Steven Fogg’s Post

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I help businesses, charities & churches reach the right audiences online & lead them to become customers, supporters & attenders.

Want to turn a one time donor into a recurring donor? Here are two big words for all charities that will help. From my personal experience: My wife and I always select worthy charities every financial year to give to. We love helping good grow. 🌳 But I'm always surprised by two big words that are often missing. It's a simple 'Thank you.' (beyond the thank you page on your website) Most charities now use automated receipting for tax deduction purposes, but I'm still surprised that many miss this vital opportunity to say thank you. I know this has a big impact on recurring giving in the future, versus someone giving a one time gift. How to say thank you: 1. Change your subject line from receipt to 'Thank you for your donation' in your automated receipt email. 2. Send an automated follow up email from the CEO/fundraising director to say thank you again and expand on the impact your generosity makes. 3. In the future you have an opportunity to move the one time giver to a recurring giver. But don't have this in your email sequence straight away. Give them some time and send more emails about the impact your organisation is making over a few months. Then ask.

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Robert Ward

Marketing, Business & Government Relations Consultant

8mo

Great advice!

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