Startup Canada’s Post

The Rise and Stumble of a Unicorn: What Mamaearth’s Journey Teaches Us 🦄 Mamaearth’s recent valuation drop from unicorn status isn’t shocking, but it offers vital lessons for startups and D2C brands alike: 1. Stagnant innovation: First-mover advantage fades unless fueled by continuous reinvention. 2. Dependence on outsourcing: Relying on third-party manufacturing complicates scaling and quality control. 3. Ad spend overload: Allocating 40% of revenue to ads grabs attention but doesn’t guarantee lasting brand loyalty. 4. No IP moat: Without patents, competition replicates fast and innovates even faster. We learn that sustainable growth comes from balancing innovation, customer trust, and operational control. Growing fast is tempting, but growing smart ensures survival. Do you think Mamaearth can stage a comeback? What’s your biggest takeaway from their story? Let’s dive in! #StartupInsights #D2CBrands #BusinessGrowth #Innovation #Sustainability #SmartScaling

Sigma's innovative partnership model: Your key to overcoming budget limitations and driving forward with your startup's ambitions. Experience tailored solutions designed to propel growth without the burden of upfront costs. Let's embark on a journey of innovation together! #InnovationPartnership #StartupSupport Read here about Sigma's partnership model:  https://lnkd.in/gXkVkCfV

How can you leverage an MVP?

Discover the best practices on how to prepare for 2D #barcodes. Joins Amber Walls of GS1 US, Startup CPG and Agri-Mark, Inc. today at 1pm ET for the webinar, “About The 2D Barcode Movement: What You Need to Know for 2027.” https://bit.ly/3BKNX5i

Ever pondered what propels startups from inception to industry disruptors? In our new episode, we're thrilled to host Jake Stein, CEO of Common Paper Jake breaks down the journey of transforming the mundane contract management task into a streamlined, digital-first experience. What's Inside: 🔍 Jake's vision of contracts as digital interfaces and the birth of Common Paper 🛠️ The pivotal shift to Product-Led Growth (PLG) and its impact 🤝 Strategies for early customer engagement and scaling in the SaaS ecosystem 👉 Ready to redefine your start-up's growth experience? Tune in now! https://lnkd.in/gtxPhdJD Let's engage: How is digital transformation shaping your industry's standards? #DigitalContracts #StartupJourney #PLG #SaaSInnovation #CommonPaper

Another eye-opening expert office hour in the books with the insightful Collin Wallace! Collin is a partner at Lobby Capital and the former Managing Director for Techstars Silicon Valley, where he launched the first two Techstars accelerator programs in the Bay Area. Before becoming an investor, he was a serial entrepreneur in the Food & Beverage industry. His first company, FanGo, was acquired by Grubhub in 2011, where he served as Head of Innovation. In 2019, Collin co-founded ZeroStorefront (YC W19), a data analytics platform for restaurants, which was acquired by Thanx in 2022. With such an impressive track record, Collin shared the invaluable lessons and insights he has gained, including how to find Product Market Fit. Key messages to take away for any founder:  ✅It’s all about knowledge arbitrage ✅Ensure Product Channel Fit, not just PMF  ✅If it didn't work before, focus on what is different now  ✅Cut assumptions into a binary tree & truncate from there ✅Focus on Fidelity vs Quantity  #entrepreneurship #founder #productmarketfit #businessdevelopment #earlystage #galvanizer #2024cohort

Don't worry if you're unsure when to scale your business. It happens to all of us. I found success by timing my moves right and leveraging flexible models. 🌟 Scale Smart: Time It Right! #BusinessGrowth #EntrepreneurLife #StartupIdeas #InnovateToday #BizInspiration #FutureOfBusiness #CreativeStartup #LaunchYourDream #NextBigThing #IdeaToReality #StartupJourney #DisruptTheNorm #ThinkBig #StartupMindset #InnovationNation #FreshIdeas #rightwinmedias

Don't worry if you're unsure when to scale your business. It happens to all of us. I found success by timing my moves right and leveraging flexible models. 🌟 Scale Smart: Time It Right! #BusinessGrowth #EntrepreneurLife #StartupIdeas #InnovateToday #BizInspiration #FutureOfBusiness #CreativeStartup #LaunchYourDream #NextBigThing #IdeaToReality #StartupJourney #DisruptTheNorm #ThinkBig #StartupMindset #InnovationNation #FreshIdeas #rightwinmedias

Discover the best practices on how to prepare for 2D #barcodes. Joins Amber Walls of GS1 US, Startup CPG and Agri-Mark, Inc. on 10/17 for the webinar, “About The 2D Barcode Movement: What You Need to Know for 2027.” https://bit.ly/3BKNX5i #TeamGS1US

Discover the best practices on how to prepare for 2D #barcodes. Joins Amber Walls of GS1 US, Startup CPG and Agri-Mark, Inc. on 10/17 for the webinar, “About The 2D Barcode Movement: What You Need to Know for 2027.” https://bit.ly/3BKNX5i #TeamGS1US