Stav Vaisman’s Post

Purpose pays.. I’m big on purpose - brand purpose. And I don’t mean wishy-washy virtue-signally purpose. I mean big picture why do you exist other than to create a product / sell a service and make a profit purpose. Brands that live, breathe and communicate their purpose (Nike, Dove, Airbnb) rise above the rest. They innovate, operate and communicate more effectively to win the race for customers and talent over time. Those that don’t - don't. #brandpurpose #brandstrategy

Every Detail Tells a Story! Have you ever had an experience with a brand that blew you away—simply because of their attention to the little things? Recently, I stayed at an Airbnb, and it hit me—the host's attention to detail wasn’t just about providing a nice place. It was about knowing exactly what I needed: a spare phone charger, recommendations for the best local restaurants, and even a handwritten note. The best customer experiences are those that give you what you need before you even realize it. Airbnb hosts who go the extra mile truly leave a lasting impression. In your business, don’t focus only on solving the obvious problems. Think about what your clients might need next. These little things can take a good experience and turn it into something unforgettable. So, what’s one memorable experience with a brand that truly stood out to you? Drop your thoughts below!👇 #marketing #webdesigner #Airbnb

Let’s be mindful and demure. Ms. Jools Lebron, also known as one and only trendsetter of being demure and mindful, she doesn’t do too much 🌸 Ms. Lebron made a post about a week or so ago about a brand collab to Airbnb, she mentioned she was planning on going to Puerto Rico with her Abuela and duh she needs a place to stay. Now why is this a phenomenal collab proposal, first of all Ms. Lebron is the it girl, she is keeping us in check about being mindful and demure in all situations. 🎀 But, how might this benefit Airbnb, well let’s take a look at their first demure debut, which made a whopping 6.6 M views. Now if we take a look at her collab proposal, she got 1.9 M views and from what it looks like a good 20-30 companies in her comments. Well, with one single post from Jools, more than two weeks ago, all of gen z knows who the face of the term “demure” is and it’s now part of our vocabulary. But what if we used the power of speech and the power of influence to get an Airbnb x Jools Lebron collab and we stay true to the brand, we “belong anywhere”. 🌍 After watching so many horror stories of people who leave their airbnbs nasty and trashed. This could be a new way to make sure we leave the place we booked in a respectful manner. We don’t want to leave dishes in the sink or yesterday’s dinner all over the floor. We want to be demure and mindful of the condition the owners gave us this place.

Take Airbnb, for example. It's not just about finding a place to stay, it's about creating a sense of belonging that we always remember our stays. By prioritizing warmth, trust, and personalized experiences, they've built a brand that makes people feel at home anywhere in the world. Takeaway: In business, emotions create lasting impressions. Customers might forget what you sold them, but they'll always remember how you made them feel. What's that one way you've created emotional connections in your business? #B2BTissuetalks #CustomerExperience #EmotionalBranding #AirbnbInspiration #BuildingBrands #CustomerLoyalty #SalesAndMarketing #MarketingTips

Airbnb 🏡 Takes Flight ✈ with a Levitating Marketing Strategy! #Leveraging pop #culture #trends: #Airbnbis capitalizing on the #popularity of #movies, TV shows#celebrities, and even #brands like #Barbie to create #unique and exciting rental#experiences. This taps into existing fan bases and generates excitement through familiar pop-culture references. Creating #Viral Moments: The unique rentals, like the levitating house, are designed to be "Instagrammable" and generate buzz#online. This free #publicity attracts new #users and keeps Airbnb in the conversation. Driving user #engagement: By offering limited-time experiences and requiring requests with justifications, Airbnb creates a sense of exclusivity and encourages users to actively engage with the platform. #Strategic Timing: Airbnb strategically aligns some of the rentals with major #events like the #Olympics and the release of a new X-Men series, maximizing exposure. Building on the Past #Success: The success of the Barbie Dreamhouse rental demonstrates the effectiveness of this approach, and Airbnb is looking to replicate that success with future icons. #DigitalMarketing #SocialMediaMarketing #ContentMarketing #InboundMarketing #Branding #Advertising #MarketResearch #BusinessNetworking #EntrepreneurLife #ProfessionalDevelopment #LeadershipSkills #SmallBusinessSuccess #CorporateStrategy #CareerGrowth

Did you know you could stay in Shrek’s house for FREE!?👇 In an era where experience is the new currency, Airbnb elevates the game with a masterful stroke of marketing brilliance - transforming Shrek’s legendary swamp house into a tangible reality. By offering fans a stay at the ogre's charming swamp house for free, Airbnb isn't just providing a place to sleep, it's gifting an experiece to all fans! 🏡 This genius approach taps into the power of nostalgia and storytelling, key drivers in today's experience economy. It's about creating a narrative so compelling that it resonates with audiences, inviting them not just to observe but to participate and share online. Airbnb's strategic move taps into the power of nostalgia and storytelling. They leverage our memories and pop culture to generate organic buzz; secondly, they harness the idea of exclusivity and the pricelessness of an experience, which in marketing terms, translates to an unbeatable offer. Your stay costs nothing but the memories are priceless. By putting Shrek's house up for rent, Airbnb underscores the importance of innovative engagement in marketing. It's not just about the free stay; it's about understanding consumer desires for unique experiences that can't be found elsewhere. This marketing approach goes beyond traditional advertising, creating a powerful brand association with creativity, adventure, and a sprinkle of fairy-tale magic. 🧚♂️✨ As marketers, we must ask ourselves: How does our brand story invite customers into an experience? Airbnb answers this by not just selling a service, but by curating an unforgettable chapter in the customer's life story. 📘🎯 #Marketing #Branding #Experience #Storytelling #BrandEngagement #Airbnb #MarketingTips #972Media

With almost 2 million views, we’ll explain why this campaign was a tremendous success for Airbnb: It follows the “Transformation Arc” #storytelling model. ➡️ It starts with a normal/good scenario. (Your kid’s room) ⬇️ Then you face the transformative experience or no-return point. (Your kid is gone and you have an empty room as a constant reminder) ↗️ You realise that it doesn’t needs to be that way, you create a new meaning. (You can rent the room) ⬆️ And you enjoy your “new normal”. (You no longer have an empty room and you are getting paid) Fascinating, right 🌐? #RICHWORKSMediaAgency #CreativeAds #Advertising

You'll get 10x bookings with these strategies ✅ Optimize Your Listing - Use high-quality photos and videos to showcase your space. - Write a detailed and engaging description. - Ensure accuracy and consistency in your listing's information. ✅ Dynamic Pricing - Adjust your prices based on demand and seasonality. - Use tools like Airbnb's pricing tool or third-party apps to help. ✅ Enhance Your Amenities - Offer additional services like cleaning, laundry, or breakfast. - Provide amenities like Wi-Fi, Netflix, or a fully-stocked kitchen. ✅ Improve Your Reviews - Encourage satisfied guests to leave reviews. - Respond promptly to any negative feedback and resolve issues. ✅ Active Marketing - Share your listing on social media platforms. - Utilize Airbnb's promotion tools, like "Special Offers" or "Discounts". - Consider running ads on platforms like Facebook or Google. Optimization & Automation are two systems that really caught my attention recently, and I'd love to talk more on them in the future. Are you new to the Airbnb industry? A 10 minute free consultation won't be a bad idea!

Fear of Death & Airbnb? While doing consumer research to identify the consumer needs (that brand addresses to solve for); we need to identify the deeper consumer emotional need Vs the superficial functional needs. How do we get to those deep needs? Why Test. You have to keep asking Why after Why to arrive at the deepest universal need. And more often than not, it ends at our vulnerabilities or even fear of death. Here is how Airbnb famously landed to their "belonging" positioning - Why is a product like airbnb important? -Hotels are overpriced & they are generic. But Why does that matter? -People don’t want to feel like tourists. They want to see it like the locals do. But Why does this matter? -They want to have authentic experiences. To feel a place genuinely. But Why does that matter? -Because they travel to make their lives richer. But Why does this matter? -Because moments we remember in life are not the mundane ones like working on a laptop or doing chores, but when we truly feel a part of something, where we belong to something bigger. But Why does that matter? -Because we’re all going to die. (Fear of death) Try your product or category; and you might find that its not about just saving money or cleaning teeth...there might be fear of sth lying there. #brand #research ---+++ I write regularly about consumer/ #marketing trends and habits/productivity tips. #runningmarketer

Airbnb does an outstanding job of building a brand that people love. Sure, their brand is not always up and to the right... but which brands are? However, I love Airbnb because they understand the 3 key ways to build momentum and gain growth with customers: 1. You can pay for customer attention. It works, it's fast, but it's also fairly transactional, and loyalty is lower here. - We're talking digital here. 2. You can earn customer attention with interesting stories, brand building, and thought-leadership. Doesn't work as fast, but creates much higher engagement and loyalty. - We're talking organic growth here. 3. You can create a network of attention through word of mouth and your community. It's the most powerful lever of all and creates incredible engagement and loyalty, though it's harder and takes longer to execute. - We're talking community building here. Airbnb is not doing one of these things. They are doing all of them. #brand #airbnb #community