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Shawn Chandy serves as the Chief Marketing Officer at Paragon, bringing to the role a wealth of experience and a strong focus on driving growth. With over two decades of expertise spanning marketing, brand management, promotions, and advertising, Shawn has consistently delivered outstanding results. Shawn Chandy | PARAGON POLYMER PRODUCTS ( P) LTD - EXPORTS Click on the link below to know more.... https://lnkd.in/grc2MY4t #retailnews #retailtrrends #retailsector #retailindustry #retailing #retailresults #retailupdates #businessnews #retailgrowth #retailsectornews #retailindia #retailtrends #retailbusiness #ir #IndiaRetailing

In FMCG a key success factor is distribution. More = better, usually. For new brands or premium brands this can be different though as you need to cultivate your channel partnerships, develop exclusive channels if possible and maintain a sense of exclusivity about your brand to be able to continue to command a premium price point. Discounting too quickly, too often or selling to discount channels can destroy brand equity in the blink of an eye while you spent years building it painstakingly... Find out how to avoid the most common mistakes and craft a solid channel strategy for your brand in my new video. Please don't forget to like and subscribe and support my channel :-) https://lnkd.in/ecPz9ZuK #consumergoods #fmcg #fmcgbyalex #channelstrategy #retail #ecommerce

Ever wondered why promotional merchandises from industries like alcohol often face delays, despite the critical timing for marketing campaigns? Let's dive into this intriguing issue. With over 15 years at Merch & Effect, managing merchandise for global alcohol brands, I've seen firsthand the impact of timing on promotional campaigns. The stakes are high: merchandise must reach warehouses on time for distribution across a country's vast networks of wholesalers and bottle shops. A delay can upset carefully timed marketing efforts and promises made by sales teams. Surprisingly, though these delays are common, 99% of them originate not from the factories in China, but from the clients themselves. It's a misconception that factories are generally the bottleneck. In fact, factories operate on strict schedules; disruptions in their operations translate directly into financial losses. Therefore, they prioritize efficiency and punctuality. The real challenge often lies in client-side miscommunications or delays in approvals and decision-making. This is why the speed of trust and clarity in communication are paramount. Fast and effective communication ensures that projects proceed without hitches, delivering on promises "on time, every time." What's your experience with promotional merchandise delivery? Have you faced similar challenges? Let's discuss how clear and trusting communication has solved—or could solve—such logistical issues in your campaigns. #promotionalmerchandise #alcoholindustry #marketing #supplychainmanagement #communication #businessstrategy

A brand is so much more than the product you see on the shelf. Walter Landor’s words remind me that while products are created in factories, brands are built on trust, experiences, and the connections we create with people. In FMCG manufacturing, it’s not just about delivering a product and it’s also about delivering a promise. From ensuring quality at every stage to understanding the needs of our customers, every decision we make shapes the brand we aspire to be. For me, building a brand means going beyond the tangible. It’s about creating something that people believe in, something they can rely on. A strong brand doesn’t just sell products; it builds relationships, earns loyalty, and leaves a lasting impact. That’s what drives me every day. #beyondtheproduct #brandbuilding #trustandconnection #fmcgmanufacturing #customerexperience #qualityandpromise

Good Morning LinkedIn, Here is our Faster Display being assembled and with one of our account managers sitting on the top shelf to show how strong these FSDU's are. These units are fully recyclable, Assemble in under 1 minute and use half the amount of our packaging due to the crease in the centre. The cost saving not only in the production but assembly be it at the Co-Packers, Field Marketing Agencies or Sales teams walking these into store. Please drop me a message if you have any questions or further interest. #shoppermarketing #trademarketing #instoremarketing #retailmarketing #copack #brandactivation #brands #fmcg #sales #fsdu #fieldmarketing #marketing

Know the Benefits of in-store promotion and convert the shoppers into buyers using these tips. Contact PPMS today to manage your shelf. Connect with us info@ppms.in | www.ppms.in #ppms #ppmsindia #instoreexcellence #fmcg #executionexcellence #promoters #retail #sales #brands #marketing

What can merch do? How does merch benefit my brand? Well.... It can do more than you think. Merchandise can elevate your brand by increasing visibility, fostering customer and employee loyalty, and serving as a tangible representation of your brand identity. "83% of people experienced strengthened brand loyalty when receiving a promo product, along with 75% of people more likely to buy from a company that gave them branded merchandise over one that did not" - Stand out from the crowd - Show that you care - Make a lasting impression - Keep you in their mind - Build relationships Looking for your next project? Let's get started! ✉dylan@initialincentives.com 📞07930526044 #brandedmerchandise #evetseason #merch #swag #promo #brandedmerch #merch

When you realize generic merchandise is so last season. Time to upgrade to branded gear with Fully Promoted! #BrandYourBusiness #LevelUpYourSwag #FullyPromoted #FullyPromoted #CustomMerchandise #BrandedApparel #BusinessBranding #CorporateGifts #CustomEmbroidery #PromotionalProducts #MarketingSolutions #BrandVisibility #CompanySwag

Remembering the man who turned peace into a powerful force for change. Just like Gandhi showed us the power of peace, at PPMS we believe in getting results without the hassle. We help brands stay stress-free while making a real impact. #ppms #gandhijayanti #ppmsindia #retail #sales #merchandising #productdisplay #fmcg #ppmsfieldmarketing #fmcd #promoters