Stefanie Metzler’s Post

The Power of Inclusion & Diversity in Advertising 🚀✨ At Curate, we believe that diversity and inclusion are crucial—not just in the ads we create but also within company culture. Employees, partners, and services should all embrace these values. The need is clear: 46% of the global population faced discrimination last year, with 72% of incidents occurring in the workplace or in interactions with brands. Research from Kantar's Brand Inclusion Index shows that inclusive advertising drives 16% higher revenue compared to less progressive content. It also boosts consumer loyalty, purchase intent, and brand pricing power. In fact, 62% of Dutch consumers say a brand’s stance on diversity and inclusion influences their purchase decisions. Brands recognized by consumers for setting a positive example through their genuine commitment to diversity, equity, and inclusion (DE&I) include: Nike Dove H&M HEMA Adidas The old saying "Go woke, go broke"? Today, it's “Be inclusive, be rewarded.” 💡 At Curate, we’re committed to advancing inclusion—not just during casting, but across the entire business landscape. 🌍🤝 #InclusionMatters #DiversityInBusiness #Curate

Let’s talk about brand identity. Subconsciously, people use brands to express their personalities, values, and lifestyles. The brands they associate with can communicate aspects of their identity to others. Brands often portray a certain image or lifestyle that consumers aspire to. By associating themselves with these brands, individuals may adopt aspects of this identity, striving to become the person they envision themselves to be through their association with the brand. Let’s look at Nike. Nike has launched numerous campaigns focused on empowering women, such as "Dream Crazier" featuring Serena Williams and "Play New" featuring women athletes breaking barriers in sports. By highlighting the achievements and stories of female athletes, Nike identifies with women who pursue their passions, challenge stereotypes, and redefine traditional notions of femininity. The brands you surround yourself with support who you identify as and act as a form of expression. Whether it be the clothes you wear, the coffee you drink or the technology you use. #brandidentity #brandstrategy #brandmanagement

👟🌟 Sneaker Brands Taking Steps Towards Diversity and Inclusion 🌟👟 It's inspiring to see how sneaker brands are stepping up and embracing diversity and inclusion in the industry. From creating more inclusive sizing options to collaborating with diverse designers and influencers, the sneaker world is becoming more representative of all walks of life. By prioritizing diversity and inclusion, these brands are not only reflecting the diverse communities they serve but also setting a powerful example for the entire fashion industry. It's about time that everyone feels seen, heard, and celebrated in the world of sneakers. Let's continue to support and celebrate these brands that are making strides towards a more inclusive and diverse future. #SneakerCulture #DiversityandInclusion #InclusiveFashion #SneakerCommunity 🌈👟✨

Embracing inclusion is a well-established brand strategy that can help fuel growth, tap into new markets, and promote brand advocacy. Brands such as Savage X Fenty and Sephora are leading the way in inclusive marketing by embracing diversity in their products, models, and in-store experiences. Discover how your brand can unlock new sources of business value by embracing inclusion. #InclusiveMarketing #DiversityandInclusion

👟🌟 Embracing Diversity and Inclusion in the Sneaker Industry 🌟👟 Sneaker brands are stepping up their game when it comes to embracing diversity and inclusion, and it's a trend worth celebrating! 👏🏽 From inclusive sizing to diverse marketing campaigns, the sneaker industry is making strides towards representing and celebrating all communities. Brands like Nike, Adidas, and Puma are leading the way by collaborating with diverse influencers, athletes, and designers to create collections that resonate with a wider audience. They are showcasing the beauty of diversity through their products and campaigns, sending a powerful message of acceptance and unity. By embracing diversity and inclusion, sneaker brands are not only reflecting the world we live in but also shaping a more inclusive future. Let's continue to support and celebrate these efforts as we move towards a more diverse and welcoming sneaker community! 👟🌈 #DiversityandInclusion #SneakerCulture #In

We've all heard the saying "sex sells," but does it really? As a woman and a consumer, I’m not convinced—and frankly, I’m tired of seeing it. Today’s consumers, particularly the next generation, are looking for something different. They value authenticity, inclusivity, and meaningful connections. Sexualized content often feels outdated and disconnected from these values, alienating more people than it attracts. This mindset applies to the workplace too—dressing appropriately and acting professionally are key. We should be teaching the next generation that substance and authenticity matter more than superficial appeal. Brands and professionals alike should focus on building genuine relationships and long-term loyalty. Here’s to the brands getting it right: DOVE, Inc., Nike, and Under Armour. They're showing that respect, inclusivity, and authenticity are the real drivers of success. https://lnkd.in/eEH9SAa9

We need more companies sharing their journey and their why behind advancing DEI to help provide the counter narrative. We keep saying DEI is good for business but companies don’t really share that part of their data or story. Let’s be honest, most aren’t even tracking it.

👟🌈 Sneaker Brands Stepping Up for Diversity and Inclusion 🌟👟 From color palettes to sizing options, the sneaker industry is making huge strides towards embracing diversity and inclusion. Brands are recognizing the importance of representing and celebrating all walks of life through their designs and marketing strategies. 🌈 Embracing Diversity: Sneaker brands are expanding their offerings to cater to a wider range of skin tones, body types, and cultural backgrounds. This inclusivity not only reflects the diversity of their customers but also sends a powerful message of acceptance and representation. 👟 Size Inclusivity: Recognizing that one size does not fit all, many sneaker brands are now offering extended sizing options to ensure that everyone can find their perfect fit. This move towards size inclusivity is a game-changer for those who have struggled to find stylish and comfortable sneakers in their size. 💪 Empowering Voices: Sneaker brands are also using their platforms to amplify

🌟 Transform Your Brand with Authentic Inclusion! 🌟 🎁Hey #LinkedinFam, let's talk about implementing #branding that resonate authentically. As a seasoned DEI-certified inclusion specialist with a track record in #ecoboz success. I specialize in creating #impactful strategies that drive #positive change. 🔆🫵Take a cue from #Nike's inspiring "What if You Can?" campaign, where they empowered young girls in #SaudiArabia and celebrated #diversity. ✴️This strategic move not only strengthened Nike's brand identity as an inclusive leader but also deepened their community connection. Imagine what this could do for your brand: ✅ Build unwavering brand loyalty ✅ Attract a diverse customer base ✅ Establish your brand as a leader in empowerment Ready to unlock your brand's full potential and make a lasting impact? Let's collaborate! Click the link in my bio or reach out at inclusionplusintl@gmail.com. #InclusiveBranding #DiversityAndInclusion #Sustainability #SDGs #Empowerment #WhatIfYouCan #DEICertified #BrandStrategy