Stefan Pollack’s Post

In the fast-paced media landscape, what does it take to balance speed and accuracy? Our Emily Greifeld joined an expert panel to share insights on PR fact-checking, alongside Colleen Hale-Hodgson from The Canadian Press and moderator Adam Christensen from Notified. Here are the key takeaways you don't want to miss: https://lnkd.in/eukqBDCE #PR #journalism #factcheck

Did you know national print titles reach up to 13.6 million people per day, with online readership even higher? Securing national coverage is one of the most influential ways to get your brand message recognised and is the bread and butter of PR. In our latest blog we look at top property supplements in the UK press and share tips on grabbing national journalists' attention. To read more, please visit: https://lnkd.in/eHZtRg8V #nationalpress #coverage #propertypr #pr #newhomes

Nail the pitch! 📣 #PRpros, did you know 83% of journalists prefer one-to-one email pitching, but only 37% of PR pros prioritize relevance? Muck Rack’s survey reveals a key disconnect. Journalists reject pitches mainly due to irrelevance (73%). Time to rethink and align strategies! #PR #Journalism #PitchPerfect Dive into the full insights here: https://lnkd.in/gN63rRWn

Want to know how to grab national journalists’ attention and secure great coverage? Check out my recent blog on ‘How to achieve national coverage in your media relations effort’ on our website!

It goes without saying that tailoring your media outreach is important in #PR, but in addition to tailoring to a reporter's specific beat, consider their type of organization. Are they at a big national publication that covers the news cycle at all hours, or are they at a more local, community-centric outlet? Understanding these nuances can help you pitch them better. Read #TheTypebar this week to understand the key differences between regional, local, and national media with tips to keep in mind in your pitch.👇 https://bit.ly/43NMIMB

This is an excellent and informative article about the nuances in pitching journalists at different levels. I am wondering about tips from freelance journalists about how they prefer their pitches. Also, as a freelance consultant and writer myself, I don’t pay for the expensive databases to find journalists because I prefer a different method. “But, who wants to spend hours researching relevant reporters, their recent articles, and their contact info?” It’s me, I enjoy this process very much and how it gives me insights into trends of my interest such as climate, clean tech investment and sustainability. I’d say one of my competitive advantages against a big more expensive PR firm is that I do this thorough and specific, personal process. It really is my passion!

Ensuring brands get bang for their buck is essential, especially to a decision maker with their eye on investment. With this is mind, some PR agencies guarantee coverage to their clients. With journalists choosing to prioritise what they want to feature, and with no control over this process, PR’s need to provide the right information at the right time to earn media coverage. So, can coverage be guaranteed? and if it can, should it be trusted to be high quality? Read the full article here https://bit.ly/3M3ESqg #PRinHR #PRadvice #PRresults #guaranteedcoverage #earnedmedia #journalism #HRvendor #HRsupplier #marketingtoHR #PRcoverage

Quick Tips: 3 Proven Ways to Catch a Reporter’s Attention https://lnkd.in/eRdnE5Gb #Notified #PR #PublicRelations #YourStoryGoesHere

As PR professionals, we've all been there – spotting an error in a piece of earned media we worked hard to pitch and place. So how do you go about requesting a correction without damaging relationships? PR Daily's Allison Carter offers valuable insights on navigating this tricky situation tactfully and effectively - well-worth a read! https://bit.ly/3JhGco1 #PR #PRStrategy

It's a pivotal time in the #media industry. Publications are shutting down and reporters are unfortunately being let go at an alarming rate. As a #PR professional, don't let your knee-jerk reaction be to panic. Instead, lean into it and work to stand out from the crowd, build relationships with journalists and amplify the coverage you do secure. I break it down even further in my latest blog: https://lnkd.in/eXizfafC