I quote : Do you feel bourse members are worried about what’s happening with De Beers? No. One more thing I want to tell you about synthetic diamonds. I saw what’s happening with synthetic diamonds is exactly what I [predicted] five years ago: The price is going to come down. In my opinion, in two years nobody [will] want to touch synthetic diamonds, because the price now is around $120 per carat. And when the price is going to be like $50, nobody is going to buy it, because I don’t think anyone wants to get a present that’s worth [as much as] a bubble gum. The price on the market is very, very cheap, but the customer pays very [high prices]. They don’t know [this] yet. So, in my opinion, we need to [carry out] advertising to show the world the price of synthetics is so cheap, [that] it’s $100 per carat and it’s going to be less and less. And [in] the next two years it’s going to be maybe $20. It’s going to be Swarovski. What will the bourse do to promote that? I am going to do the best we can do to help the industry to kill this business, because I think it’s fake. This is very encouraging. LGD is fake and he wants to kill it ! When will this antagonism end ?
Christine Sadler
9mo
Aren't Swarovski one of the most profitable jewellery brands in the world? And he wants to make LGD like Swarovski? Whose side is he on? 🤣
Manager at Good Ole Tom's
9moAntagonism is not the answer, one company sells jewelry with natural, and then includes a travel companion piece with LGD, I find that quite a well thought out and creative approach.