State of Digital Publishing’s Post

Looking for a digital conference session that fits within your working week? Have a look at the agenda below to see if anything is of interest

'But how do you know the results are real?' When pitching the power of #semiotics, this is a recurring question from the audience In other words: how objective or subjective are the findings from semiotics projects? Well, probably not more or less objective or subjective than results from qual or quant studies The latter are: i) also a function of the chosen method ii) only useful following a healthy dose of translation (what are people actually saying?) and interpretation (what does it mean in light of certain objectives?) In semiotics, which uses CULTURAL DATA, evidence usually comes from: i) using sufficient real-world examples to support a point ii) ideally from credible sources-that-matter iii) supported by solid arguments Whilst semiotics applies a cultural rather than psychological lens to consumer behaviour, surely this isn't all that different to qual and quant? SemioCentral #marktonderzoek #marketingresearch #marketresearch #culturalinsight #culture #marketing #marketingintelligence

Empowering businesses with actionable insights that drive success! At ADG Research, we don’t just analyze – we transform. #BusinessTransformation #InnovateWithADG #DataToAction #ResearchExcellence #AchieveMore #ADGImpact

🌍 TheMiddleEast.com 🚀 🌟 Our research using several news organizations and ChatGPT reveal the following amazing statistics: there are 10M daily mentions in news print and television and radio broadcasts DAILY for the terms "the Middle East" (300M monthly!) and 25M daily mentions globally (750M monthly!) 🌐 🔍 Why TheMiddleEast.com? The obvious answers: 🔥 High Visibility & Traffic: With 10 million daily impressions in the U.S. alone, this domain promises extensive organic traffic and brand visibility. 🛡️ Authority & Relevance: Perfect for organizations seeking credibility in geopolitical discourse—ideal for collaborations and sponsorships. 📈 SEO Boost: Leverage high search volumes to enhance your SEO effortlessly. 💸 Monetization Potential: From news aggregation to forums and educational resources, the possibilities for revenue generation are vast. 🏅 Competitive Edge: Stand out in a market crowded with demand for Middle Eastern content. 👑 Major players and #FamilyOffices in #TheMiddleEast, this is your call to action! Imagine the potential "doubling of traffic" for channels like Al Jazeera Media Network, or the prestige for the Public Investment Fund (PIF) adding this trophy asset to your portfolio. 📧 Don't miss out! For a limited time, priced at only $3.5M, down from a justified $10M. Act now—before it's off the market! Inquiries? Reach out to Fred@GeocentricMedia.com 🌟 Own THE dominant brand for anything and everything related to the Middle East. The time is NOW! ⌛ #TheMiddleEast #DigitalAssets #InvestmentOpportunity #DomainForSale

Thanks Broadsheet Communications for sharing our predictions. Seedtag prognostications begin on Page 13 with thoughts on AI, cookieless as well as some tech and media recommendations from yours truly. Enjoy the read!

Loved debating industry trends, especially data-driven decisions and investment priorities: #content, #product, or #monetization analytics at New Europe Market (NEM) 💫 From my experience, product, content, monetisations are deeply interconnected and must be balanced strategically to achieve long-term success. Not a brainer, right? 😉 Yet, it got me thinking: if you need to invest, where would your priorities go first in terms of #data analytics? #Content is the #Foundation: Great content engages audiences and builds loyalty. Without compelling content, technology and monetization fall short. #Technology as the #Enabler: Technology allows us to deliver content in innovative, user-friendly ways, meeting changing consumer preferences. The shift to streaming services is a prime example. #Monetization as the #Sustainer: Data-driven monetization strategies sustain our business and enable reinvestment in content and technology. Special thanks to Bruno Giner for the insights of monetisation analytics from NPAW - their data analytics tool is a #Disneyland for every commercial decision maker. Deep dive and top notch expertise into product and tech and when we will reach #Artificial #General #Intelligence from Daniel Glauser and Nikolaos Foukas and not only a great moderator , but also seasoned industry expert on 360 industry subjects , sometimes simultaneously in several languages - Jan Frelek , CCO of Backscreen 🎤 Special thanks for research, insights and data to Maria Rua Aguete from Omdia, Jonathan Broughton from PlumResearch , Guy Bisson from Ampere Analysis and Ophélie Boucaud from Dataxis . You truly help to zoom out and connect the dots on where industry is moving 💡 Thanks to impressive industry support and #POV on that subject before the event from inspirational industry ladies Grazyna Gray Karina Rompa , Maria Valenzuela , and many many more. Industry felt truly united and focused to find ways to cooperate and navigate ever changing landscape. Until next year's even bigger New Europe Market (NEM) 🤩🌞 #DataDrivenDecisions #ContentStrategy #TechInnovation #Monetization #NEM2024 #IndustryInsights

This year’s #Digital Media Trends report digs into the details of how consumer interests and identities have changed – and how they are being shaped by social media, content creators, and video games more so than by TV and films. Technologies stand ready to do more heavy lifting than ever before as data and #AI can enable compelling content and experiences to deliver the personalization and customization consumers prefer. Kevin Westcott Jeff Loucks Jana Arbanas #DigitalMedia Trends https://lnkd.in/gTK3-Zje

🔥 Another hot off the press online trial led by our #Behavioural #Insights and #Media #Literacy teams in partnership with BIT!   This time we wanted to test how we could improve users' understanding of where and how their #data is used by social media platforms. 👩💻 What did we find? Our trial revealed that people have generally a good understanding of the data collected when they sign up to social media platforms, who has access to this data and how it is used.   However, different ways of presenting information increased even more users' comprehension! We found that including #messages highlighting either information about data sharing or the implications of sharing data led to a small but notable increase in users' comprehension. This #effect was #tripled when we experimented with a novel approach of offering participants the option to make #granular data sharing #choices! 💥 So what? The results from this trial will add to the evidence Ofcom collects on ‘what works’ to improve people’s online skills, knowledge and understanding as part of our Making Sense of Media Programme.    This trial was the last in a suite of four trials on the impact of #digitaldesign and #choicearchitecture on #onlinesafety and #medialiteracy. As always, we're keen to hear about research that confirms or challenges our findings, so please get in touch! 🎉 Hats off to my brilliant colleagues Natalie Mawhinney, Alison Preston, Dr Rupert Gill, Jonathan Porter, and Christopher J Burke for the research, and Amor Perez Pavon for helping with the analysis. Thanks also to our fantastic partners at BIT who worked on this and successfully concluded our programme of online trials over the last two years.   🔜 Keep your eyes peeled for more trial results coming soon in the new year!

Stay at the forefront of travel and hospitality with Spherical’s Q4 2024 Industry Insights! This edition takes a closer look at the transformative trends reshaping the marketing industry and cutting-edge innovations in technology, such as: •The rising significance of brand authenticity in the age of AI. •Increasing TikTok marketing budgets as the year progresses. •Google Ads’ shift from eCPC to a machine learning-driven approach. •SearchGPT’s emphasis on up-to-date content and flexible AI innovations. •Google’s strategy to balance third-party cookies with more user browsing options. •Spherical Benchmarks: showcasing proactive content strategies that drive social engagement above industry standards. Cheers, Spherical Industry Insights | Spherical #TravelIndustryInsights #MarketingTrends2024 #InnovationInHospitality

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