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Annouchka Behrmann, as managing partner in Hong Kong, will enhance client services in corporate communications and purpose, and boost FINN's leadership in travel and tourism. Catherine Feliciano-Chon, promoted to managing partner, strategic development, Asia Pacific, will focus on business development, brand strategy, and thought leadership to strengthen FINN Partners' regional presence. Speaking about the promotions, Howard Solomon, founding managing partner in Asia, said, “Cathy’s new role expands our regional leadership bench so we can grow our capabilities across offices and position the group for long-term sustainable growth in Asia. She brings to this new role over 35 years’ experience in brand strategy and marketing communications with clients and projects throughout the region, a track record in thought leadership and a formidable network.” Meanwhile, Peter Finn stated, “The growth that we’ve achieved in Asia thus far wouldn’t be possible without the amazing leadership we have in the region. Cathy and Annouchka along with our other Asia Pacific leads know the market well and bring a level of excellence and client service that is second to none. Given our expansive footprint, unrivalled depth and breadth of sector expertise, and flexible ONE FINN model that allows us to offer clients best-in-class, full-service capabilities #promotion #marketing #asiapacific ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4

Those who missed our event in September on The Future of Marketing and Marketing Organizations in APAC organized by Jaslyin Qiyu Mad About Marketing Consulting and Corinna Seidel PALLAS BrandFare, please check out the event highlights of what was being shared here: https://lnkd.in/gTQpGyqn We deep dived into the key areas around: • Career development and growth in marketing – Addressing Structural Challenges of an Industry: Reasons for high turnover and a growing trend of career breaks among marketing and creative professionals, the importance of organization and self leadership, and ways to navigate organizational challenges when attracting and retaining talents. • Future-Proofing Marketing Organizations amidst Restructuring and Business Transformations: Centralization vs decentralization; the challenges and opportunities of each strategy from a micro and macro level, how marketers are impacted and how they can future-proof their careers. • Localization of Brands and Marketing – Creating Love Brands in Foreign Markets: How to localize successfully, resonate across diverse cultural idiosyncrasies and evolve to become brands that your customers will come to love, grow their love and share their love for you with others while retaining global identity. Thank you to all speakers for your valuable insights shared Alexander Ziehe 齐安礼 Cara Wong Derek Tan Judson Teo Michelle Comrie Mylene Ong Will Lee X.Y. Ng If you like what you read, do check out more insights and perspectives from us here as sharing is caring in this knowledge era! https://lnkd.in/gdaRjBtR *************** Hi 👋 - we are a B2B and B2C marketing advisory firm backed by a 👩💻 founder who has more than two decades of transformative marketing experience combined with change management, customer experience and process, people and platform optimization experience. Connect with us for a chat as we love to solve problems, big or small. #futureofmarkekting #madaboutmarketingconsulting #marketingforthenextgen #martech #marketingcareers #brandproposition

The Real ROI of Event Marketing Most people equate event marketing with immediate sales. But let's flip the script and explore what's often overlooked. 1. **Relationships Over Transactions:** Events offer a unique platform to foster deeper connections. Ever noticed how a meaningful chat over coffee at a conference sticks more than a cold email? 2. **Brand Trust and Loyalty:** When prospects see you investing in the community and providing value without a hard sell, it builds trust. And trust is a currency that pays dividends long after the event is over. 3. **Insights and Innovation:** Getting face-to-face feedback from your target audience is invaluable. It can spur product innovation and refine your marketing strategies in ways you wouldn't have considered. Want to truly leverage event marketing? Focus less on immediate sales and more on these long-term gains. Ready to rethink your event strategy? Drop a comment or send a message!

Event marketing encompasses a diverse range of promotional activities centered around organizing and executing events to achieve specific marketing objectives. These events can vary from product launches and industry conferences to trade shows, seminars, and experiential activations. The scope of event marketing is broad, offering opportunities for brands to enhance their visibility, engage with customers on a personal level, generate leads, educate stakeholders, foster community, conduct market research, and drive sales. By leveraging the power of in-person interactions, events provide a platform for brands to showcase their offerings, values, and personality while creating memorable experiences for attendees. Whether it's building brand awareness, launching new products, nurturing customer relationships, or driving business growth, event marketing remains a versatile and impactful strategy in the ever-evolving landscape of marketing and communication. #eventmarketing #digitalamarketing #eventmanagement

Event marketing answers unasked questions about what a brand offers. Relationships forged through these campaigns create everlasting bonds. Outstanding Promotions ZA

Heading into 2024, event marketing in the Asia-Pacific (APAC) region continues to be a dynamic influence on business growth, reflecting the unique cultural and economic diversity of the area. Marketing leaders across APAC were invited to participate in a virtual roundtable titled 'Setting the Stage: Optimising Event Marketing Strategy in APAC for 2024.' We extend our gratitude to all participants for their valuable contributions to the insightful discussion, and we thank The Ortus Club - Executive Knowledge Sharing for having us illustrate this engaging conversation. #sketchnote #sketchnoting #mindmap #mindmapping #virtualevent #marketing #eventmarketing #marketingstrategy #marketingstrategies

𝐒𝐮𝐜𝐜𝐞𝐬𝐬 𝐒𝐭𝐨𝐫𝐲 - 𝐋𝐞𝐚𝐝𝐬 𝐟𝐫𝐨𝐦 𝐞𝐯𝐞𝐧𝐭𝐬! Over the past three months, we’ve successfully converted event-generated leads into product sign-ups for a client. Two distinct events and multiple sign ups. We’re now confident that this channel will continue to deliver a steady stream of sign-ups for our client. The Story: I believe in playing by my clients strengths, this organisations super strength is events and trade shows. They are true thought leaders in their industry. When I stepped in as a consultant, I quickly recognized this strength and chose not to disrupt it by introducing new marketing methods. Instead, I built on what they were already excelling at. Three months in, we now have a well-established and effective channel that's consistently delivering results. What we did differently: NOTHING, NO HACKS! What we did smart: We built an “Event Marketing Framework,” assembled a hybrid team, and trained the internal team to execute it seamlessly. For the hack seekers: The hack is "effective execution" The common notion: In my 20+ years in marketing, I've rarely seen companies truly appreciate the value of events, exhibitions, and trade shows. They often overlook these as a viable and active marketing channel. With the shift to digital marketing, especially post-pandemic, the attitude towards events took a turn for the worse. But the truth is, events remain one of the most effective channels out there—more so now, in the era of digital transformation. Last Takeaway: It’s not about choosing the “right” channel—it’s about how effectively you operate within it. Any channel can deliver results if leveraged strategically and executed well. #marketing #events

#EventPlanning - 7 Key Points Events Should Be A Strategy #FrizeMedia https://buff.ly/3vO1IL4 #businessandmanagement #corporateeventplanning #eventplanning #corporateevents @Charlesfrize #biztips #OnlineMarketinginEurope #OnlineMarketingGhana #Marketing #DigitalMarketingServices #Ghana

People want human connection. Both in-person and online events are looking up in world saturated in AI-generated content. Demand generation webinars and thought leadership panels have been the pillar of my content strategies at high-growth startups. They are ripe with content repurposing opportunities for different channels. Plus I love planning and hosting meaningful conversations with experts. #eventmarketing

Do you use events as your primary channel for customer acquisition and retention? Splash’s 2024 Outlook on Events report details the biggest challenges, top trends, and the power of Event-Led Growth approach. Here’s some of the notable stats I’ve rounded up: 🔶 Companies are going all-in on events in 2024. More than two-thirds (69%) of companies expect to plan more events this year 🔶 MORE than half (54%!) of US-based marketers are notably neglecting to track event registrations 🔶 8 out of 10 (84%) companies say events help their company stand out from the competition I hypothesize that this push towards AI-everything + Zoom fatigue will make in-person events be even more valuable. When everything is the world is headed towards digitally-enabled, the human-centered aspects become that much more valuable. Digest the full report here: https://lnkd.in/gjzQCDGJ Overall, event marketing is challenging, but you don’t have to go at it alone. Tap me for a quick discovery call and learn how I can help you outsource your marketing headaches when it comes to event marketing: