Stefan Gladbach’s Post

I look for 3 things when hiring a Product Marketer: 1. Experience creating and executing a strategy     2. Strong writing skills     3. Culture fit In the interview, I ask the candidate to walk me through a strategy example, how they crafted it, and then brought it to life. I ask what challenges they faced and how they navigated them. Through these questions, I learn if they can research, build relationships, and navigate difficult conversations. I understand their thought process, planning style, and technical expertise. And I always ask for writing samples. Are you considering becoming a product marketer? Happy to chat about my experiences - DM me. #productmarketing #b2bmarketing  

Hi all! Just a quick note that I'm "on the market" looking for my next product marketing position! --------------------------------------------------- I'm currently looking for a senior IC or director level role in product marketing for fintech with a focus on wealth management or investment tech (but also would love to explore real estate, insurance, crypto, payments and risk management!). If you are implementing AI in your product strategy (who's not these days?), I have experience in bringing those features to market targeting SMB to enterprise-level customers. Big picture, it's less about a title and more about the ability to help you enable better GTM for your company! I'm primarily focused on finding my next full-time role but open to fractional/freelance in the interim. Why you'd want me at your company: -Passionate about unlocking customer value and being their "voice" -Clear, value-oriented product narratives -Driver of strong GTM motions, including ensuring organizational alignment -Not just a "what happened" but "why" approach (data-driven) My background is B2B and B2B2C, with 15+ years in SaaS and financial services. I'm looking from Series B up to post-IPO, with a focus on being either a "player" (IC) or "player/coach" (with directs). My asks: 🤩 Like, Comment or Share this post! It helps me reach more folks here on LinkedIn 💫 If you think there's someone in your network that I should connect up with or could be of help to, I'd love an intro here! 💡 If you're looking for someone with my background or skillset, let's chat!

'Tis the season of change. After six years leading marketing efforts at Prosource, I am exploring my next opportunity to make a meaningful impact as a marketer, strategist, and communicator. That's where you come in. I'm reaching out to my network for support. Because we all know that finding the right next move can take a village. Below, I've shared additional context and actionable ways to help. With over 13 years of experience in B2B marketing and communications, I've blended strategy with hands-on execution across channels to drive awareness, boost engagement, enable sales, and elevate brands both externally and internally. My colleagues know me as a brand champion, a resourceful ("scrappy") marketer, their go-to for all things communications, and their team's biggest cheerleader. 👏 I'm exploring roles as a marketing communications manager/director, as well as opportunities in content marketing and marketing project management. Here are some ways you can help: ✔️ Like, comment, and/or repost to increase visibility. 💬 If we've worked together, share a recommendation here on LinkedIn. 💡 If you have connections, insights, advice, or hear of opportunities that align with my background and aspirations, I'd love to learn more! Whether virtually or over a cup of coffee, I look forward to connecting! Your support, insights, and introductions mean the world to me. I'm in your corner, too. If there is anything I can do to support you in your career or professional development, don't hesitate to reach out. Let's find the beauty in the change, together. #Marketing #Communications #ContentMarketing

I'm one of the many folks lately put in the unhappy position of searching for a new job. Recently, an interviewer told me my answer "totally missed the mark." He asked me this: "How do you approach product marketing?" I answered by first explaining that I use "organizing principles" to keep my mind, well, organized. An organizing principle is a simple concept that I use as an overall guiding objective. For example, here are a couple basic organizational principles: - Growth Team: "Engagement" (driving and measuring engagement for acquisition, retention, and expansion) - Brand Team: "Trust" (crafting and communicating a distinct brand identity that is recognized and trusted) You get the idea. I know this thought system isn't for everyone, but it works for me. Anyway. For product marketing, I said my organizing principle is "value alignment," which means the team ensures alignment of value propositions across multiple dimensions: - Aligning with customers' needs and preferences - Aligning with customers' journey stage - Aligning with the product's capabilities and roadmap - Aligning with sales enablement needs The interviewer said I "missed the mark" and that product marketing should instead use "go-to-market" as an organizational principle, focusing on "educating the market about the product's unique differentiators to drive interest and growth." (Or something like that, I'm paraphrasing to the best of my memory). He's not wrong, I just don't think that's an organizing principle. I argued that unique differentiators in software are short-lived, and this focus risks creating obsolete assets, losing relevance to customers, and so on. I was later informed that I'm no longer a candidate. Am I being stubborn, or did I have a valid point? #ProductMarketing #B2BMarketing #JobSearch

In today's fast-paced, information-overloaded world, the importance of marketing and communications is greater than ever. 🧑💻 It's no wonder that your marketing demands might be surpassing your team's capacity—whether your resources are maxed out or you have a special project requiring focused attention, you need help and you need it yesterday. Explore four reasons why hiring a fractional consultant for your marketing needs is a smart business strategy: https://lnkd.in/gFxtTg3c

It's probably not the most conventional job search strategy to advertise what I CAN'T do, but hey, who said I was conventional? Since adding the green banner to my profile, I’ve taken time between networking conversations and application submissions to reflect — figure out what I’m good at, where I have gaps and how I can work to fill them, what energizes me, and what drains me, so I can be more intentional with my job search. In the spirit of radical transparency (and because I can never resist a good feature comparison chart), I present to you: "My PMM Feature Chart: The Good, The Bad, and The 'I'm Working On It'!" 📊 Why lay it all out there? Because in the fast-paced world of Product Marketing, with a talent pool that's bigger and more impressive than ever, knowing your strengths is important, but understanding your growth areas? That's the secret sauce to continuous improvement and innovation. 🤫 As a PMM, you’re expected to do it for your brand and your products — why not for yourself? I'm not just looking for a job; I'm seeking a long-term opportunity where I can plant my roots, leverage my startup experience, flex my cross-functional superpowers, and further sharpen knack for crafting killer GTM strategies. And yes, where I can also level up in areas like pricing strategy, launch standardization, or even international market expansion. So, if you’re looking for a PMM who brings a mix of proven skills, a hunger to learn, and a bit of unconventional thinking paired with endless curiosity, let’s chat! After all, the best products — and product marketers — are always evolving. 💡 #ProductMarketing #B2BSaaS #CareerGrowth #ProductMarketingManager #PMM

Calling all recruiters and hiring managers! That marketing and communications role you are currently working hard to fill with just the right candidate, might have stumbled upon the perfect fit ✨ Why yes, the marketing and communications pro you are looking for might be right here! I'm currently on the hunt for a new opportunity, so now's your chance to boost your product's growth by snatching up the following expertise: ✅ 6+ years of driving impactful digital marketing campaigns and brand communications for SaaS products across North American and European markets ✅ strategic planning of multi-channel marketing campaigns and ensuring that all assets are delivered on time and perfectly align with business goals ✅ research-based, customer-centric copywriting that never misses the mark, no matter how urgent the deadline 😉 📍 I'm based in Winnipeg but open to remote roles across Canada Please send me a DM if you'd like to: 👩💻 chat about a role you are looking to fill 👩💻 send me a link to a job listing 👩💻 want to refer me to a recruiter or a hiring manager 😊 ‼️ ATTN: Going fast as I already have two interviews lined up, so hurry to reach out – what if your role + my expertise = the perfect match to stir up a storm about your brand? 🤔🌪 💹 If you know of any potential hiring managers or recruiters, please tag them below 👇 Think your network might be interested in this marketer/communications specialist/copywriter? Consider simply reposting this message, it will help a lot ❤️ And finally – please like, heart, comment, or even send this message in DMs 🤗 P.S. As you might've guessed, this post doubles as a marketing writing sample to showcase how I could write about your product. Please reach out if you'd like to chat more about my expertise. The company I was working with trimmed down 20% of its team and my role was on the cutting board, hence the ad. I am incredibly grateful to the seven of my former team members who troubled themselves to immediately take the time to write the most flattering and heartfelt recommendations here on my LinkedIn profile, so if you want to get an idea of what it's like to work with me, you are very welcome to that part of my profile, it's something I truly cherish. Thank you for giving this post the time of day!

How could you work with the amazing marketer talent we have in The Menagerie? Well see below and how it could supercharge your business!

💡Question.... 💡One that has baffled me for a while now... 👉How can an advertisement for a Marketing Manager range in salary from $80K Base through to $180K Base + Super? There is huge difference! 💡We need to do better at pitching the seniority of a job title when it comes to advertising for a Marketing Manager role. Especially when the salary is not shared on the job advertisement. 👉Broadly speaking if your budget is⬇️⬇️⬇️ ▶️$80K-120K Base - This sits at Marketing Specialist / emerging Marketing Manager level ▶️$120K-$150K Base - An experienced Marketing Manager with team management responsibilities ▶️$150K-$180K Base - You are looking for a Senior Marketing Manager OR Head of Marketing. 👉Quite simply...getting this pitched correctly from the start of your recruitment process, will save both you and the candidate time and hopefully a lot of unwanted confusion!

🎩✨ Wanted: Marketing Magician, Not Mere Mortal Manager! 🧙♂️📊 Attention all job seekers! Are you tired of being a mere marketing expert with years of experience? Do you find yourself lacking in supernatural abilities? Well, I've cracked the code on why those job postings have been collecting dust for 7+ months! Apparently, companies aren't looking for veteran marketing managers anymore. Oh no, they're on a quest for the mythical Marketing Magician! 🔮 Job Requirements: - Must be able to conjure leads out of thin air 💨 - Expertise in time travel to hit impossible deadlines ⏳ - Ability to read minds for accurate customer insights 🧠 - Proficiency in turning competitor's campaigns into frogs 🐸 - Master of the dark arts of algorithm manipulation 🕯️ Bonus points if you can pull a fully-formed viral campaign out of a hat! 🎩🐰 So, fellow marketers, it's time to ditch those boring resumes and start working on your magic acts! Who needs a portfolio when you can saw your KPIs in half? 🪚📈 Remember, if they say they'll "get back to you shortly," it probably means they're still waiting for Merlin to apply. 🧙♂️ #MarketingMagicianWanted #JobHuntHumor #CorporateFantasyLand #ExperienceNotRequired #MagicWandPreferred --- P.S. If any companies are reading this, I'm still available for non-magical marketing roles. I promise I'm great at regular marketing, even without a wand! 😉