Steven Pope’s Post

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$1.2-Billion managed - MyAmazonGuy.com Agency Founder - Leveling Up Amazon Brands thru CTR PPC SEO Catalog Troubleshooting Trademarks Refunds | Amazon FBA Thought Leader

Why is 'Spray and Pray' the best go-to strategy for Amazon FBM? As a new brand on the Amazon block, your PPC strategy needs to be sharp and smart. 'Spray and Pray' isn't just throwing darts in the dark—it's about strategic spread. This approach allows you to blanket the field with your bids, giving you a better shot at finding those hidden gems that could skyrocket your sales. Check out these tips straight from the playbook: → The ‘Spray and Pray’ technique: ↳ Embrace the chaos! ↳ Kick off expansive campaigns that stretch across your entire product range, keeping those bids modest. → Smart inventory focus: ↳ Use the ‘spray and pray’ approach to cover a high SKU count, perfect for the FBM strategy. → Competitor brand bids: ↳ Outsmart your competition by bidding on their brand names. ↳ It’s a bold move that can pay off big. This is more than just a bid for clicks—it's about securing your territory on Amazon. Make your mark with a PPC strategy that’s as ambitious as your brand. It's time to 'spray and pray' your way to the top! #PPCStrategy #AmazonFBM #BrandGrowth #DigitalMarketing

  • Amazon expert, My Amazon Guy, Amazon SEO specialist, eCommerce strategy, full-service Amazon agency, PPC management, Amazon growth hacking, brand optimization, marketplace consultancy, sales boost techniques, Amazon traffic increase, listing optimization, Amazon A+ content, eCommerce branding, Amazo
Minahil Shahrukh

Direct Response Copywriter | An Extraordinaire Copywriter to Help You & Your Brand to Get the Desired Results.

3mo

If anyone who doesn’t know what a “spray and pray” strategy is then let me break it to you in my style: this Strategy is like throwing a bunch of pies at the wall, hoping some of ‘em will stick? 🍰 😃 You’re just splattering your ads everywhere and praying that a few of those clicks turn into dollars. Kinda chaotic but hey, sometimes it works! 🎯

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Fariha Idrees

Helping busy professionals and investors build online businesses for extra income and long-term financial freedom.

3mo

The 'Spray and Pray' strategy is bold and effective for Amazon FBM. Spreading bids smartly uncovers hidden opportunities and secures market presence. Embracing competition and expansive campaigns can boost visibility and sales

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Nazia Q.

I assist Amazon sellers in growing their businesses and increasing their profits Private Label Business.

3mo

Your strategy truly resonates! Embracing such an expansive approach can open up significant opportunities for new brands to stand out in the competitive Amazon landscape. Your expertise in the field is always enlightening—thank you for sharing these valuable tips!

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Muhammad Atif

I ghostwrite educational email courses that showcase ecommerce expertise. Turn your methods into marketable knowledge.

3mo

 It’s not just about widespread bids but strategic coverage to uncover winning opportunities

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Ivan Marynych

Founder at Best Seller Hunter Amazon Agency | We help Amazon sellers grow sales with Amazon marketing. $130M+ in ad sales for clients. Amazon Ads Partner. Top 1 Upwork PPC Expert.

3mo

Bold move with the "spray and pray" strategy! Have you seen good results with it?

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MUHAMMAD ABDULLAH

$20M+ Revenue Generated for eCommerce Brands | Managed 200+ FBM & Wholesale Projects | Amazon Wholesale FBM Specialist | Scaling Sales with Precision Inventory Optimization & Fulfilment Strategies

3mo

This is a really informative take on the 'Spray and Pray' strategy for Amazon FBM! I love how you emphasize the importance of a strategic spread and covering a high SKU count. Thanks for sharing these valuable tips!

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Jonny Golding

40% Increase In Amazon Sales Within 60 Days with No Retainer From an Award Winning $100.000.000 Amazon advertising team

3mo

Pros: -Generate initial sales and visibility quickly. -Covers a wide range of keywords and potential customers.

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Hamza B.

Amazon Growth Strategist | Proven 120% Sales Uplift Guarantee | Driving Results for Your Brand's Success

3mo

Steven Pope Great strategy here! Another layer that often goes unnoticed in the 'Spray and Pray' approach is utilizing negative keywords right from the start. By refining what you don’t want to bid on, you minimize wasted spend on irrelevant searches, even within a broad campaign.

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Muhammad Saad

Revolutionizing E-Commerce Visuals | Founder at Growkees

3mo

This is soo underrated. It’s not about having everything perfect from the start. It’s about testing things out, adjusting along the way and seeing what works. Steven Pope

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Jon Elder

🚀 Helping Amazon Brand Owners Launch, Scale, and Exit for Millions Through Strategic Consulting | CEO and Founder of Black Label Advisor | x1 Amazon Exit | Texan | Featured: Forbes, CNN, Bloomberg

3mo

I'll be honest, this method makes me extremely nervous!

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