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Spring Impact

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It's "planning season" and, in the world of non-profits, metrics are crucial. But here’s the thing: not all metrics are created equal, and the distinction between meaningful metrics and “vanity” metrics could be the difference between real growth and just looking busy. Vanity metrics are seductive. They’re big numbers that (1) look great in a report and (2) are what funders might want to see. But they don’t necessarily mean you’re making a lasting impact. Instead, you should be tracking the metrics that are strong indicators for scalability - like cost-effectiveness, conversion and engagement rates, and impact rates. Meaningful metrics tell a story—one that’s essential for funders and boards to understand. If you’re looking to pursue impact, meaningful metrics are the only reliable GPS to guide those decisions. If you want to dig into actionable metrics for your organisation, check out our Critical Rates & Rough Costs Calculator tool: https://bit.ly/4fWiTP6 ________________________________ 👉 Follow Spring Impact for practical scale tips  🔄 Like, comment, or repost below 💌 Subscribe to #ScaleMail for a short weekly resource straight to your inbox: https://bit.ly/3WSHf5z

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