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Unlocking Marketing Excellence with AI in 2024 | Discover how #generativeAI is not just enhancing but transforming marketing strategies across four key dimensions: ✅ Customization: AI enables brands to create deeply personalized experiences that resonate with individual customer preferences. Example: Carvana leveraged AI to generate 1.3 million unique "joyride" videos tailored to each customer’s specific car details and purchase context, significantly enhancing customer engagement. ✅ Creativity: AI aids in producing original and innovative content that stands out. Example: In a recent study, AI demonstrated its creative prowess by outperforming elite university students in generating novel product ideas, showcasing its capability to fuel creative marketing strategies. ✅ Connectivity: AI facilitates better connections with audiences by breaking language barriers and enhancing communication. Example: Spotify's AI-driven voice translation maintains the original voice while translating content, making popular podcasts accessible to a global audience without losing the personal touch. ✅ Cost Efficiency: AI streamlines processes, reducing the time and resources required for various marketing tasks. Example: A field experiment with Boston Consulting Group consultants showed that AI collaboration enabled them to complete tasks 25.1% faster, demonstrating AI’s impact in boosting operational efficiency. Leverage these AI-driven advancements to not only keep pace but lead in the competitive marketing landscape. Dive deeper into how Start Smart can help at www.start-smart.io. Join our AI journey on LinkedIn: #AIinMarketing #DigitalTransformation #InnovativeMarketing #StartSmart

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