Stephanie Turner’s Post

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Founder and Director at Arbor Communications | Ex IPG

Cannes Lions: It's that time of year again, and the Rogue Bees are out in force. 😎 "Rogue Bees" is such a useful idea, popularised by the inimitable Rory Sutherland. It resonates deeply in the world of creativity. Rogue bees are those daring honeybees - yes, actual little buzzing hardworking bees 🐝 - whose whole job is to COMPLETELY IGNORE their genetically hardwired mission to find nectar and instead seek out new and unexpected sources. In bee world, most follow the poetically-named waggle dance to known sources of pollen. But these rogues ignore the dance, and zigzag off to discover unknown riches. There aren't many of them, but their role is vital, and it means the hive both survives and thrives. The point is simple: if we all played it safe, we'd never discover anything new. Flying in a metaphorical straight line leads to mediocrity, and never seeing the yet unseen. Pushing the boundaries – like our honeybee friends – redefines what’s possible and uncovers unthinkable solutions.🍭 People have said smarter things about this idea and managing risk, but for me, the best of it is about creativity and staying curious. 😉 Those tiny creative rebels have got their pollen-covered bums all over this years' entries. I’ll leave it to the actual creatives to round up the best, but enjoy the LinkedIn rabbit hole while the festival is on. Try to be just a little bit more rogue bee, and celebrate those among us.🌟 #CannesLions #Creativity #Innovation #RogueBees #Marketing #BoldIdeas

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Oli Christie

Executive and personal coach, business consultant

6mo

We need more rogue bees for sure!

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