Steve Henig’s Post

What’s next for retail media in 2025? Omnichannel strategies will be essential, but it’s not about adding every channel—it’s about enhancing the shopper journey. From QR codes to CTV, the focus will be on creating seamless, value-driven experiences. Read more predictions in Business Insider about where retail media is headed! #Omnichannel #RetailMedia #2025Trends

What’s next for retail media in 2025? Omnichannel strategies will be essential, but it’s not about adding every channel—it’s about enhancing the shopper journey. From QR codes to CTV, the focus will be on creating seamless, value-driven experiences. Read more predictions in Business Insider about where retail media is headed! #Omnichannel #RetailMedia #2025Trends https://lnkd.in/euVQfNP4 

What’s next for retail media in 2025? Omnichannel strategies will be essential, but it’s not about adding every channel—it’s about enhancing the shopper journey. From QR codes to CTV, the focus will be on creating seamless, value-driven experiences. Read more predictions in Business Insider about where retail media is headed! https://lnkd.in/e2dhE2vq #Omnichannel #RetailMedia #2025Trends

How do you plan to keep your shoppers engaged as they move between on and offline? One way you could to it is to spend a load of money on Retail Media. Another way you could do it is by talking to us first about some Shopper Journey Mapping. If you do that you'll know EXACTLY where to target your efforts along the Path to Purchase as you'll have a super clear understanding of EXACTLY where your shopper engagement opportunities are. So why not do that now? #tesco #omnichannel #shopperengagement #pathtopurchase https://lnkd.in/eQ52jqDP?

Much like the great Circle of Life in The Lion King, a strong omnichannel strategy connects every element—digital, in-store, and homesite advertising—into a seamless journey that guides shoppers to their moment of purchase. 🌅 Digital Touchpoints “Everything the light touches” is an opportunity to engage. QR codes on packaging, in-app experiences, and interactive in-store screens bridge the gap between physical and digital shopping, keeping your brand top of mind. 🛍️ In-Store Excellence “It moves us all” to the heart of the purchase. Eye-catching shelf displays, smart product placement, and engaging in-aisle media work together to inspire decisions while enhancing the shopper experience. ↔️ Cross-Over Channels “The path unwinds” between offline and online. In-store signage can lead to exclusive digital offers, while geotargeted ads and loyalty program reminders ensure the journey doesn’t stop when shoppers leave the store. 🏠 Homesite Advertising Like Pride Rock, your homesite is where the journey comes full circle. Personalized follow-ups, social retargeting, and exclusive discounts encourage repeat purchases and strengthen loyalty. 💡 Hakuna Matata When all these pieces align, your omnichannel strategy creates a seamless, stress-free shopping experience that drives results. It’s not just marketing—it’s the Circle of Life for your brand. At Hyphen Creatives, we’re here to help you rule your marketing kingdom. 🦁 Let’s chat! #OmnichannelMarketing #CircleOfLife #InStoreStrategy #RetailInnovation #HyphenCreatives

"If we’ve learned anything in 2024, it’s that more retailers are using — and want to use — retail media networks." To our UNFI customers, please reach out if you're interested to learn about our UNFI Retail Media Network or if you're just getting started in your #digitaljourney I'm happy to help guide and discuss! UNFI Professional Services #retailmedianetwork #digital #omnichannel Swiftly

Retail media is projected to hit $166B by 2025—but it’s time to move beyond onsite search ads and disconnected touchpoints. From omnichannel strategies to creator-driven content, RMNs must evolve to enhance the shopper experience. Inmar Intelligence has partnered with Business Insider to share 5 bold predictions for how retail media will transform in 2025. Ready to see what’s next? https://bit.ly/3VEkKQC #RetailMedia #InmarJourney

Changes have pushed various industry trends such as artificial intelligence, connected TV (CTV), store digitization, self-serve media solutions, personalization and the need for true omnichannel experiences. #retailmedia #ctv #personalization #cpg #grocery

𝙄𝙢𝙖𝙜𝙞𝙣𝙚 𝙨𝙚𝙚𝙞𝙣𝙜 𝙖𝙣 𝙖𝙙 𝙛𝙤𝙧 𝙮𝙤𝙪𝙧 𝙛𝙖𝙫𝙤𝙧𝙞𝙩𝙚 𝙨𝙣𝙖𝙘𝙠 𝙤𝙣 𝙏𝙑 𝙖𝙣𝙙 𝙤𝙧𝙙𝙚𝙧𝙞𝙣𝙜 𝙞𝙩 𝙬𝙞𝙩𝙝 𝙟𝙪𝙨𝙩 𝙤𝙣𝙚 𝙨𝙘𝙖𝙣! In today’s omnichannel marketplace, retail media is transforming how brands capture attention and drive sales. Partnerships like Instacart and Roku are leading the way, turning TV ads into direct shopping experiences. With retail media expected to double in size by 2028, are we witnessing a revolution in grocery shopping? Discover how this new landscape is shaping the way consumers shop. Article: https://lnkd.in/eN49C-66 #retailmedia #groceryshopping #foodtech #omnichannel

𝙄𝙢𝙖𝙜𝙞𝙣𝙚 𝙨𝙚𝙚𝙞𝙣𝙜 𝙖𝙣 𝙖𝙙 𝙛𝙤𝙧 𝙮𝙤𝙪𝙧 𝙛𝙖𝙫𝙤𝙧𝙞𝙩𝙚 𝙨𝙣𝙖𝙘𝙠 𝙤𝙣 𝙏𝙑 𝙖𝙣𝙙 𝙤𝙧𝙙𝙚𝙧𝙞𝙣𝙜 𝙞𝙩 𝙬𝙞𝙩𝙝 𝙟𝙪𝙨𝙩 𝙤𝙣𝙚 𝙨𝙘𝙖𝙣! In today’s omnichannel marketplace, retail media is transforming how brands capture attention and drive sales. Partnerships like Instacart and Roku are leading the way, turning TV ads into direct shopping experiences. With retail media expected to double in size by 2028, are we witnessing a revolution in grocery shopping? Discover how this new landscape is shaping the way consumers shop. Article: https://lnkd.in/eN49C-66 #retailmedia #groceryshopping #foodtech #omnichannel