SPRD’s Post

A Bold Move or a Clever PR Stunt? When Deepinder Goyal took to the streets to personally deliver Zomato orders, it sent ripples through the food delivery world. Was this the real deal or just a well-calculated PR stunt? 🛵💨 It’s no coincidence this happened right after Swiggy's spotlight moment on Shark Tank India, where they flexed their market muscles. So, was Goyal’s move a response or just good timing? Here are my 3 observations: -Diverting Attention: Could this have been a slick way to shift focus away from any bumps Zomato might be hitting? -Reinforcing Brand Image: Showing the boss himself out there delivering—was this Zomato’s way of saying, “We’re all about the customer”? -Competitive Edge: With Swiggy basking in their Shark Tank glow, could this have been a power move to steal back the spotlight? Plan B Ready? Whether it was a PR masterstroke or a heartfelt gesture, big brands like Zomato always have a Plan B, right? Here’s how they often cover their bases: -Crisis Communication Plans: You can bet there’s always a strategy to manage negative press. -Social Media Savvy: Engaging with users online, smoothing over any bumps, and keeping that positive vibe going. -CSR Initiatives: When all else fails, showing some love to social causes always helps rebuild trust. The Big Question: Was Goyal’s delivery stunt a strategic move to stay ahead, or a genuine show of leadership? Either way, it definitely got people talking! What do you think—PR genius or genuine gesture? #pr #branding

In a world overflowing with lots of ads, humor cuts through the noise and the clutter. It grabs attention, sparks emotions, and creates a lasting impression. A campaign communication with a pinch of humor can turn a product into a personality and a brand into a friend. From funny memes to clever ad copies.. humor builds trust, relatability, and connects effectively with the TA. After all, people remember how you made them feel. Zomato and Swiggy are the classy examples of how brand can use humor effectively in their Communications. Marketers also requires freedom and backing by the senior management to do so.

In a world overflowing with lots of ads, humor cuts through the noise and the clutter. It grabs attention, sparks emotions, and creates a lasting impression. A campaign communication with a pinch of humor can turn a product into a personality and a brand into a friend. From funny memes to clever ad copies.. humor builds trust, relatability, and connects effectively with the TA. After all, people remember how you made them feel. Zomato and Swiggy are the classy examples of how brand can use humor effectively in their Communications. Marketers also requires freedom and backing by the senior management to do so.

Zomato's strategic marketing move to feature Deepinder Goyal on The Kapil Sharma Show on Netflix showcases the synergistic power of personal branding in elevating a company's brand equity. This tactical maneuver underscores the importance of leveraging influential platforms to amplify brand visibility. By securing this coveted spot, Zomato demonstrates its mastery of real-time marketing strategies, creating invaluable case studies for future marketers. Deepinder Goyal's appearance exemplifies the CEO's role in shaping the brand narrative, illustrating the concept of 'CEO branding.' This move also highlights Zomato's adaptive marketing approach, countering Swiggy's Shark Tank sponsorship with a more engaging, entertainment-focused strategy. By doing so, Zomato reinforces its market positioning and resonates with its target audience. Key takeaways: 1. Personal branding can significantly enhance company brand equity. 2. Strategic partnerships and platform leverage can amplify brand visibility. 3. Adaptive marketing strategies can effectively counter competitors. 4. CEO branding plays a crucial role in shaping the company narrative. Zomato's innovative marketing efforts consistently impress, offering valuable lessons for marketing professionals and students alike." #Zomato #MarketingStrategy #PersonalBranding #CEOBranding #MBAmarketing.

First, the Poonam Pandey-style stunts. Then, Zomato’s ‘Chief of Staff’ buzz. And now, the YesMadam gimmick. It’s a recurring theme—brands chasing virality at the cost of authenticity. Why is this happening? Fleeting attention isn’t a strategy; it’s a distraction. Marketing isn’t about who shouts the loudest—it’s about who builds the strongest connection. In a world obsessed with trends, the real challenge (and opportunity) lies in staying true to your values while delivering campaigns that resonate and endure. Virality fades, but reputation is forever. Isn’t it time we focus less on noise and more on creating meaningful impact? #Marketing #Authenticity #BrandStrategy

The Art of #StrategicDiversion in #PR PR isn't always about tackling every negative news that appears,head-on—it’s often about steering the conversation in a way that works best for a brand. #Zomato’s recent moves are a brilliant case study in this. Amid discussions about restaurant verification and a mysterious listing on their platform, Zomato strategically shifted the narrative with a quirky announcement about their new Chief of Staff for Deepinder. From the playful tone to the clever timing, it was a masterclass in using humor and curiosity to redirect public chatter. This approach not only defused potential scrutiny but also ensured Zomato stayed top-of-mind for the right reasons. In PR, knowing when and how to employ diversion—without losing authenticity is important. Between managing crisis management and proactive storytelling,a well-timed pivot is the best strategy ! #CrisisManagement #PRStrategy

Monday blues are no longer just a universal feeling—they’re a marketing opportunity. From relatable memes to motivational posts, brands like Swiggy, Zomato, and Starbucks have tapped into the collective Monday struggle to engage audiences with humor and empathy. Follow the link in the comments to know more #Advertising #Marketing #MondayBlues

The Founder-Celebrity Paradox In today’s world, founders aren’t just building businesses—they’re building personal brands, often becoming celebrities in their own right. This visibility is a powerful marketing tool, drawing attention to their companies and humanizing their brands. Take a recent example with Zomato. When conversations emerged about suspicious restaurant listings in Chandigarh’s Nayagaon potentially linked to dr*g sales ( selling just one dish at high price suspiciously selling drugs ), Zomato’s PR team showcased remarkable agility. Instead of letting the issue escalate, they launched a trending discussion around their ₹20L Chief of Staff role. Deepinder Goyal’s social media influence and the company’s PR strategy shifted the narrative, turning a potential crisis into a conversation about opportunities at Zomato. But here’s the paradox: when things go wrong, this celebrity status often serves as a shield. Negative press about the company? The narrative shifts to the founder’s persona—their vision, struggles, or charisma—deflecting scrutiny from the business itself. Is this trend a savvy strategy or a slippery slope? As consumers, how do we separate the person from the product—and the story from the reality? What do you think—does this founder-celebrity dynamic help or hurt in the long run?

First Poonam Pandey, then Zomato’s Chief of Staff, then YesMadam’s absurd PR stunt—and let’s not forget the countless gimmicky campaigns like the Cadbury gender-swap ad or even Tinder’s “dating app gone rogue” narrative. How far are brands willing to stoop just to gain momentary validation from strangers on social media? Let’s be honest—this type of marketing might grab eyeballs, but it misses the soul. Somewhere along the way, I feel marketing has lost its purpose—creating genuine connections, offering real value, and building trust. Today, it feels more about shock value, baiting controversies, and trending for all the wrong reasons. Not sure about you, but I think it’s time we bring back substance over stunts. Zomato YesMadam #Marketing #Advertising #PR but definitely not a #CorporateMeme #zomato #yesmadam #meme

"I don't usually post much on LinkedIn, but after seeing this ad, I felt it was important to appreciate it and it has truly blown my mind!!! 😮 I just saw Zomato’s ad on Facebook, and I have to say, it’s spot on! The way they’ve captured how we’re all casually scrolling through our phones late at night, watching reels and getting lost in the digital world - it hit home. What’s brilliant about Zomato’s strategy is not just its creativity, but how they’ve understood customer behavior so well. Zomato isn’t just selling a service - they’re building a real connection with customers by relating to their everyday experiences. They’ve nailed it with their approach, making us feel seen, heard, and understood. This kind of personalisation and insight into customer habits is what sets great brands apart from the rest. Kudos 👏 👏 to the Zomato team for crafting an ad that isn’t just eye-catching, but truly memorable. It’s a perfect example of how to engage, entertain, and resonate with an audience in ways that go beyond the usual expectations. Deepinder Goyal was right when he mentioned on Kapil Sharma Show (Netflix)- his marketing team really took it seriously and delivered.(Maine kaha tha customer se relation banana hai, seriously le gaye sale 😂 😂 ) #MarketingStrategy #MarketingGenius #BrandInnovation #CustomerEngagement #Zomato #Advertising #CustomerInsight #AdvertisingExcellence