Stahl’s Post

𝗦𝗶𝗹𝗲𝗻𝗰𝗲 Perhaps the most famous automotive advertising campaigns of all time focused on a surprising element of a well-known luxury car brand. The headline of the much-circulated 1950s ad – didn’t focus on the car’s powerful eight-cylinder engine or its sleek exterior! It focused on what the car lacked... This is the headline: “At 60 miles an hour, the loudest noise in this new car comes from the electric clock.” - David Ogilvy The key selling point of this most luxurious of cars was silence. Let's dive into what's causing the noise inside a car, and how we can reduce it. Martin van den Berg (Stahl's Global Market Manager - Automotive Seat & Trim) wrote an interesting blog about it: https://okt.to/wFmnOp #automotivetrends #AutomotiveInnovation #automotive #coatings #coatingsindustry

𝗦𝗶𝗹𝗲𝗻𝗰𝗲 ... Perhaps the most famous automotive advertising campaigns of all time focused on a surprising element of a well-known luxury car brand. The headline focused on what the car lacked... “At 60 miles an hour, the loudest noise in this new car comes from the electric clock.” - David Ogilvy The key selling point of this most luxurious of cars was silence. Let's explore the sources of noise in a car and discover ways to minimize it... My colleague Martin van den Berg (Stahl's Global Market Manager - Automotive Seat & Trim) wrote an interesting blog about it: https://okt.to/BW8Fz2 #automotivetrends #AutomotiveInnovation #automotive #coatings #coatingsindustry

What Every Major Auto Emblem Means, from Acura to Volvo Here’s how some of most world’s most recognizable car brand logos came to be. https://lnkd.in/gcC6yW4F

HOW BLAND CAN BRANDS GET? Take cars, f'rinstance. And something simple: paint color. The nice folks at @iSeeCars have been tracking the color of all new models for a while. In the past 20 years, bland cars — black, white, gray, silver (aka gentrified gray) — have gone from 60% of all new cars to 80%. Yowza! White cars are #1, having nearly doubled from 16% to 28%. (I mean, they do get less hot in the summer, and commercial fleets like them.) I'm sure there's some chicken-&-egg between what car makers make and what buyers wanna buy. But this tastes like the blandification of logos we've seen in the past 10 years. (Fiat boldly decided to stop selling gray cars last year. "WE'RE ITALIAN! WE LIVE VIBRANTLY! CHE SORPRESA!" Bold choice to not sell the 3rd-most-popular color.) Some lessons: 🍊 It's hard to be different. 🍊 Category norms suck in everything nearby like a black hole. ~~~~~~~~~~~~~~~~~~~~~~~ Don't miss a post: sign up for the Irregular News at AppliedBrandScience com/signup Now taking select speaking & training projects for the winter.

I don’t get all the controversy on Jaguar. I think it’s okay. I don’t think it’s great. My only thought about it was how do car brands rebrand their logos while they have older models of their cars already on the streets with their old logos? Do I think the old logo had a certain edge to it sure. But that’s about it. I think the bigger focus should be on how the rebrand will look on the actual newer cars on the road with some of their older models with the old logo side by side to them. Food for thought? That was my thought when seeing this car on the road. “Hmm. What will become of this brand when the new ones are on the road with the rebrand next to the classics?” “How will it feel? Will it make sense for the future car models” What do you think? #rebrand #brandidentitydesign

This Car Brand Once created a talking newspaper advertisement And this is something innovative! Back in 2010, people used to read newspaper a lot, unlike today.. Volkswagen saw this, and decided to do something innovative that can grab people's attention.. As they were launching their new model name Vento - they came up with an idea and designed a photosensitive device and asked local newspaper distributors to attach the same with newspaper.. So, whenever a person open that particular page, they were able to hear the Volkswagen Vento car Advertisement.. People were surprised to see such innovation and everyone on the internet starting talking about that.. This way, Volkswagen smartly gained people's attention on their new car model.. Quite Genius.. Isn't it ? And yeah..Have you saw that newspaper advertisement ? PS: If you want to have look at the advertisement you can watch the video below.. #marketing #advertisement #car

I often engage in discussions about the intricacies of the ordering process. I’ve been asked several questions recently that show the thoughtful consideration my clients give to configuring their Porsches: “Should I get the Front Axle Lift on my C4S?” It’s a non-negotiable for some as it prevents multiple trips to the Parts Department to get yet another front lip again (LOL). Others may not prioritize it as much, especially if their driving environment is flat and future resell value is not as important. “I’m torn on the full leather interior. Will it truly enhance my experience?” The choice between a full leather interior and performance-oriented options like a Subsecond Clock or Sport Tailpipes in Titanium strictly comes down to personal priorities. Clients who value the luxury of full leather may find it essential, while clients who prioritize performance might allocate their budget differently. “How big is Paint to Sample (PTS) for my GT3RS in diversifying my car portfolio?” It is historically known that PTS GT cars sell at a higher resell value. While mileage, condition, service history, and spec options contribute to the resale value of a GT car, the color is typically important consideration, especially for collectors looking for a unique addition to their stable. Each of these questions demonstrate the detailed nature of the Porsche ordering experience. While there’s not one specific right answer, the key is in understanding how each feature on the configurator aligns with individual preferences. In essence, the Porsche ordering process isn’t just about ticking boxes on the configurator. It’s about creating a vehicle that aligns with your lifestyle and aspirations. Each decision, whether it’s about practicality, performance, or personalization, contributes to a Porsche that is completely tailored to you. As your Brand Ambassador, I’m here to guide you through these decisions, ensuring your Porsche embodies your vision and exceeds your expectations every time you get behind the wheel. DM me directly for a personal consultation. #Porsche #LuxuryCars #Business #AutomotiveIndustry #Sales #CustomerExperience #Professional #Innovation #LuxuryLifestyle #WealthManagement #Networking #WomeninSales

🚗 What's in a Badge? Understanding Car Tail Badges Ever noticed the symbols or letters on the back of cars? Those tail badges aren’t just decorative—they reveal important details like the car’s brand, model, trim level, or special features. From performance upgrades to eco-friendly designs, tail badges tell a story about the vehicle's identity. Follow us for more automotive insights and tips! 📞 Call 770-676-9200 | 🌐 academyofdui.com #CarTips #AutomotiveInsights #AcademyOfDUI

Don't really care for the paint job but we'll see what happens :) JAGUAR has been promising a resurgence of the brand for decades, under different ownership. Until now Tata Motors, has been unable to successfully resurrect the iconic brand. Ford Motor Company was a disaster, as part of its Premier Auto Group (PAG). Going all-in on ultraluxury, bespoke BEV is very risky. Jaguar dealers are not happy and the competition is extensive within a tiny segment of the industry. A real, ultraluxury experience is required, along with near-perfect execution and patience.  Aston Martin Lagonda Ltd, Bentley Motors, Mercedes-Maybach Luxury, Rolls-Royce Motor Cars "The reinvention of the brand — all new Jaguars will be at least twice the price of those on sale now, all will look completely different from anything in Jag’s past and from other brands’ vehicles, and all are intended to be second or third cars for upscale families with stables of vehicles — begins with the Art Week debut. The concept car will be on display in Miami until Dec. 8." We do honestly wish them well....lets see what they have to offer on December 8th :) PLEASE NOTE: We are currently soliciting for OEM, DEALER GROUP, SUPPLIER, SaaS contracts/other projects. Feel free to reach out to me directly. 416.993.9356 colin@omniautosolutions.com #automotive #automotiveindustry #innovation #brand #technology #leadership #retail #oem #dealership #ev #hybrid #electricvehicle

HOW BLAND CAN BRANDS GET? Take cars, f'rinstance. And something simple: paint color. The nice folks at iSeeCars have been tracking the color of all new models for a while. In the past 20 years, bland cars — black, white, gray, silver (aka gentrified gray) — have gone from 60% of all new cars to 80%. Yowza! White cars are #1, having nearly doubled from 16% to 28%. (I mean, they do get less hot in the summer, and commercial fleets like them.) I'm sure there's some chicken-&-egg between what car makers make and what buyers wanna buy. But this tastes like the blandification of logos we've seen in the past 10 years. (Fiat boldly decided to stop selling gray cars last year. "WE'RE ITALIAN! WE LIVE VIBRANTLY! CHE SORPRESA!" Bold choice to not sell the 3rd-most-popular color.) Some lessons: 🍊 It's hard to be different. 🍊 Category norms suck in everything nearby like a black hole. ~~~~~~~~~~~~~~~~~~~~~~~ Don't miss a post: sign up for the Irregular News at AppliedBrandScience com/signup Now taking select speaking & training projects for the winter.