Stanley T K Wong’s Post

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Managing Director, Banc & Company Limited

This article may be worth re-reading in light of what is going on with the ongoing talks about selling Anglo American and also how De beers may not fit its new owner’s core businesses. I do not claim to be the first person to say that De beers should not be in luxury or LGD retail. They should sell off their retail brands and focus on b to b. There are enough luxury jewellery retailers and also LGD retailers that are doing a great job. I consider Forevermark and De beers Jeweller to be quite bland compared to what is in the LVMH or Richmont portfolios and Graff and Harry Winston. They are not branding nor financial successes. Lightbox was a sophisticated form of market manipulation and it failed. Nothing to write home about. Time to shed these baggage whether De beers itself is sold on not. A miner in luxury retail space and fast moving consumer goods is a bull in a china shop. Al Cook is a geologist. He may well be a great mining CEO but giving kudos to De beers branding and retail expertise in my humble opinion is a stretch. I am aware that many in the trade holds De beers on a pedestal. Reviving the Diamond is Forever campaign recently was given high marks by sentimental natural pundits but failed to appeal to younger consumers. I am told it was all done in-house. That was the first mistake.

Could De Beers be Offered for Sale?

Could De Beers be Offered for Sale?

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