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Logo is not your brand’s identity. (its just one piece of the puzzle) Brand Identity is how your brand looks and feels. Both visually and emotionally. Sure, your logo is a big deal, but it’s not the whole story. Key elements of brand identity: → Fonts that match your brand’s personality → Messaging that speaks your audience’s language → Colors that make people feel something → Consistency everywhere, so people know it’s you Then tie all these together by a brand guidelines sheet. This creates an experience that people can't forget. That's where your brand's identity start taking shape.  (most brands stop here) This is where marketing and content strategy swoops in. But that’s a whole other story. P.S. What's your take on this?

Building a strong brand identity isn’t optional—it's essential. Why? Because people remember brands they connect with. Focus on these three key elements: ✓ Consistency: Keep your brand style and tone consistent. ✓ Visuals: Use colors and fonts that reflect you. ✓ Message: Communicate a clear, unique value proposition. Your brand identity should speak for itself. It’s not just about recognition—it's about trust. How do you define your brand identity? PS: A handmade crochet lilly :)

I know, you can make the logo by using a logo maker also. But ask yourself - Does it make an impact on your audience? What about 100 other logos that will be similar to yours? Do you want to match your clothes with some stranger at the party? No, right? Then why do you compromise your brand’s identity? Why do you want your logo to match the other brand’s owner? 👉 Think about it and start investing in your brand visually. 📌 If you are a Founder/Coaches or a busy CEO and struggling with your brand identity then I am the right choice for your brand! BONUS in comment section.🧵 Just DM me "Design" to level up your brand identity.🎨

Brand story is a critical part of brand guidelines, just as important as logo, colors, fonts, etc. The story can be repurposed in different forms of marketing, from short videos to the About Us page on your website. Here are some questions to ask when thinking about your brand story: Who are the heroes in your story? Start with your customers, and make the brand a part of their team by sharing similar goals or aspirations. What was or is the obstacle/antagonist your brand is trying to overcome? Explaining the obstacles humanizes your brand and raises the stakes in your story. How can you make it personal? Think about how your team, your customers, and your founder are all part of the story. What are the specific detours or forks in the road? Find the unique events that shaped the journey. What does your brand sound like? What is the tempo of the brand? These inform the style you use to tell the story, and can guide consistency in your assets. What emotions do you want to invoke? Use emotion to make your brand more memorable. How does the story evolve? Keep updating the story as new challenges come up and the brand adapts.

You know you need to make some changes to your brand, but don’t know where to start. Someone suggested a brand refresh, someone else mentioned you need to rebrand. But what do these terms actually mean and what do they involve? It boils down to these 3 things: APPEARANCE Brand Refresh - making tweaks and improvements to an existing brand. Rebrand – Reimagining your brand identity to move away from your previous image. ------ VALUES Brand Refresh - changing only the visual assets of your business, leaving the foundation intact. Rebrand- a comprehensive refurbish of your brand, retelling your story, relating to customer types, expressing your values and reconfiguring your logos and typography. ------ REASON Brand Refresh - when you want modernise and evolve your logo and marketing assets. Great for breathing new life into your business and creating a new sense of enthusiasm and relevance. Rebrand – when your grow and things change. Over time your company grows, competitors enter the market and things change. In business this is normal and you need to adapt and reposition your company. It is a great opportunity to reshape your business’s reputation. ------ We love helping businesses grow and succeed! If you’d discover how we can help you brand, please DM our commercial manager Ben Dawson to find out how we can work together. #creativeagency #businessgrowth #discoverpossible

One of the common insights I share with clients when doing a brand audit for their company is the following - your logo is NOT your brand. So often clients sit down and share that they need to jump into creating their print ad and website (which our team loves to do!) and they have no need for branding as they already have a logo. Do you have a unique story to tell about your brand? Do you have a consistent visual which is expressed at every touch point your brand comes across with? Do you know who you are trying to tell your brand story to? It's great that you have a logo, but that logo is not your brand. This is when the real work begins.

𝗪𝗵𝗮𝘁 𝘀𝗵𝗼𝘂𝗹𝗱 𝗮 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿 𝘄𝗵𝗲𝗻 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗶𝗻𝗴 𝗮 𝗻𝗲𝘄 𝗹𝗼𝗴𝗼? 𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝘀𝗼𝗺𝗲 𝗸𝗲𝘆 𝗮𝘀𝗽𝗲𝗰𝘁𝘀 𝗜 𝗳𝗼𝗰𝘂𝘀 𝗼𝗻 𝘄𝗵𝗲𝗻 𝗱𝗲𝘀𝗶𝗴𝗻𝗶𝗻𝗴 𝗮 𝗯𝗿𝗮𝗻𝗱 𝗼𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗹𝗼𝗴𝗼. A logo is just the tip of the iceberg when it comes to brand identity. True brand identity goes much deeper, encompassing all aspects a customer or employee encounter. It starts with the mission, values, and ethos of a business, which should be consistently reflected across every aspect throughout the business—from tone of voice to visual assets, throughout marketing and sales documents, recruitment to internal communications. Consistency across these touchpoints builds respect, trust, and professionalism for the brand. Brand Identity is ultimately what others think of a Business – Not what a Business thinks of itself. If you don’t live your identity both inside and out the inconsistency will show through. 

Brand Design - Step 1 Creative Briefing Using a set of creative briefing questions we will discover your brand message and values that will be communicated with your brand identity.

In our space, the quickest way to lose a client is by misunderstanding their brand. From logo placement to color schemes you need to ensure every single detail is specifically designed to embody your client’s brand. If we’re working with a brand known for its vibrant blue and minimalist aesthetic, we make sure our proposals reflect that — from the font used in mock-ups to the packaging design. It creates psychological and visual connections for the client — they can, quite literally, see their brand in the product. It feels like it’s already theirs. This strategic alignment shows that you’re not pitching a product; you’re presenting a tailored solution that speaks directly to their brand identity.

Building a Brand Identity That Sticks Brand identity isn’t just about logos and colors. It’s about how you make people feel and what they remember. If you want to build a brand that resonates, focus on these five pillars: 1. Define your mission – why do you exist? 2. Identify core values – what do you stand for? 3. Create a distinct voice – how do you want to come across? 4. Design visuals that represent your values. 5. Stay consistent in every touchpoint, from website to customer service. The goal is to create an experience, not just a product.