SPRD’s Post

Hey everyone! 👋 I’m Pradeep K. Joseph, a digital marketer who’s passionate about performance marketing. I’ve worked on some amazing campaigns throughout my career, and I’ve decided it’s time to share those stories—the challenges, the wins, and everything in between. 🎯 My Career Stories #1 – A Midnight Sale to Remember One of my favourites? The Midnight Sale campaign for Kalyan Hypermarket in Thrissur. The goal was to bring in as many people as possible from within a 6 km radius, using just ₹20k across Meta and YouTube ads. The twist? It was December 10, 2022—smack in the middle of the World Cup! 🏆 I had two main worries: 1. Now, here’s where it gets tricky. The sale kicked off at the same time as the Argentina vs. Croatia World Cup semi-final 🏆⚽! Talk about tough competition! 2. The creative approach—our ads were fully graphical reels, with no human element at all 🤔 Implemented a performance strategy to penetrate the audience within the range and to hit that maximum frequency as we could. But I went all-in with a hyper-local performance strategy to make sure we hit the mark. 📍 The result? It worked like a charm! ( https://lnkd.in/e-M7_sVz ) 🎉 We had a huge turnout for the sale, proving that the right strategy can make even the most unconventional campaigns a success. I still remember when Shamnaitha called me (my manager at BBP ). Mone arinja, midnight sale adipoli aayi kada thorakkan polum pattatha therkkan. മോനെ അറിഞ്ഞോ, midnight sale അടിപൊളി success ആണ് കട തുറക്കാൻ പോലും പറ്റാത്ത അത്ര തിരക്കാണ് 😍 NB: I don’t have access to the campaign data anymore, but this one’s still fresh in my memory because it taught me something important—sometimes, the timing, the content, and the odds may seem off, but with the right strategy, you can still pull off a win 🏅. More stories to come soon! Stay tuned 😊. #marketing #performancemarketing #successstory #digitalmarketing #hyperlocal

Very simplest and most effective business strategy. 1. Focus on repeat customers 2. Find a right people and right partner.

🌞With the arrival of summers in India, you can see ice cream brands going all in to boost their marketing. Their moment marketing is on point, especially the ones who are capitalizing on IPL fever. 🏁Recently, Havmor associated with Gujrat Titans and also made Hardik Pandya as their brand’s face. ✅NIC Ice Creams has also brought a series of contests involving IPL. From predicting top-performing players to winning live IPL match tickets, the brand is offering something for every cricket fan. 🏆Arun Ice Creams has launched the 'Arun Ice Cream Creamier League Challenge' with the chance to win tickets. These strategic collabs are boosting sales by significant numbers. Is your brand capitalizing on moment marketing? It doesn’t have to be IPL. Need help with your marketing strategy? DM to book a Free consultation ☎️ #copywritingservices #freelancecopywriter #writingservices #contentwriter

🎤 Diljit's got everyone losing their minds with his Dil-Luminati Tour! Tickets are vanishing faster than free pizza at a college party! 🍕💨 To maintain Maturity stage of the product, Zomato's like "Hey, we wanna play too!" with their "Zomato Live" feature. 🤷♂️🍔 And HDFC Bank? They're not napping either! 😴➡️😎 They're all "Get our Pixel card now or cry later!" Using human psychology and scarcity marketing tactics 💳🏃♂️ Zomato and HDFC are surfing the Diljit wave like pros. Talk about perfect timing! 🎯 So, what's your thought on their marketing strategies?

Over a 5 match 5 day test series in cricket, advertisers have a great opportunity to make long term bonds and connect with customers! 7 1/2 hours to 8 hours of broadcast time across 25 days in 5 matches with opportunity to showcase their advertisements after every over, and there are 90 overs in a day, which means the consumer will see your brand and Advertisement thousands of times in a short period! This Border Gavaskar Trophy gave an excellent opportunity to SBI Life, Birla Opus, Ceat tyres, Maruti Suzuki Swift Dzire, JSW cement, MRF Tyres to make space in the heads of consumers, and they did, IN A NEGATIVE WAY WITH cringe Ad’s, like really really Cringe! It’s especially even more irritating when your team is performing poorly! And you’ve had to sacrifice sleep and mess up your regular schedule to watch the live action from 5 am! Imagine Rohit Sharma and Virat Kohli get out cheaply every innings and then you have to keep seeing them in stupid Ads for Ceat and MRF tyres throughout the day. Or Rashmika Mandana with Neena Gupta and Supriya Pathak in those Birla Opus Ads, gosh, those Ads are terrible! They put consumers offf your brand In a big way! I’m never gonna purchase products of these brands ever in my life! Doesn’t their Ad agency take stakeholder feedback or public feedback before unleashing these advts on the unsuspecting public! On the 5th ball of an over, it’s a cat and mouse game between me and my remote’s mute button! The challenge is who wins, me or the advertiser? Will I be able to block out the irritating voice of Neena Gupta/Supriya Pathak before the Birla Opus Advt starts or will they manage to irritate me for the five hundredth time in the last 1 month? Where are those beautiful Ad campaigns of old days? The Vodafone Ad campaigs, the Cadbury Ads, the Amul Ads, the CokevsPepsi cola war Ads, the Nirma, Mentos, Surf Excel Ads! #advertising #brandcampaigns And then there’s always the fear of Sanjay Manjrekar coming on live commentary, one has go quickly switch to the broadcast in the other language for the fear of catching the negativity of Manjrekar!

Celebrity endorsement is way more costlier, But Zomato knows how to save money with a long-term goal. The brand collab with Chris Gayle and Ranveer Sing during the ICC World Cup and made that amazing ad with an iconic tag line _ "ab Zomaito-Zomahto ka nahi, Indiaaa-India ka time hai”  ✌️ In the 2024 IPL, they repurposed a part of that ad film and used it in 10 different ads. So, isn't it a genius strategy to save your pocket? Let us know your thoughts in the comments! ________ Reshare this video ♻️ Follow us, The Indian Marketing Society Stay updated with industry trends and marketing insights 🚀 #TheIndianMarketingSociety #Zomato #contentmarketing #marketing #ads #IPL #worldcup #marketingstrategy

Amul Genius Moment Marketing #AmulMarketing #MomentMarketing #amul #amuldarkchocolate Did you know? Amul's Taste of India campaign has been running since 1966, making it the longest-running outdoor campaign in the world! 🌍👏 From the iconic Amul Girl to viral moment marketing, they connect with audiences through trendy, real-time events effortlessly. 🎯 Here’s the kicker: Amul spends only 1% of its revenue on marketing, proving that creativity budget! 🐄💡 How do you market your business? Share your thoughts in the comments! #AmulMarketing #MomentMarketing #MarketingGenius #AmulGirl #IconicAds #LowCostMarketing #MarketingStrategies #AmulTheTasteOfIndia #CreativeCampaigns

🚨 Revamping Jawa’s Legacy with Facebook Ads 🚨 The iconic Jawa Bike Company wanted to reignite the passion for its classic motorcycles 🚴♂️ while reaching a new generation of riders. Here's how we helped them achieve roaring success using Facebook Ads 🛵: 🚩 Objective: To boost awareness and sales for their latest model, the Jawa Perak, targeting both classic bike enthusiasts and new-age riders across India 🇮🇳. 📊 Strategy: Target Audience: 🎯 Male bikers aged 20-45, interested in motorcycles, adventure travel, and motorbike gear. Ad Creative: Visuals of the Jawa Perak in action, highlighting its vintage design with a modern twist 🏍️. Targeting Interests: 🚵♂️ Adventure, bike racing, road trips, and classic motorcycles. Campaigns: We ran carousel ads featuring the Jawa bike in different scenic locations 🏞️, paired with testimonial videos from happy riders. Additionally, we used lead generation ads for test drives 📋. 🏆 Results: 🚀 300K Impressions in the first month 🔥 1.5X Increase in Jawa Perak sales 📈 20% increase in website traffic 🏍️ 1000+ test drive bookings Jawa is Back, Stronger than Ever! 🚀 Ready to hit the road? 🌍 #JawaPerak #ClassicMeetsModern #MotorbikePassion #VintageVibes #AdventureReady #RideTheRoad #BikeLife #JawaIndia #linkedin #facebookads #digitalmarketing #onlinebusiness #onlinemarketing #socialmediamarketing Jawa | Yezdi | BSA Motorcycles Yezdi Nagporewalla Rudolph Sudeep Ekka

Hamdard Foods India has been a trusted brand across households in India. However, advertising and reminding people of all the brand offerings go a long way in nurturing trust in people's minds. Sakal offered a fun way to engage the readers with a gamification pop-up for Hamdard Cough Syrup Would you like to achieve your goals through custom ad promotions? Reach out to our sales team today #sakal #roadblock #advertisingsolutions #advertisingplan #mediaads #sales #media #advertising #digitaladvertising #adplan #mediaplan

I could not resist myself from sharing my thoughts, so I am writing this despite deviating slightly from the topic of your post Ridhi Agarwala, Ph.D. ma'am. A collection of Amul's iconic ads, organized chronologically, could offer a fascinating insight into India's socio-political history post-independence. Established by the visionary Dr. Varghese Kurien, Amul has grown beyond being just a dairy brand to becoming a cultural touchstone. Its witty ads have captured significant moments, from the first successful missile launch by INCOSPAR (now ISRO) to Sachin Tendulkar's historic double century, all with their signature humor and creativity. These advertisements reflect not only major achievements in sports, science, and culture but also provide commentary on political shifts, societal changes, and global events, all through the lens of the Amul Girl. By compiling these ads, one could trace India's journey, celebrating its triumphs and milestones while also observing how public discourse has evolved over the decades. The ads serve as cultural snapshots, illustrating how events were perceived at the time and revealing the pulse of the nation. In essence, this collection would not only highlight the brilliance of Amul's advertising but also offer a unique, light-hearted chronicle of India's dynamic history, touching on everything from politics and sports to cinema and science. #LearningThroughAds