SPP Media (London) Ltd’s Post

Sleep is the wellness topic of our time, and our collective obsession with the quantity and quality of the sleep we're getting (or not getting) is fuelling a market for products and services primed to optimise our bedtime routines. According to SPATE, sleep-related searches have grown +124% YoY on U.S. TikTok (up to Oct 29) as the fascination with sleep performance intensifies. Across social media, influencers and creators are sharing their tips and rituals on how to boost your beauty while you rest. Now, a good night's sleep is measured not by how many hours you've slept, but by how you've used those hours (because performance is everything, even when you're resting...). Click on the links below to read our Social Media Team's analysis of The #Sleepmaxxing Moment, and discover what this means for your next product innovation: In English: https://lnkd.in/exN9nzqi   In French: https://lnkd.in/emyS5xUx #beauty #makeup #cosmetics #skincare #wellness #sleep #sleepeconomy #beautytrends #beautyinnovation #beautyindustry #beautytech #cosmeticseeds #trends2025 #trendforecasting

I hope everyone had a great week and I hope you have a fantastic week ahead. Here's another ad that I've created in my spare time. I've used one of the most common approaches in advertising for this ad - The Problem-Solution approach. Let's unpack! This approach aims to first highlight a common problem or pain point that the target audience experiences, and then positions the advertised product as the effective solution to that problem. For this ad, the implied "problem" is difficulty falling or staying asleep, likely due to stress, insomnia, or other factors that disrupt natural sleep patterns. Now let's dig a little deeper into the elements of the ad: Visual Imagery: The soft, hazy, dreamy imagery of the person sleeping suggests the desired state that the audience wants to achieve. It also evokes a sense of tranquility, reinforcing the product's promise of restful and restorative sleep. The incorporation of the sleep serum also "tells" what the product is without actually stating its name. Concise Messaging: The messaging is clear and concise - "Dream On Demand Slip into Slumber Land" - conveying the core benefit succinctly. By using the taglines "Dream On Demand" and "Slip into Slumber Land," the ad also communicates that the DreamChaser sleep serum provides the "solution", which is on-demand, effortless, high-quality sleep and entry into a restful "Slumber Land" state. The Call-To-Action: "Swipe up to buy online" reinforces that purchasing and using this product is the way to solve one's sleep struggles. The overall ad also taps into the shared frustration around lack of sleep, while promising an easy fix through this sleep serum formula. I also hope this ad inspires you to get quality rest whenever you need it! Let me know your thoughts about this ad in the comments.🔽👇 #Ads #Marketing #Creative #Campaign

Cog Culture redefines cool for Panasonic ACs with sleep advocacy The problem: In the crowded world of air-conditioning advertising, brands jostle for attention with claims of power-saving, health benefits and silent performance. Cooling today is a standard expectation, and what in marketing parlance is called a hygiene factor. The insight: At Cog Culture, in our quest for insights, we unearthed a pressing societal issue: sleep deprivation. Improper sleep is linked to a spectrum of severe health concerns, from cardiovascular ailments to heightened cancer risks and obesity. Moreover, its pervasive effects extend to everyday life, hindering productivity and amplifying stress levels. India, in particular, has a significant portion of its population struggling with inadequate sleep patterns. Statistics reveal that approximately 67% of women and 56% of men in the country confess to experiencing daytime drowsiness. In fact, we rank as the world's second most sleep-deprived nation. Simply put, addressing the root causes of sleep deprivation is paramount to fostering a healthier and more productive populace. The solution: Panasonic ACs come with an innovative custom sleep profile feature. With the MirAIe app leveraging the power of True AI, customers can personalize their sleep experience while the AC maintains optimal temperature throughout the night. This underscores the significance of positioning the brand as a champion of quality sleep – a truly inspired approach. Which means Panasonic emerges not just as a technology leader but also a champion of something fundamental: quality sleep. In a landscape cluttered with conventional marketing messages, we felt it was a bold – and timely – move. To communicate this message effectively, we opted for a light-hearted approach in the communication. Recognizing that scare tactics might not resonate with its target audience, we chose to approach the issue in a humorous way, driving home the importance of quality sleep. The campaign is supported by a comprehensive 360-degree marketing approach to take the message forward. Anoop Dixit Pallave Dixit Viral Pandya #AdvertisingInsight #QualitySleep #TVC #CreativeAd #cogculture

🌟 Standing Out in a Sea of 16,000 Mattress Stores! 🛏️ With over 16,000 mattress retail locations in the U.S. alone, it’s more important than ever for manufacturers to rise above the noise. 📣 But how do you stand out, connect, and increase sales in such a crowded market? 🤔 The answer lies in offering a complete sleep experience! 🌙 📈 Why a Complete Sleep Experience Matters: Higher Sales per Customer: When customers find everything they need for a great night’s sleep in one place, they’re more likely to make a larger purchase. From mattresses to pillows, sheets, and beyond—it's all about convenience and value! 🛒💰 Deeper Brand Loyalty: Customers who trust you with their entire sleep setup are more likely to become loyal advocates. They’ll return for future purchases and spread the word about their amazing experience. 💬❤️ 🔧 How to Offer a Complete Sleep Experience: Bundle Up! Create sleep packages that include a mattress, pillows, protectors, and top-of-bed goods. Make it easy for customers to get the full solution in one go! 🎁✨ Educate Your Retail Partners: Train RSAs to not just sell a mattress, but to offer a holistic sleep consultation. Help them understand how each product complements the other for a perfect night’s sleep. 🗣️🛏️ Create an Experience in Store: Set up dedicated sleep zones where customers can try different combinations of products. It’s not just about the mattress—it’s about how it all works together. 🛌🔄 🚀 The Impact? A complete sleep experience not only boosts sales but also positions your brand as the ultimate sleep destination. When you’re the brand that cares about their whole sleep journey, customers will notice—and remember! 🏆🌙 Ready to transform your retail strategy and connect with customers on a deeper level? 👇 Let’s chat about how DESIGNWEAVE can help you offer a complete sleep experience and stand out in the marketplace. Connect with us today to explore new ways to drive higher sales and brand loyalty! 💬 #CustomerExperience #RetailSuccess #MattressIndustry #CompleteSleep #BrandLoyalty #BusinessGrowth

🎁 Cozy Gifts for Every Sleeper on Your Customer's List 🛏️✨ The season of giving is upon us! Are you offering your customers more than just mattresses? Today’s shoppers are looking for thoughtful, cozy gifts that promote better sleep and wellness. Why not become their go-to destination for sleep-inspired gifting? Here’s how you can make it happen: 📌 Expand Beyond Mattresses Offer curated gift sets featuring pillows, weighted blankets, or sheet sets that cater to all types of sleepers. Include indulgent add-ons like sleep masks, pillow sprays, or aromatherapy candles for a luxurious touch. 📌 Create a Gifting Experience Showcase beautifully wrapped bedding gift sets to inspire shoppers. Provide gift guides tailored to different sleep needs, from hot sleepers to those seeking ultimate comfort. 📌 Promote the Gift of Better Sleep Market sleep as the ultimate gift of wellness. Highlight how your products contribute to health and relaxation. Use storytelling: “This holiday season, help your loved ones wake up refreshed and ready to take on the world.” 📌 Stand Out with Private Label Options Exclusive, branded bedding gifts can set you apart from competitors. Customizable products add a personal touch that shoppers love. 📌 Engage and Delight Host in-store or online demos on how to pair mattresses with accessories for the perfect sleep setup. Create a cozy, festive atmosphere in your store or digital platforms to immerse customers in the sleep-gifting spirit. 🎄 This holiday season, transform your store into a destination for sleep-inspired gifts. Show your customers that the best gifts aren’t just wrapped—they’re slept on. 📩 Need help designing cozy gifts that align with your brand? Contact DESIGNWEAVE today to create customized bedding solutions that inspire loyalty and sales. https://designweave.us/ #SleepSolutions #HolidayGifting #BetterSleep #CustomerExperience #BeddingBrands #RetailSuccess #Mattress #MattressIndustry

ResMed sales up on demand for sleep apnoea devices Sleep apnoea device manufacturer ResMed Revenue has reported revenue grew by 11 percent on a constant currency basis in the first quarter FY25 to US$1.2 billion driven by demand for its constant air pressure systems. Revenue grew from its sleep devices and masks portfolio, as well as strong growth across its Residential Care Software business. Revenue in the U.S., Canada, and Latin America, excluding Residential Care Software, grew by 11 percent, while revenue in Europe, Asia, and other markets grew by 10 percent on a constant currency basis. #manufacturing #MedTech @ResMed ResMed https://lnkd.in/gQj6Q4ch

🌙 Selling Sleep: Focus on the Benefits, Not Just the Product 🛏️ When it comes to mattresses and bedding, the real value isn’t the product itself—it’s the transformative power of better sleep. Instead of focusing on springs, firmness, or thread count, shift the narrative to the experience and the feeling your products deliver. Here’s how to make the shift: 🎯 Sell the Dream, Not the Mattress: Talk about waking up refreshed, energized, and ready to conquer the day. Your product is the gateway to improved health, better mood, and peak productivity. ✨ Focus on Wellness: Good sleep is at the core of mental and physical well-being. Highlight how your products contribute to better sleep hygiene, helping customers improve their overall lifestyle. 🌟 Create an Experience: Curate your store like a haven for sleep. Use cozy visuals, serene music, and interactive displays to help customers envision the complete sleep experience—not just a mattress on a showroom floor. 💡 Paint a Picture of Comfort: For bedding, talk about the soft touch of high-quality sheets, the perfect temperature regulation of a comforter, or the tailored support of a pillow. It’s not just a product; it’s a feeling. 📈 The Results Speak for Themselves: Customers remember how your products make them feel—not the specs. By focusing on benefits, you’re not just selling sleep—you’re building loyalty and creating advocates for your brand. 🔑 Ready to elevate your sales strategy and focus on the benefits of sleep? Contact DESIGNWEAVE to explore how private-label bedding can help you sell experiences, not just products. Contact us to learn more: https://designweave.us/ #SleepSolutions #MattressRetail #CustomerExperience #WellnessJourney #PrivateLabelBedding #BusinessGrowth #Mattress #MattressIndustry

🌟 Raise Your Mattress Game! 🛏️ Is your mattress offering reaching its full potential? It’s time to think beyond the basics and elevate your brand with a complete sleep experience. 🌙 Why stop at just the mattress? Pairing your products with tailored bedding solutions can: 📈 Boost Sales and Loyalty Upsell and cross-sell with accessories like sheets, pillows, and comforters. Increase the average ticket size while creating a memorable experience for your customers. 🌿 Add Value with Thoughtful Details Enhance your mattress’s features with complementary bedding—cooling sheets for temperature-regulating mattresses or supportive pillows for side sleepers. Show customers you’re invested in their sleep, not just their purchase. 🎨 Brand Differentiation Stand out with private-label bedding that reflects your unique brand identity. Give your customers a reason to choose you over the competition. 🤝 Simplify the Process with DESIGNWEAVE At DESIGNWEAVE, we take care of everything—from product design to manufacturing—so you can focus on growing your business. Our bespoke bedding solutions are designed to complement your mattresses and elevate your brand. It’s time to reimagine what your brand can offer. Let’s work together to create a complete sleep solution that wows your customers and drives results. 📩 Contact DESIGNWEAVE today to explore how private-label bedding can raise your game! https://designweave.us/ #CompleteSleepExperience #BeddingSolutions #MattressIndustry #CustomerEngagement #PrivateLabelProducts #RetailSuccess

🛏️ Mattress Shopping is on the Rise: Are You Ready to Offer the Full Sleep Experience? 🚀 According to our Consumer Insights Now mattress study, 25% of furniture shoppers are planning to buy a primary bedroom mattress in the second half of this year. What’s even more exciting? 7 out of 10 of these shoppers are willing to pay more for a quality mattress! 📈 This is a huge opportunity for mattress retailers to step up and offer more than just a mattress. It’s time to deliver a full sleep experience—one that includes the essentials like pillows, sheets, and blankets. 🌙 Here’s how you can prepare to make the most of this demand: 📌 Capitalize on Consumer Demand: With a large percentage of shoppers ready to invest in quality mattresses, this is the perfect time to upgrade your product offerings with premium bedding. The full sleep solution gives shoppers everything they need in one place. 🛏️✨ 📌 Drive Higher Ticket Sales: Shoppers willing to spend more on a mattress are likely looking for value. Pairing the mattress with high-quality bedding essentials can naturally increase the size of their purchase, making it easy for them to complete their entire sleep setup in one go. 🛍️💸 📌 Enhance the Shopping Experience: Don’t just sell products—sell an experience. Customers walking into your store should feel like they’re stepping into their future sleep sanctuary. Offer bedding bundles and sleep packages that transform their mattress purchase into a full sleep experience. 🛌✨ 📌 Boost Brand Loyalty: Shoppers willing to invest in their sleep will appreciate thoughtful recommendations. Help them choose bedding that matches their mattress purchase—whether it’s for temperature regulation, extra support, or luxury comfort. When they feel the value, they’ll keep coming back! 🎯❤️ 🚀 The Takeaway: With 25% of furniture shoppers planning to buy a new mattress, now’s the time to offer more—more comfort, more quality, and the full sleep experience. Are you ready to capture their attention and increase your sales? 👇 Need help in preparing to meet this growing demand? Contact us at DESIGNWEAVE, we'll show you how! #MattressIndustry #CustomerExperience #BeddingSolutions #RetailSuccess #BusinessGrowth #SleepEssentials

Did you know lighting, such as the sunset, affects sleep? This is nature's cue that it's time to wind down. But what about the lighting inside our homes? Here are quick tips to share with your customers: 🛑 Encourage turning off harsh overhead lights in the evening. 💡 Recommend 'warm white' bulbs (~2700K) for a softer bedroom glow. 🔆 Suggest using dimmers to mimic the natural sunset. 📱 Advise on setting devices to warmer tones at dusk to reduce blue light exposure. Offering these lighting tips can significantly boost customer satisfaction and improve sleep quality, adding value to their purchase of sleep products like the Perfectly Snug Smart Topper. By promoting a sleep-optimized environment, you're delivering solutions contributing to a healthier, more restful lifestyle. #PerfectlySnug #SleepTech #HomeComfort