Starrs Reach Vineyard’s Post

The key takeaway from yesterday's quarterly Craft Wine Association's Advocacy Group meeting: How easy does your winery make it for the media to write about you? Our speaker, Carl Giavanti, a winery publicist, provided valuable insights into achieving media success for wineries. My takeaways included: ▪️ Having a dedicated trade and media page on your website. ▪️ Providing a compelling story about your brand, along with background information and owner bios. ▪️ Ensuring contact details for a publicity manager are available on your website, and that this person is responsive to emails. ▪️ Building trust through consistent responsiveness and maintaining a public presence. This raises the question for all producers: Are you making it easy for your winery to be featured in the media? Do you have bottle shots, background information, trade information, and a person in charge of publicity? During the meeting, following Carl's insightful talk, Sean O'Leary, Irish Liquor Lawyer, provided an update on the Chevron Deference and Total Wines Case. Advocacy Group Chair, Steven Harrison, also shared updates on the continued support and distribution of the National Direct Shipping Bill of Rights. The CWA's next Advocacy meeting will be held in October. Please be on the lookout for the RSVP link. If you would like to join the CWA, or you are curious about what legislation we are tracking, please visit the website -

We've got four powerful date-based automated emails you'll want to consider setting up for your winery. 1. When they subscribed 2. When they last purchased wine (and get them to purchase again) 3. When they joined your wine club 4. Their personal anniversaries and celebrations Learn how to implement these and the benefits for your winery by watching or reading this week's content here: https://lnkd.in/gtnyirrg :: :: #emailmarketingforwineries #sellmorewineonline #anniversary #anniversaryemails #datebasedemails #datetriggeredemails #emailautomation

The future of wine festival customer experience is here. It doesn't matter whether you are a winery, operator, influencer, or attendee. The ability to create engaging digital experiences that support and enhance the modern wine festival experience is critical for younger, more digitally-savvy, modern wine consumers. #winefestival #winesales #winemarketing

What percentage of California wine production is Sonoma County responsible for? Discover the impressive impact of Sonoma County on California's wine industry and so much more. Dive into our North America study guide now! #WineRegionWednesday https://bit.ly/3zOavBa

🍇✨ Calling All Aspiring Young Winemakers! ✨🍷 Are you or someone you know pioneering the future of winemaking? 🌟 We're thrilled to announce the Winemag FedEx Next Generation Awards, aimed at spotlighting and supporting the trailblazers of the vine. We're sponsoring 5 deserving entries to elevate your craft to new heights. 🚀 Here's how to get involved: 1. Tag a Talented Winemaker: Know an incredible young winemaker crafting unforgettable flavors? Tag them below! 🏷️ Whether it’s you or someone whose work you admire, we want to see! 2. Spread the Word: Share this post in your stories, feed, or wherever you can! The more visibility, the better the chances. Let's get those tags rolling in! 3. Gather Support: The 10 young winemakers with the most votes will move on to the next round, where everyone will have a chance to vote for their top 5 favorites. 🗳️ This is more than a competition; it's a platform to showcase your passion, innovation, and dedication to the winemaking craft. 🍾 Plus, it’s a fantastic way to connect with fellow enthusiasts and gain recognition in the winemaking community. 🎉 How to Enter: - Tag your favorite young winemaker in the comments. - Use the hashtag #NextGenWineAwards. - Follow us for updates on the competition and voting! Let’s toast to the next generation of winemakers shaping the future of wine. Your journey starts here! 🥂 #WinemagFedExAwards #YoungWinemakers #WineCompetition #WinemakingFuture #InnovateWine #WineCommunity

Contemplating what patience while ambling through vineyards 🌸 Patience is a virtue, especially in the meticulous craft of winemaking.  Like a fine wine, success in any endeavor requires time, dedication, and an appreciation for gradual progress. Winemakers understand that the best results come from allowing grapes to mature naturally, harvesting them at the perfect moment, and then letting the wine age gracefully in barrels. This process can take years, but the outcome—a bottle of exquisite wine—is worth the wait. Similarly, in our professional lives, we must recognize that true achievement often requires sustained effort and a willingness to wait for the right opportunities to ripen. Cultivating patience can lead to better decision-making, enhanced problem-solving skills, and more fulfilling outcomes. Just as winemakers trust in the process, so should we trust that our hard work and patience will yield the best results over time. Let’s embrace patience, savor the journey, and toast to the successes that come from waiting. Cheers! ✨ #PatienceIsAVirtue #ProfessionalGrowth #TrustTheProcess #8bridges #CareerDevelopment #LeadershipLessons

🎉 Is Your Wine Club Ready for 2025? 🍷 As the year winds down, it’s the perfect time to reflect on 2024 and plan for a stronger, more profitable wine club in the year ahead. Wine clubs can contribute up to 60% of a winery’s revenue, but only if optimized for growth, retention, and engagement. That’s why we created the End-of-Year Wine Club Checklist—a practical guide to help wineries: ✅ Reflect on 2024 performance and uncover growth opportunities ✅ Set clear goals to boost revenue and retention ✅ Plan engaging content that keeps members excited Whether you’re looking to streamline operations, improve member experiences, or just hit the ground running in 2025, this checklist has you covered. 👉 https://lnkd.in/g4YCRBjR #WineClubs #WineryGrowth #DTCWine #WineIndustry

Check out this interview with Ann Reynolds of the Wine Compliance Alliance.

JCS Marketing CEO Jason Scott discusses a recent Grape & Wine Magazine article on the multiple factors that affect berry color and firmness in red table grapes. Link to the full story written by Associate Editor Cecilia Parsons in the May edition of Grape & Wine Magazine in the comments. #GrapeandWineMagazine #JCSMarketing #grapes #tablegrapes

“Making wine is the easy part” is a phrase that’s not entirely true, but it is certainly more challenging to bring a wine to market and sell it. The traditional path to making your own wine often takes over a decade—starting from a cellar hand, then assistant winemaker, to head winemaker, and finally going alone. It’s a long process that I imagine can knock out the creativity and enthusiasm of young talent. When I see someone like Dayton Charles, there’s no reason why he shouldn’t dive in right away. He’s got more exciting ideas than I’ve ever had. So, we’re giving him the chance to do just that—setting him loose in Livermore, California to craft a Cabernet Franc. After a few years, Not Yet Named has secured the licenses needed to import and sell alcohol in the UK, a sales platform, accounting software, established connections with top-class wineries, and developed the appetite (and ability) to take some risks. Hopefully, we've also gained a few loyal customers who also enjoy what we do 😉. These are all the background essentials for making your own wine, but they’re also the things that make it tough for someone to start out. I’d love to share these resources with the next generation of talented winemakers who have the passion and potential to create something truly special. Dayton will be making a Livermore Cabernet Franc (with a bit of guidance from Not Yet Named customers, of course—that’s how we do things). Get your hands on a bottle for £40 via our website and follow Dayton’s journey in California. Plus, you'll get the chance to vote on key decisions for this unique Livermore Cab Franc. Expect 3-4 votes in this special edition, combining Dayton’s flair and your democratic decision-making. https://lnkd.in/dfArbAf2