SPRD’s Post

Very simplest and most effective business strategy. 1. Focus on repeat customers 2. Find a right people and right partner.

Hey everyone! 👋 I’m Pradeep K. Joseph, a digital marketer who’s passionate about performance marketing. I’ve worked on some amazing campaigns throughout my career, and I’ve decided it’s time to share those stories—the challenges, the wins, and everything in between. 🎯 My Career Stories #1 – A Midnight Sale to Remember One of my favourites? The Midnight Sale campaign for Kalyan Hypermarket in Thrissur. The goal was to bring in as many people as possible from within a 6 km radius, using just ₹20k across Meta and YouTube ads. The twist? It was December 10, 2022—smack in the middle of the World Cup! 🏆 I had two main worries: 1. Now, here’s where it gets tricky. The sale kicked off at the same time as the Argentina vs. Croatia World Cup semi-final 🏆⚽! Talk about tough competition! 2. The creative approach—our ads were fully graphical reels, with no human element at all 🤔 Implemented a performance strategy to penetrate the audience within the range and to hit that maximum frequency as we could. But I went all-in with a hyper-local performance strategy to make sure we hit the mark. 📍 The result? It worked like a charm! ( https://lnkd.in/e-M7_sVz ) 🎉 We had a huge turnout for the sale, proving that the right strategy can make even the most unconventional campaigns a success. I still remember when Shamnaitha called me (my manager at BBP ). Mone arinja, midnight sale adipoli aayi kada thorakkan polum pattatha therkkan. മോനെ അറിഞ്ഞോ, midnight sale അടിപൊളി success ആണ് കട തുറക്കാൻ പോലും പറ്റാത്ത അത്ര തിരക്കാണ് 😍 NB: I don’t have access to the campaign data anymore, but this one’s still fresh in my memory because it taught me something important—sometimes, the timing, the content, and the odds may seem off, but with the right strategy, you can still pull off a win 🏅. More stories to come soon! Stay tuned 😊. #marketing #performancemarketing #successstory #digitalmarketing #hyperlocal

What, you don’t have 2 rupees change? No worries, take a Center Fresh!     Back in 1994, Center Fresh entered India, right in the midst of the cricket craze. They quickly became the official chewing gum of the Indian Cricket Team for the 1996 World Cup. But we don't know their genius marketing strategy involving local paan shops. Instead of just relying on traditional advertising, they leveraged these local shops as distribution points. When paan walas didn’t have a change, they’d offer Center Fresh instead. It also became visible to people at every corner because of these pan wallas and local shops. This clever move helped them reach a vast consumer base quickly and effectively. Their innovative advertisements were worth remembering, The famous punchlines and on point advertisements hooked us for a long time. Fast forward to today, and Center Fresh holds a 31% market share in the Indian chewing gum market, which is a testament to their innovative approach and enduring popularity. After 30 years, Center Fresh remains a favorite, proving that sometimes the simplest strategies are the most impactful. When were you last offered a Centre fresh instead of Rs1-Rs2 coin? #centrefresh #marketing #salesstrategy #businesscasestudy #consultancy #msme #growth

🎤 Diljit's got everyone losing their minds with his Dil-Luminati Tour! Tickets are vanishing faster than free pizza at a college party! 🍕💨 To maintain Maturity stage of the product, Zomato's like "Hey, we wanna play too!" with their "Zomato Live" feature. 🤷♂️🍔 And HDFC Bank? They're not napping either! 😴➡️😎 They're all "Get our Pixel card now or cry later!" Using human psychology and scarcity marketing tactics 💳🏃♂️ Zomato and HDFC are surfing the Diljit wave like pros. Talk about perfect timing! 🎯 So, what's your thought on their marketing strategies?

As we wrap up the colorful celebrations of Navami, here’s a fun thought for marketers: what if your campaigns were a festival? Navami is the ultimate grand finale—a day packed with energy, devotion, and joy after a long buildup. Think of your marketing campaigns the same way! After all the hard work and anticipation, Navami teaches us the importance of nailing that final push. You’ve built the story, kept your audience hooked, and now it’s time to bring the house down! Durga Puja is all about community, connection, and celebration, and so is great marketing. Build a sense of belonging with your audience, make them feel part of something bigger, and create an experience that leaves a lasting smile—just like this festival! So, as you wave goodbye to the goddess, don’t forget to take a cue from Navami: hype it up, go out with a bang, and leave them wanting more. Your campaigns deserve a celebration too! Shubho Navami, fellow marketers—let’s keep the festive spirit alive in all our work! #durgapuja #marketinginsights #marketing #startup

Over a 5 match 5 day test series in cricket, advertisers have a great opportunity to make long term bonds and connect with customers! 7 1/2 hours to 8 hours of broadcast time across 25 days in 5 matches with opportunity to showcase their advertisements after every over, and there are 90 overs in a day, which means the consumer will see your brand and Advertisement thousands of times in a short period! This Border Gavaskar Trophy gave an excellent opportunity to SBI Life, Birla Opus, Ceat tyres, Maruti Suzuki Swift Dzire, JSW cement, MRF Tyres to make space in the heads of consumers, and they did, IN A NEGATIVE WAY WITH cringe Ad’s, like really really Cringe! It’s especially even more irritating when your team is performing poorly! And you’ve had to sacrifice sleep and mess up your regular schedule to watch the live action from 5 am! Imagine Rohit Sharma and Virat Kohli get out cheaply every innings and then you have to keep seeing them in stupid Ads for Ceat and MRF tyres throughout the day. Or Rashmika Mandana with Neena Gupta and Supriya Pathak in those Birla Opus Ads, gosh, those Ads are terrible! They put consumers offf your brand In a big way! I’m never gonna purchase products of these brands ever in my life! Doesn’t their Ad agency take stakeholder feedback or public feedback before unleashing these advts on the unsuspecting public! On the 5th ball of an over, it’s a cat and mouse game between me and my remote’s mute button! The challenge is who wins, me or the advertiser? Will I be able to block out the irritating voice of Neena Gupta/Supriya Pathak before the Birla Opus Advt starts or will they manage to irritate me for the five hundredth time in the last 1 month? Where are those beautiful Ad campaigns of old days? The Vodafone Ad campaigs, the Cadbury Ads, the Amul Ads, the CokevsPepsi cola war Ads, the Nirma, Mentos, Surf Excel Ads! #advertising #brandcampaigns And then there’s always the fear of Sanjay Manjrekar coming on live commentary, one has go quickly switch to the broadcast in the other language for the fear of catching the negativity of Manjrekar!

Monday morning Gyan!🙏 After all this year if somebody asks us how are we different from the other agencies (on the operational spectrum), I’ll have to say, not much! Yet, when it comes to understanding brands and defining the objective and strategic action, we have been very clear about our movements! Its always a great journey! #thedigitalpot #digitalagency #marketingdigital

Amul's expansion into the US market: my thoughts - Product Range Adaptation: Amul may need to adjust its product range to better suit American tastes and dietary trends while still offering its core products beloved by the Indian diaspora as this can help broaden its appeal to a larger customer base. - Market Penetration: Can one be successful in the US market just by targeting regions with a high Indian population? Or maybe as brand awareness and loyalty grows, the company can gradually expand its reach across the US. - US Dairy Regulations: The US has stringent regulations for dairy products, including labeling, nutritional information, and quality standards which he company will anyways comply but will it involve adjusting its formulations ? If so then will it affect the taste of its products? - Trade Policies and Tariffs: Navigating US import duties and tariffs on dairy products will be crucial for Amul as these factors affect pricing strategies and profit. - Localization: Amul's Indian identity is a strong asset, but the company should also focus on tailoring its brand message and campaigns for the US audience. This includes considering language, visuals, and humor in marketing campaigns let's see how they manage this. . - Sourcing Strategy: Milk from India is a sensitive topic so will it source from India or from local suppliers in the US or import from other countries. Economic indicators, such as the cost of production and transportation, trade tariffs, and market demand, should guide this decision ideally but then how will this play out in the minds of the diaspora wrt home affinity, taste etc. remains to be seen. - Impact on Brand Perception: Sourcing milk from India may uphold Amul’s brand nostalgia among the Indians, but sourcing locally or nearby counties can provide fresher products and shorter supply chains, leading to potentially lower costs and increased efficiency. Amul's venture into the US market and its journey will be closely watched by many of us to see how the company navigates the challenges and capitalizes on the opportunities presented.

Now sharing our impactful collaboration with #JayantiInternational, a leading #FMCGbrand in India. Over the past 8-9 years, Jayanti has evolved from a behind-the-scenes player to a market front-runner, particularly with its recent venture into edible snacks. The brand trusted #TheRunawayCrew with #branding and #packaging their new assortment in the Northern tier 2 region. Our goal - deliver swift product releases, create diverse content, and maintain continuous social media engagement. Which, led us to have an approach that was as detailed and dynamic as possible. We established an agile workflow, conducting 3 daily photoshoots and editing an impressive 20 images per day to ensure timely and high-quality content delivery. Crafting packaging designs in sync with the brand's core. That said - those were the days, weren't they? Back when social media content creation was an art form in itself. Each piece of content had its own story to tell, crafted with detail and purpose. From concept to execution, every post was a creative and quality-driven piece, shot beautifully. It was about giving more to the audience, not just recycling existing content. Makes us ask a question - How do you feel about the shift in #ContentCreation today? More on the project on: https://lnkd.in/dEVnWv47

Hamdard Foods India has been a trusted brand across households in India. However, advertising and reminding people of all the brand offerings go a long way in nurturing trust in people's minds. Sakal offered a fun way to engage the readers with a gamification pop-up for Hamdard Cough Syrup Would you like to achieve your goals through custom ad promotions? Reach out to our sales team today #sakal #roadblock #advertisingsolutions #advertisingplan #mediaads #sales #media #advertising #digitaladvertising #adplan #mediaplan