The Start & Scale Podcast’s Post

👀The one trend we're watching ahead of CreatorFest? Podcast advertising!🎙 Our CEO Edward Fuller sat down with Gordon Glenister to chat about one of the biggest emerging opportunities in Influencer marketing... Some key takeaways: ✅ 63% trust Podcast hosts more than influencers on any other medium ✅ YouTube is the biggest platform for Podcast consumption ✅ Podcasts are brilliant for targeting niche communities - story-led verticals like True Crime work great for advertising ✅ The deeper relationships listeners feel with hosts are driven by the long form content, intimate listening environment, and consumption objectives like information, entertainment, or education ✅ Mid-roll ads with a blend of host-read and produced are the recommended ad format 🎧 Check out the full episode here: https://lnkd.in/gPfgxbGX #CreatorFest #InfluencerMarketin #CreatorEconomy #PodcastAdvertising

Unlock the Power of Podcast Influencer Collaborations: 4 Expert Tips 🎙 Create a special episode plugging in the product: Give influencers the freedom to gently plug it in & talk it up. 🔌 Product placements & Sponsored segments: like commercial breaks.🎬 Create exclusive content & give a promo code : Reward the listeners with a discount or special offer.🛍 Have a company representative as guest: Arrange for an interview to build authority & promote your product. 💁 For the best influencer strategies, talk to us. 🙋 DM Us #BrandLoom #Podcasts #PodcastStrategy #InfluencerMarketing #InfluencerMarketingAgency #InfluencerMarketingTips #InfluencerMarketingStrategy

Dive into the evolving world of TikTok marketing with our podcast highlight! 🎥 Andrew shares a compelling case study from Ladder, an exercise group app that skyrocketed its growth exclusively through TikTok. Discover how refining ad strategies to a problem/solution format has become crucial in today's digital landscape. Learn from Ladder's approach, which involved assembling a robust team of influencers covering various aspects of the exercise domain to engage users effectively. Tune in: https://lnkd.in/gBxDXXHt #tiktok #tiktokmarketing #optidge #podcast #tunein #marketingtips

Is your influencer outreach a walking red flag? 🚩 Check out the latest Ready Set Click podcast episode - Creator Confessions: The Biggest Brand Blunders According to Influencers. In this episode, we break down insights from over 34,000 creators' survey responses on the biggest mistakes brands make when working with influencers. Here’s what we uncovered are some of the top frustrations from creators: 🛑 Bad outreach 💬 Weak communication 🚫 Overly controlling the narrative ... And much more! Whether you’re a brand or a creator, this episode is packed with must-know insights to help you sidestep these pitfalls and build successful collaborations—just in time for the holiday season! 🎉 Tune in to hear what influencers wish brands knew: YouTube: https://ow.ly/qEBZ50TW3uN Spotify: https://ow.ly/i65X50TW3uO Apple: https://ow.ly/voOS50TW3uM #podcast #influencermarketing #creatoreconomy

Unlock the Power of Podcast Influencer Collaborations: 4 Expert Tips 🎙 Create a special episode plugging in the product: Give influencers the freedom to gently plug it in & talk it up. 🔌 Product placements & Sponsored segments: like commercial breaks.🎬 Create exclusive content & give a promo code : Reward the listeners with a discount or special offer.🛍 Have a company representative as guest: Arrange for an interview to build authority & promote your product. 💁 For the best influencer strategies, talk to us. 🙋 DM Us #BrandLoom #Podcasts #PodcastStrategy #InfluencerMarketing #InfluencerMarketingAgency #InfluencerMarketingTips #InfluencerMarketingStrategy

Influencer Marketing Managers, you're probably sleeping on the most trusted breed of creators. 👀 While Podcast advertising is slowly entering the mainstream conversation, this medium remains largely untapped but holds massive potential!🎙 From more trustworthy creators to greater ad receptiveness; we're breaking down 6 key reasons Podcasts are the greatest untapped influencer marketing opportunity! 📈 Are podcasts a part of your marketing mix? #CreatorEconomy #InfluencerMarketing #PodcastAds

This was a hilarious and informative conversation on influencer marketing and why it works for brands. Listen to the full episode--->> https://lnkd.in/emWAzy3y

What’s spookier than Halloween? Missing out on the power of Influencer & Podcast marketing to boost your brand’s reach and revenue! Forget ghost stories – The real horror is ghosting your potential customers by leaving Influencer & Podcast marketing out of your brand strategy. The right partnerships can boost your brand’s reach, increase revenue, and turn “likes” into loyal customers. So, don’t leave your audience hanging – connect authentically and let your brand be the talk of the (haunted) town. Learn More: https://lnkd.in/gGJBxQAx #HappyHalloween #Halloween #InfluencerMarketing #PodcastMarketing #CreatorMarketing #DigitalMarketing #InfluencerStrategy #PodcastGrowth #BrandGrowth #SocialMediaMarketing #ContentCreation #MarketingStrategy #BrandAwareness #ContentMarketing #RevenueGrowth #DigitalStrategy #MarketingTrends #BusinessGrowth #GenZMarketing #MillennialMarketing #WestEndMedia

In the latest episode of the Creator Economy Live Podcast, Keith Bendes and Brendan Gahan chat with Danielle Ito, the influencer marketing lead at Notion. With experience across brands like Taco Bell and Madison Reed, Danielle shares her insights on creator partnerships and the integration of affiliate marketing into influencer strategies. 🎧 You’ll also hear about: 🔥 Influencer marketing on LinkedIn 🚨 The FTC’s crackdown on fake followers 📈 TikTok’s unstoppable rise in video marketing ⭐ The top creators and brands of the week Don’t miss out—tune in for the latest trends and insights shaping the future of the creator economy! Episode 40 of the Creator Eocnomy Live Podcast available on ALL streaming platforms! #CEL25 #CreatorEconomy #InfluencerMarketing #Podcast

📣 Attention business-owners: Spray-and-pray tactics are out, and customised social media strategies are in!  Gone are the days where throwing content at the wall hoping that it sticks was a viable marketing strategy. Now, you need a strategy that’s tailored to your business and showcases your point of difference to the right audience. But what platforms should you be on? What content performs best? Should you be enlisting the help of influencers? How do you know your content is performing? What metrics are the most important? To answer all your questions, we invited social media expert and founder of Matter, a digital marketing agency, Lisa East on the Boxers and Briefs podcast. Join us, as Lisa reveals how to maximise social media for business success. Watch or listen to the full episode on Spotify 👉 https://shorturl.at/qyc3i Apple podcasts 👉 https://shorturl.at/BYUYM and YouTube 👉https://shorturl.at/b8Ttr #socialmediamarketing #socialmediastrategy #businesspodcast