Ylondia Portis’ Post

The faster our world moves, the more companies sprint to chase trends. But here's the paradox I keep seeing: this "speed first" approach usually means wasted time and resources. It's tempting to jump on trending messaging or rely purely on past data. It feels safe. It feels quick. But what if we flipped the script? Instead of chasing trends, understand the psychology behind them: - Why is your audience responding the way they do? - What life stage are they in? - What's really driving their decisions? What is their motivation? It's like the difference between following a map and knowing the terrain. Past data shows where others have gone. Psychology shows where your audience is heading next. Yes, we're in a fast-paced economy. But the brands taking a moment to be intentional - understanding psychology first, then validating with data - are the ones building sustainable momentum. Speed is important, but intentionality is irreplaceable. Are you following the map, or do you understand the terrain? -- #Marketing #Strategy #BrandPsychology #BusinessStrategy

✨ 5 surprising things an engaged, future-forward approach to consumer insights can unlock for your team and company 🔮 ✅ Focused consumer research that looks ahead helps identify potential near-future opportunity spaces in the market your company can own. ✅ Smart insights give teams real-world context that inspires fresh, unexpected ideas on how to solve a problem. ✅ Understanding your consumer landscape grounds your product ideas and initiatives to real people, real stories, and real needs. ✅ Talking about culture and what's to come is fun! It can bring your team together around a central topic, making teams feel closer, and work together better. ✅ It helps teams invest more deeply in the problem space of your company, making for more engaged and passionate employees. These 5 points are at the heart of what we do at MADO—helping you find inspiration, context and pointed knowledge to power creative thinking. #consumerinsights #insights #strategy #research #consumerresearch #foresight

Today, I’m thrilled to share the beginning of an incredible journey! Introducing Yours Truly Human (YTH) Every brand has a story, a vision, and a goal—and we’re here to help you turn those into strategies that truly work. At Yours Truly Human, we specialize in crafting marketing strategies that are rooted in a deep understanding of consumer behavior. Our approach blends data-driven insights with principles of behavioral science to help your brand connect authentically with your audience and achieve your business goals. ✨ What makes us different? We analyze the “why” behind your customers’ decisions. By uncovering behavioral patterns, cognitive biases, and motivations, we tailor strategies that not only enhance visibility but also build genuine, lasting connections. 💡 The YTH Advantage Whether you have a marketing team that needs fresh ideas or you’re navigating a complex challenge, we provide actionable, research-backed strategies. From behavioral interventions to effective communication approaches, our solutions are designed to shift consumer behavior and create measurable growth for your brand. 🌍 Expanding Possibilities with Behavioral Science Our workshops take this one step further, empowering your team to understand and apply the science behind decision-making, enabling smarter campaigns and more meaningful customer relationships. Let’s decode behavior, strategize smarter, and elevate your brand together. #YoursTrulyHuman #MarketStrategy #BehaviouralScience #ConsumerInsights #MarketingInnovation #AudienceEngagement #HumanBehaviour #TeamEmpowerment #BrandGrowth

🔮 Ever tried to predict the future? Enter: Prediction Markets–the crystal ball of decision-making! 🌐 Imagine a bustling marketplace where individuals bet on outcomes, whether it’s the next big tech acquisition or the winner of a reality TV show. These aren’t your average gamblers; they’re informed individuals pooling their knowledge. Why should you, a professional in your field, care? Because prediction markets leverage the ‘wisdom of the crowd’ phenomenon. Just like bees in a hive, each participant brings a unique perspective. The result? Collective insights that are often more accurate than traditional forecasts! 🐝✨ From guiding business strategy to navigating political landscapes, these markets can be your strategic ally. Think of it this way: It's not just a gamble; it's your insider’s edge in understanding currents that might impact your industry. Have you ever used prediction markets for HR, marketing, or business strategy? Share your experiences! Let's dive into how we can harness this unique tool for smarter decision-making.💭👇 #PredictionMarkets #BusinessIntelligence #FutureThinking #WisdomOfTheCrowd #Innovation

it’s not enough to know your target audience or your customers, but understand how they behave. In business, understanding human behavior is akin to holding the key to your market or niche . It's the compass that guides us through the landscape of consumer desires, motivations, decision making patterns and the ever-evolving market dynamics. As time progresses, human needs, and preferences changes rapidly. It's like trying to hit a moving target, and it's happening at a breakneck speed. People are thirsty for new, effective, faster, and a more cost-efficient ways of making their life better. The demand for improved ways of doing things is at an alarming pace. More so Because we are in the midst of another Industrial Revolution, one propelled by artificial intelligence. Understanding the changing behavior patterns and preferences of your target audience is no longer an option; it's a prerequisite for survival and success. Whether you're crafting marketing strategies, developing products, or delivering services, the ability to anticipate and adapt to shifting human behaviors is your greatest asset. #customerbehavior #businessintelligence

In the MediaVerse, the only constant is change. Consumer behaviors shift, algorithms update, and new trends emerge seemingly every day.  The path to success is rarely a straight line. It's an ongoing journey of experimentation, optimization, and continuous improvement. Feedback loops aren't a burden – they're crucial. At 42px Media, we don't just create campaigns and call it a day. Iterations are the key to unlocking continued success. By continuously analyzing the performance of your campaigns and the behavior of your audience, we're able to identify the strategies and tactics that truly resonate. Achieving marketing success isn't a one-and-done process. That's why we pride ourselves on keeping it real with our clients. We don't sugar-coat realities. We prioritize open and honest communication with our clients, fostering a culture of feedback and collaboration. We're not afraid to have tough conversations because we know that constructive critique is the catalyst for growth. We'll tell you what's working, what's not, and why – even if it's not what you want to hear. But more importantly, we'll work tirelessly to understand why and make the necessary pivots to course-correct. We don't just identify problems – we provide strategic data-driven solutions. Our commitment to transparency ensures that your marketing strategies are always aligned with the latest realities of the digital landscape. At the heart of our iterative approach is a deep commitment to understanding the "why" behind every decision. We don't just blindly follow trends or best practices – we dive deep into the data to uncover the insights that drive real results. These in turn empower you to make informed decisions about the future of your brand. Together, we create. And together, we iterate. 🚀 #Agility #Iterations #feedbackloops 

✨ Empathy in Action: Elevating Businesses with Human Insights ✨ MBAs have a great ROI but do they do the trick to empower you to have everything you need to make the right calls? In a rapidly changing dynamic environment, we need to have our finger on the pulse of people more than ever. Mindsets, behaviors, attitudes, and priorities are an ever-moving target. Mindsets shift based on retailer and category. Tap into deep human insight by using human behavior experts. What makes us experts? 10,000+ hours of watching humans behave in their natural environment. OUR MOTIVATION IS YOUR SUCCESS! Let us shed light on the human aspects of your business- change management, consumer insights, human-centered design, and more. We can help you with a wide range of challenges- as long as people are part of the challenge. WHY CHOOSE VOLK STRATEGY? 15 official years plus a whole lifetime of being raised in the behavior-based insights method. Dad would always talk about his projects whether it was a new dough for General Mills’ Pillsbury or a Shitake mushroom soup from Pete Jagger, a mushroom farmer (30 yrs ago). He cared about his clients, he cared about his research, and he always sought the most honest and real insights. We want to care for YOU by empowering your business with our EXPERTISE in human behavior. Thank you for your time, Molly Volker, VOLK Strategy #changemanagement #consumerinsights #designthinking #humancentereddesign #smallbusiness

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