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In last week's #DectechPoll, we asked whether you would pay £20 to access Government information about yourself. But how many people said yes in our own #Research when we investigated people's willingness-to-pay for various different outcomes ? It turns out, only 38% of individuals we asked said they would pay £20 to see this information, with more people willing to pay to have their Christmas shopping done for them. This may seem surprisingly low, given that distrust in the Government and online privacy are growing concerns in an age of new #Technology. It also seems that demographics play an interesting role, with Scottish residents more willing to pay to see their Government data. ➡️ Read the full #DectechBuzz here:

The Ofcom Online Nation 2024 report is full of insights into how UK adults spend their time online. Here are some of my key takeaways: 1. Digital engagement hits a record high UK adults now spend on average 4 hours 20 minutes online daily, up 17% from last year. Nearly half of this time is spent on platforms owned by Meta (Facebook, Instagram) and Alphabet (Google, YouTube). 2. E-commerce continues to expand Online shopping accounts for 26.3% of retail sales, with consumers demanding mobile-first, seamless browsing, fast delivery, and personalised experiences. 3. Generative AI enters the mainstream AI tools are automating content creation and customer service, enabling hyper-personalised, scalable, and interactive experiences. 4. Gaming becomes a social hub 70% of gamers participate in online communities, making gaming platforms prime spaces for brands to authentically connect with highly engaged audiences. 5. Digital health and wellness grows 40% of adults use fitness apps, mental health platforms, or telemedicine, reflecting the growing focus on digital wellness. 6. Trust and safety are non-negotiable Consumers expect privacy and security, making transparency vital for building loyalty and trust. 7. The decline of traditional media Younger audiences continue moving away from TV and radio, favouring on-demand and streaming services. Channels like TikTok, Reddit (+47%), and Discord, which encourage user-generated content, are driving significant growth What this means for 2025 and beyond: 1. Prioritise video content Short-form on TikTok and long-form on YouTube should be key to reach and engagement, supported by brand and performance campaigns on social platforms. 2. Strengthen e-commerce with omnichannel Offer mobile-first shopping experiences and conversational commerce, integrated with physical retail for a seamless, unified customer journey. 3. Explore gaming and health channels In-game and health app advertising, combined with authentic partnerships, allow for meaningful engagement with specific, growing audience segments. 4. Build trust through transparency Focus on privacy, security, and clear communication to build consumer confidence and loyalty. 5. Experiment with AI and optimise for LLMs Use generative AI to scale personalisation and content creation, and optimise for Language Model Optimisation (LMO) to remain visible in AI-driven search environments. 6. Get the fundamentals right Unified consumer data, effective measurement, automation, and reliable quality control remain the backbone of scalable marketing. The opportunity is to grow relevance, build trust, and drive deeper engagement with an audience that’s increasingly digital. #DigitalMarketing #Ecommerce #AI #MarketingStrategy #Ofcom

Bad actors use AI to cause divide in the United States 1. Bad actors are posting AI generated content on social media to create controversy over domestic issues and criticizing the current administration. 2. Divisive areas that posted about are drug use, immigration policies and racial tensions to name a few. This type of social engineering is directed towards certain political parties using information gathered from key voting demographics. 3. Experts say that the chances of swaying people with this approach is low right now. In the future with more experimentation this practice could become more effective. #LetsBeCarefulOutThere #flcc270 https://lnkd.in/gQrucneu

Online time is up, with #GenZ and #millennials leading the way. While users see benefits, data privacy concerns grow. #Tech providers can build trust by offering control and transparency. Explore Deloitte's 2024 Connected Consumer Survey. https://lnkd.in/g2zggeMk

Discover the Potential of K-Nearest Neighbor (KNN) Analysis for Personalizing Financial Services and Targeting the Right Audience Our latest blog by Kunal Kaul delves into the K-Nearest Neighbor (KNN) machine learning model and its practical applications in a business setting. We use the example of a financial advisory firm to illustrate how companies like PhonePe and Paytm can leverage KNN to suggest mutual funds to their customers seeking quick and easy financial advice. The blog covers key aspects of KNN, including: 1) Basic concepts of the KNN model 2) Model training process 3) Key metrics for evaluating model performance Dive deep into the analysis of KNN and its potential to revolutionize financial decision-making. Read more about it in our blog on Wordpress: https://lnkd.in/dUbswbMD #MachineLearning #KNN #DataScience #DataAnalytics #FinancialModeling #MutualFunds #PhonePe #Paytm #BusinessApplications #ModelTraining #ModelEvaluation

This article sheds light on the evolving demographics of internet users, highlighting a trend of younger individuals engaging online. The UK's consideration of AI to enhance online safety underscores the growing importance of technology in safeguarding vulnerable users. As the digital landscape continues to evolve, proactive measures like AI-powered solutions become essential in ensuring a safer online environment for all. #AI #Futuretrend #younggenerations #consulting

Brand new Smithers reports include: The Impact of Population and Demographics on Packaging: Long-term Outlook to 2050 The Future of E-commerce Packaging to 2029 The Future of Banknotes in a Digital World to 2029 The Future of Package Printing to 2029 https://lnkd.in/eXpGTqc9 Get in touch if you need credible market data and insights from genuine industry experts

If you have ever thought you were alone in how you feel about privacy, you are not! We are working hard to develop an easy, step by step process for you to regain your privacy and take control of your personal data. #OneStepbyDataAction #Privacy #Control

You know, I've been noticing a clear shift in how people, especially the younger generations, prefer to search these days. Instead of typing out queries, they're increasingly turning to voice search through devices like Alexa. Yet, every time I run diagnostics on websites for prospective businesses, their sites aren't optimized for voice 95% of the time. It makes total sense when you think about it. As the younger demographics are growing up with voice search as the norm, I only expect this trend to accelerate. At the same time, I've seen AI technology rapidly improving, making voice search more accurate and accessible for users of all ages. So even the "older" generations are beginning to come around and adopt this hands-free way of finding information. The big question is, how do you and your business adapt to stay ahead of the curve? At WSI, where I've served as the Chief Growth Officer for 10+ years now, we've been actively leveraging voice search for our clients. And let me tell you, the results have been stellar - after all, voice search is a $42.75 billion industry that's only going to keep growing. If you're ready to future-proof your digital strategy and get in on the voice search game, reach out to me directly. I'd be pumped to share our insights and get you set up for long-term success. This is the way of the future, folks, and I don't want you to get left behind. #voicesearch #innovation #digitaltransformation #SEO Image credit: NP Digital