Startup CPG’s Post

My phone is dinging all day long. It’s not because I’m bombarded with emails. It’s not because I suddenly went viral. (Well, actually…this video kinda did: https://shorturl.at/i6743). It’s because the Startup CPG community is buzzing every day. Emphasis on community because this group of 25k+ CPG professionals is so ready, willing, and able to support each other, answer each other’s questions and bolster each other’s success. Yes. 25,000+ CPG founders, service providers, buyers/retailers — all in one place. When I say I’m impressed, it’s an understatement. If you haven’t joined us, what are you waiting for? Sign up for our FREE Slack channel here and instantly connect with our community: startupcpg.com #cpg #emergingbrands #healthandwellness #beauty #personalcare #foodandbeverage #betterforyou #petcare

Canalys analysts presented research at #CPExpo that predicts the total addressable IT market value to be worth $4.9 trillion by the end of 2024, with 73% of that money coming through the channel. Experts and solution providers expressed the value co-selling brings to their businesses and the market overall. Watch the video below on Channel Insider! #ITchannel #Coselling

Going to market in 2024 is no joke Less budget, less money, and less people Here's what to do differently: 1. 𝗔𝗱𝗮𝗽𝘁 𝘁𝗼 𝘁𝗵𝗲 𝗲𝘅𝗶𝘀𝘁𝗶𝗻𝗴 𝗺𝗮𝗿𝗸𝗲𝘁: Mid-size companies got less investment and less customers in 2023. The effect was less muted for enterprises and SMBs. I recently met with a B2B company that quickly spun up a $5K product to serve SMBs literally 1/4 of the price of their average sale but they sold enough of those to keep things afloat. Now they plan to expand those accounts while they serve one or two big enterprise whales. 2. 𝗔𝗹𝗶𝗴𝗻 𝗮𝗹𝗹 𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝘀: Product, marketing and sales should be working together at all times. You can't turn the ship around by expecting one function to do the work for all. Monthly meetings attended by the founder/CEO where each function doesn't just detail their wins but their cross collaboration should be par for the course. 3. 𝗕𝘂𝗶𝗹𝗱 𝗮 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽 𝘄𝗶𝘁𝗵 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝘀: Don't just market to them. Do podcasts, in-person events, coffee once a week,etc. Learn about their pains. Stop the transactional approach 𝟰. 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀: A rising tide lifts all boats. partner with other companies and refer as needed. 5. 𝗟𝗮𝗻𝗱 𝗮𝗻𝗱 𝗲𝘅𝗽𝗮𝗻𝗱: Go to your existing and prior customers. If they know, like and trust you then they should be your biggest champions. All of the above reads easy....but yet...most companies don't have in place. What else should I add? (Picture courtesy of the Spryng conference which I will not get tired of talking about)

Your customers don’t think about “brand awareness” or “conversion” because that’s not how they speak. What they want to know is: Help me discover. Help me choose. Help me buy. Help me stay. #legalmarketing #B2BMarketing

As we all know harmonizing your brand, how you take it to market, and how it acts as an organizing model internally is easier said than done. Particularly on a global stage. Dive into the world of marketing coherence and consistency with Clara Lee from Neste and how they put into practice. Tune in for the conversation here: https://okt.to/Bfc3jd #b2bmarketing #b2bpodcast #howtogrowacmo #MarketingPodcast #B2BMarketingPodcast

Good Insight!

Thanks to the nuSoft team and Manahil Binte Irfan for having our CEO and Founder on the podcast, Tech Strings Attached! 👇 Check out the full episode for more on growth marketing in tech! https://lnkd.in/dV9x2WRj

On this podcast episode, Samantha Gadenne of EIT Food joins host Ed Marsh 🇺🇸 to discuss effective partnership programs for industrial manufacturers. She shares her experience selling capital equipment globally, then selling software, and how partnerships evolved into the playbook that has made her successful. Including helping a machine company sell more because of a partnership with her SaaS company. Lots of industrial manufacturers think of partnerships as reps, resellers, or distribution channels. They resist the idea of partnerships with adjacent technologies and services, thinking, "that's not our core competency." Of course, they're right, but that's exactly why partnerships can be fruitful. Listen in to Samantha and Ed for some actionable examples. https://hubs.ly/Q02YHVLh0

Cue Jay-Z, because it's time we reintroduce ourselves! Have we met before? If not, we're Lydia and Bridget, the cofounders of Visibility on Purpose 🪩 VOP is essentially a branding, media and PR training school for entrepreneurs who want to get featured (everywhere!), and make a lot of money in the process. Our courses teach authors and online business owners how to gain media attention through press outlets such as digital magazines, TV segments, and top-rated podcasts. Our clients frequent media giants like Time Magazine, Yahoo, Fortune, mindbodygreen, Bustle, SheFinds, AskMen, Medium, and top podcasts...which is so freakin' cool!! Individually, Lydia is responsible for over 4K pieces of press and has spearheaded campaigns for some of the world’s top brands sold at major retailers like Ulta, Target, Amazon and Whole Foods. Bridget is a former Publisher turned Speaker who has spoken in front of over 5,000 individuals spanning from the East Coast of the U.S. all the way to Europe. She is well-known for being a dynamic speaker and over the years has impacted communities on topics ranging from human optimization, the athlete mentality, wellness and lifestyle. Together, they are on a mission to revolutionize access to the media industry by elevating boutique brands, startups, and founders. Who is with us ✌️ #prtips #publicist #mediaexposure #press #pressfeature #businessstrategy #personalbrand #businessscaling

🚀 Exciting News! Our latest Buzzworthy Marketing Show episode is now live! 🎧 In this episode, I had a chance to sit down with the legendary Verne Harnish to discuss the nuances of scaling a B2B service business. Trust me, you don't want to miss out on these golden nuggets of wisdom! 🌟 🔑 Here are 3 key takeaways from our conversation: Leverage Over Growth: To truly scale your business, focus on leveraging clarity around what job you perform for your clients. This is not just about growing more, but about doing more with less effort. Name Your Services: One of the biggest mistakes service firms make is not branding their unique approaches. Naming your services helps differentiate you in the market and makes it easier for customers to refer you. Think "Whopper" or "fanatical support." Internal and External Messaging: Aligning your internal strategy with your external messaging is crucial. Just like Domino's has "Hungry for More" internally, ensure your team and clients are on the same page with a clear, focused vision. Catch the full episode and get ready to scale your business smarter, not harder! 🎙️✨ Watch Full Episode: https://lnkd.in/eTizSych Listen to Buzzsprout: https://lnkd.in/eYXZd6Hj #BuzzworthyMarketing #Scalability #VerneHarnish #B2BMarketing #ServiceBusiness