world by: - defining your boundaries - breaking free from limitations - defying expectations - embracing challenges - pursuing dreams - being resilient and determined *We must change the narratives of societal limitations on gender roles to unleash full potential. We need to constantly challenge stereotypes, rethink and reconfigure our understanding of gender roles, and ultimately promote a more inclusive and equitable world. *We should normalize the idea that talent, ambition, and success are not confined, and we need to unfold the belief that anyone, regardless of gender, can achieve greatness. *Barriers are meant to be overcome, and we should all pursue our goals despite societal expectations. "It's Crazy Until You Do It" is a commercial with a powerful statement on pushing boundaries, and it is about redefining what's possible. #redefining #diversityEquityInclusion #limitlessboundaries #womeninleadership #breakingbarriers #workplacediversity #inclusiveleaderdhip #balanceforbetter

Athletes and sportspeople are role models that show us what is possible within us. When you don’t have role models who look, sound, or live like you – it sends the message that you, specifically, can’t. That’s just one of the many reasons why diversity and inclusion in sport is so important. Join us on the 11th of June for DIAL Global’s Sports Inclusivity Summit, and we can talk about the rest 💪 https://lnkd.in/eXe_kxZj