Keith Marshall’s Post

Hidden Sea Wine eyes new audience with refreshed look Premium Australian wine brand, Hidden Sea, has undergone a major re-brand for the UK drinks retail sector, as it seeks to open itself up to a wider consumer base. From this month (July), Hidden Sea bottles will evolve from a laser-printed design to striking, black and white embossed paper labels to enhance on-shelf standout and to clearly communicate its premium proposition to consumers. The new Hidden Sea design places greater emphasis on the brand’s iconic whale motif, Hidden Sea’s purpose, and ocean-saving promise on the new-look label, as they feature prominently to attract shoppers. Driving the brand’s premium positioning, the luxe look and feel of the new labels seek to assure wine drinkers of the brand’s quality and credibility. The whale on the bottle, which has been updated by leading design firm Denomination, represents a real fossilised whale discovered in a nearby vineyard in South Australia https://lnkd.in/gqgDrxuY #Labelling

The Power of Wine Labels: From Marsupials to Celebrities 🍷 The influence of wine labels on non-expert buyers is undeniable, with big companies like Accolade, Treasury, and Pernod Ricard investing heavily in packaging. The design process involves focus groups, test marketing, psychologists, artists, and designers, all aiming to create labels that stand out on the shelf and attract buyers. One notable success is Yellow Tail, whose marsupial label has contributed to its status as one of Australia's top-selling export wines. 📈 Historical designs have often borrowed from successful predecessors. The original Jacob’s Creek label drew inspiration from Bordeaux’s Chateau Haut Bailly, while Mildara’s labels mirrored those of Georges Duboeuf, a renowned Beaujolais producer. Even boutique wineries like Moss Wood and Sorrenberg took cues from prestigious Bordeaux and Chablis labels, respectively. These strategies highlight the importance of visual appeal and brand recognition in the wine industry. 📱 Modern wine labels tell a story, resonating with contemporary consumers. The 19 Crimes brand, for instance, has gained immense popularity in the US with its labels featuring early Australian criminals. Each bottle's QR code allows consumers to hear the stories behind the crimes, creating an engaging experience. Celebrity endorsements also play a crucial role, with rapper Snoop Dogg boosting 19 Crimes’ sales and Formula 1 driver Daniel Ricciardo lending his name to Pernod Ricard’s reds. 🎨 Not all wineries follow the high-budget route. Some small, family-owned wineries opt for labels designed with personal touches, often appearing amateurish yet charming. This contrast in design approaches underscores the diverse strategies within the wine industry, from leveraging psychology and star power to embracing authenticity and simplicity. #WineIndustry #LabelDesign #MarketingStrategies #AustralianWine #WineLabels

When Paso Robles rattled the wine industry and became the new face of luxury wine, Pandemonium was ready to offer a taste of it - and we stepped up to open the door for them! A new website launch, content creation, and enticing social media strategy were all part of the plan. Pandemonium’s conception was grounded in disruption, their wine boundary breaking, and their brand identity status quo-challenging. Our website and content needed to bring this identity to life and incorporate another world important to Pandemonium: the ground-breaking movement of Abstract Impressionism - a revolutionary period that set a new standard for fine art, just as Pandemonium has set a new standard for fine wine. From the second you enter Pandemonium’s website, we made sure visitors were aware that this is not just any wine. This wine is part of a new era, it doesn’t follow rules, and it never stops pursuing greatness. From renowned Paso Robles, to their delicious and mouth-watering varieties, to the work of famed Carlos Corres adorning the labels, we filled the site with content that evoked luxury, confidence and rebellion. Easy to manage and easy for visitors to order, this site was also designed to hand off to Pandemonium’s team with ease. They would be able to make changes and communicate with their customers with little to no confusion. The new chapter of luxury wine is here and we’re so excited that we helped to pave the way for it! Cheers to Pandemonium, rule breakers, and industry disruptors!

🍷✨ 🧺 Wine Picnics are Back with a Twist!  There's something magical about enjoying a good glass of wine al fresco, whether it’s on a sandy beach, in a sunny park, or under a shady tree. But let's talk about how wine picnics are evolving – and trust me, it's a game-changer! 🏖️🍹 Gone are the days of lugging around heavy glass bottles. Say hello to the future with alternative wine packaging like bag-in-a-box and canned wine. These innovations aren’t just convenient – they’re also making a big splash for their eco-friendly benefits and premium quality. 🌍💚 Take Laylo, for example. Their premium boxed wines are not only delicious but also reduce carbon footprints significantly compared to traditional glass bottles. With elegant designs and a focus on high-quality wine, Laylo makes it easy to sip sustainably without sacrificing taste. Perfect for a stylish and hassle-free picnic! 🥂✨ Or how about Canned Wine Co.? These guys are revolutionising the market with their compact, recyclable cans filled with exceptional wines that are "too good to bottle." Pop a can (or two) into your picnic basket, and you're ready to go. No corkscrews, no spills, just pure convenience and fabulous flavours wherever you decide to spread your blanket. 🍇♻️ Why are these alternatives soaring in popularity? It’s simple – they cater to our modern lifestyle. We want ease, portability, and quality, all while being mindful of our environmental impact. Whether you’re chilling by the beach, hiking to a scenic spot, or simply enjoying a lazy afternoon in the park, these innovative wine packages make your picnic plans so much smoother and greener. 😎🍃 So next time you’re planning a picnic, why not give these sustainable options a try? Discover new and exciting alternatives that match your vibe and values. And hey, if you need any recommendations or have questions, don’t hesitate to drop me a DM. 📲💬 Let’s raise a glass to delicious wines and unforgettable outdoor moments! 🥳🍷 #WinePicnic #SustainableSipping #BagInBoxWine #CannedWine #EcoFriendly #WineLovers #PicnicTime #LayloWine #CannedWineCo #TooGoodToBottle #NellyWineWard

Staying True: Wine Brands Preserve Heritage Without Their Legacy Becoming Stale Robilant's latest feature in Wine Industry Network looks at how heritage wine brands can endure and thrive in today's competitive market. Discover insights from Partner and Creative Director Fabio Molinaro on maintaining tradition while embracing new languages, and learn how Robilant's expertise helps iconic brands like Catena Zapata stay relevant. #Robilant1984 #winebusiness #branddesign #heritagebrands

The wine industry has long equated luxury with exclusivity, but let’s be honest—exclusivity shouldn’t mean inaccessible. If I can buy a Louis Vuitton bag online, why should buying wine from a top-tier winery feel so complicated? I loved the article in Robb Report by Mike DeSimone and Jeff Jenssen which dives into the challenges of the traditional allocation system. It’s a must-read for anyone in the industry rethinking what modern luxury should look like. As the head of digital and e-commerce at JFW, I’m proud to lead our efforts to change this. We’re working to modernize how people experience our wines, making the process seamless and enjoyable—because luxury and convenience should go hand in hand. The days of making customers jump through hoops are over. Digital transformation isn’t just an opportunity; it’s a necessity. Let’s reimagine what luxury means for the wine world. What do you think? How can the industry do better? #WineSales #WineDTC #DigitalTransformation #WineIndustry #LuxuryRedefined #EcommerceInnovation #CustomerExperience #RobbReport #WineLovers #ModernLuxury #LuxuryWine #WineMarketing

🌿🍇 Introducing Robiza Wine: Where Sustainability Meets Luxury 🍷✨ At Robiza Wine, they’re not just another winery – they’re pioneers of conscious winemaking, dedicated to crafting exquisite wines while prioritizing health and the environment. Here’s why you need to experience the Robiza difference: 🌱 They’re proud to be a vegan and eco-friendly winery, committed to reducing our carbon footprint and preserving the planet for future generations. 🍇 The wines are carefully crafted with your well-being in mind. With low histamine levels, organic ingredients, and no added sugar, you can indulge guilt-free. Unique bottle designs, painted with organic paint, pay homage to the breathtaking beauty of Ibiza’s natural landscapes – from the sun-kissed beaches to the moonlit nights. 🍽 Elevate your dining experience with Robiza Wine. From seafood and sushi to grilled meats and pasta, our wines are the perfect complement to any meal. Cheers to a brighter, greener future! Enjoy now Robiza’s wines-> https://lnkd.in/dp6PxfdE Free shipping for every 6 bottles mix & match in the following EU countries: France, Austria, Germany, Spain, Italy and Netherlands. Photo credit: Robiza #winerysolutions #notaxhassle #avelyn #directtoconsumer #techsolution #winetasting #wineecommerce #directfromwineries #greatwine . . . 📢 𝐂𝐚𝐥𝐥𝐢𝐧𝐠 𝐚𝐥𝐥 𝐰𝐢𝐧𝐞𝐫𝐢𝐞𝐬 𝐢𝐧 𝐅𝐫𝐚𝐧𝐜𝐞, 𝐆𝐞𝐫𝐦𝐚𝐧𝐲, 𝐈𝐭𝐚𝐥𝐲 𝐚𝐧𝐝 𝐒𝐩𝐚𝐢𝐧 Do you want to expand effortlessly across the EU? Create your free e-shop on Avelyn.com in less than 38 minutes for the delight of your visitors. We manage bureaucracy, taxes, excise, shipping and customer care.

Have you ever heard the story of a simple vineyard could transform into a world-renowned wine-producing area in merely 4 decades? 🛎 First massively plowed for vineyard purpose in 1984, the wine industry in the Helan Mountain East area (37°43' - 39°23' north latitude)‘贺兰山东麓’, northwest China, gradually evolved into a renowned wine-producing area from zero. According to the National Bureau of Statistics and the Department of Commerce of Ningxia, grape cultivation in this area represented only 1% of national grape production but also an impressive 25% in producing high-quality grapes for winemaking, spanning across 110 domaines. Beyond utilizing local land, what role did #locality play in the #WineIndustry ? 🍇 This week on #ü, I drew inspiration from my "personal identification document", sourcing back to my local. With editorial instinct for emerging lifestyle trends #DomaineTour, and as part of my #SocialResponsibility, I set out to experience local Domains, starting with CHANDON Ningxia, which is an hour's drive from me. I toured the vineyard and enjoyed a sip of sparkling wine.🍷 [This article is independent of sponsorship and does not aim to advocate or encourage excessive drinking. ] While wine production in this region is currently in the R&D phase, there's passionate enthusiasm for advancing winemaking technologies. Before integrating wine tasting into local leisure, the emphasis on responsible drinking should be a priority. Driven by a commitment to excellence stemming from the locality, the industry will be poised to give back to its land. Where fine wine is crafted, where local rice, tomatoes, and leafy greens are proudly harvested, and where THE Gouqi '枸杞' originates, the message of a promising fashion lifestyle is now accessible on the internet. 🔗👉https://lnkd.in/gQYVbJnE Meanwhile in the real world, Stella McCartney and Veuve Clicquot's latest collaboration, announced on March 21st, presents a remarkable #marketing case study. By ingeniously repurposing fruit waste into #vegan fur, this collaboration not only sets new standards for winemaking practices but also demonstrates a profound hand from the #fashion industry to environmental consciousness. As we toast to the promising trajectory ahead, cheers to all. Bon week-end. 🥂

𝐁𝐚𝐫𝐫𝐞𝐥-𝐀𝐠𝐞𝐝 𝐏𝐨𝐫𝐭 : 𝐀 𝐒𝐲𝐦𝐩𝐡𝐨𝐧𝐲 𝐨𝐟 𝐓𝐫𝐚𝐝𝐢𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 📌 𝐑𝐞𝐪𝐮𝐞𝐬𝐭 𝐅𝐨𝐫 𝐒𝐚𝐦𝐩𝐥𝐞 –https://lnkd.in/d4viwwT7 (𝙐𝙨𝙚 𝘾𝙤𝙧𝙥𝙤𝙧𝙖𝙩𝙚 𝙈𝙖𝙞𝙡 𝙄𝙙 𝙛𝙤𝙧 𝙌𝙪𝙞𝙘𝙠 𝙍𝙚𝙨𝙥𝙤𝙣𝙨𝙚) 𝙏𝙝𝙚 𝙗𝙖𝙧𝙧𝙚𝙡-𝙖𝙜𝙚𝙙 𝙥𝙤𝙧𝙩 𝙢𝙖𝙧𝙠𝙚𝙩 𝙞𝙨 𝙖𝙣𝙩𝙞𝙘𝙞𝙥𝙖𝙩𝙚𝙙 𝙩𝙤 𝙚𝙭𝙥𝙖𝙣𝙙 𝙛𝙧𝙤𝙢 $3.2 𝙗𝙞𝙡𝙡𝙞𝙤𝙣 𝙞𝙣 2023 𝙩𝙤 $5.8 𝙗𝙞𝙡𝙡𝙞𝙤𝙣 𝙗𝙮 2033, 𝙧𝙚𝙛𝙡𝙚𝙘𝙩𝙞𝙣𝙜 𝙖 5.5% 𝘾𝘼𝙂𝙍, 𝙙𝙧𝙞𝙫𝙚𝙣 𝙗𝙮 𝙥𝙧𝙚𝙢𝙞𝙪𝙢𝙞𝙯𝙖𝙩𝙞𝙤𝙣 𝙩𝙧𝙚𝙣𝙙𝙨. The #Barrel-#Aged #Port Market encompasses the production, distribution, and consumption of port wines matured in barrels to enhance flavor complexity and depth. This market includes various styles, such as tawny and vintage ports, appealing to connoisseurs and collectors. It is driven by a growing appreciation for premium, artisanal alcoholic beverages, with a focus on heritage, craftsmanship, and aging processes that elevate sensory experiences, offering lucrative opportunities for producers and distributors in the luxury wine segment. 📌 𝑲𝒆𝒚 𝑪𝒐𝒎𝒑𝒂𝒏𝒊𝒆𝒔 𝑷𝒓𝒐𝒇𝒊𝒍𝒆𝒅 Quinta do Noval Niepoort Quintairos, Prieto, Wood, & Boyer, P.A. Churchill Group' Kopke Quinta de la Rosa Taylor, Fladgate, & Yeatman 💬 Join the conversation! How do you prefer your port? Straight up, paired with dessert, or as part of a cocktail? Let us know below. #BarrelAgedPort #LuxuryWines #PremiumBeverages #WineMarketTrends #Sustainability #HeritageCraftsmanship #WineCulture #gis

❓️Can craft ever be wrong? ❌️ No ➡️ How you make your spirit is up to you. It might taste awful but is not wrong. ➡️ The botanicals you use, there is no right or wrong. Add what excites you. ➡️ How you distill is up to you. Take your time or turn the heating sticks right up and have an early finish. ⚠️ but it can be wrong if you don't have a go and make it yourself. ✅️ Craft distillers don't borrow gin from a big distillery and stick a label on it. ✅️ Craft distillers are more than just marketeers. ✅️ Craft distillers start with ingredients and finish with a bottle. Penrhos Spirits we are proud to be a part of #actuallymadein. #retail #travel #duty-free