Stitch’s Post

Check out the latest "Why I Brew" video by our friends at Briess Malt & Ingredients Co. featuring our talented brewers and brewery founder!

Your emails should be like the first sip of a Lakefront Brewery beer—refreshing and unforgettable! 🍻 How do you keep your customers coming back for more? #EmailMarketingRefresh #MilwaukeeBrew #CustomerLoyalty

Do you skew international or domestic if and when you drink beer? If the latter, did you celebrate #AmericanBeer 🇺🇸🍺Day? No worries if not — it fell on a Sunday this year (10/27) so that means you have all week 😆 (✨🍻✨ 👈🏾 that's what I call a #BeerCheers -- which you'll see us do in this video too... ) Now that you've got plenty of time to celebrate it, check out this highlight vid I shared from my “Savory & Sweet Show” vault re: the value of serving up and providing hidden beer history for a client— via a 2022 harvest season convo with Kim Harris, co-owner of Harlem Hops .. + Below is the link to my 2024 #AmericanBeerDay blogpost that sheds a little light on the surprising underpinnings of our nation's thriving beer industry. It's intended to serve as inclusively empowering intel for future beer-based entrepreneurs of all hues (albeit potentially "controversial" or even contested -- especially these days depending on what one imagines the profile or Avatar of the “#averageAmerican #beerdrinker” is, always was, or 'should be')… I’d love to know whether what’s in this brief blogpost (and any of the other TFG beer posts I wrote that it links to) is new information to you or if it’s familiar in any way (i.e, you’ve heard it or perhaps bits of it before -- along with your comments or q’s — including ways you think info like this either could or wouldn’t ever possibly impact beer businesses & the industry at large. I’ll stay tuned … 👁️👉🏽 https://lnkd.in/eKAxJExE

Since 2017, Bill Shufelt (CEO, Athletic Brewing Co.) went from hedge fund trader to the CEO of the leading producer of non-alcoholic craft beer. Unlike my typical tech-focused chats this one centers around a product I personally love. In the conversation, Bill tells stories of the unscalable but crucial strategies he used to build a brand, push past rejection, and redefine the non-alcoholic beer industry. → The unscalable activities that made Athletic a household name Athletic Brewing’s brand was built on unscalable activities, like handing out samples at races. Now, Bill often runs into high LTV customers at races he hasn’t attended in years when they say things like, “I met you in 2018 and my fridge has been full of your beer ever since.” While each sampling felt minor in the moment, Athletic has now activated thousands of events, and the long-term impacts accumulate. → How rejection helped Athletic build a competitive advantage Facing initial rejections from every contract brewer in the US, Bill took a bold step in building their own brewery. In hindsight, it allowed them unparalleled control over every aspect of production, from ingredient quality to rigorous testing of each batch. By handling everything in-house, Athletic also gains the flexibility to innovate and respond to market demands quickly—benefits that would have been unattainable had they relied on external partners. → Bill’s genius sales tactic Bill personally signed 300 deals with retail stores using clever tactics. Before pitching a buyer at a store, Bill would recruit a random grocery store shopper to pretend that they were super interested in the beer while Bill was pitching the deal. This approach helped break initial skepticism and build early buzz around their offerings, which helped Athletic secured shelf space and propel forward. For more stories and lessons from Bill, check out the full episode at: https://lnkd.in/gJjHJz_w

All 🍺 brewing starts with dry bulk grains, be they barley, wheat 🌾, corn 🌽 or rice 🍚. This episode is the intersection of Agronomy, Brewing and Supply Chain Management! #agronomy #drybulk #grain #beer #supplychainmanagement

What if your brewery brewed a movie-inspired beer? Show us your most creative beer name and style in the comments! From a The Goldblum Gose to Imperial Galactic Porter, let’s see your imagination flow! 🌊 🍻 #BrewBetter #Beer30 #BrewerySoftware

I understand that you put a lot of trust into your peers when it comes to recommending anything that is beneficial for your beverage production. I encourage you to listen to what Justin Vickaryous (a user) has to say about our instruments and sensors, he is a user. For a reason. Actually many reasons. Listen and learn why - CBOX helps you to get insights at packaging and before to maximize shelf life - how an Alcolyzer system helps you being within ABV spec when it comes to high gravity or non hig gravity brewing - why an oxygen sensor for wort deareation is meaningful - why blending and carbonation makes you much more efficient in making your final product ...and more! If you make #beer, #soft-drink, #cider, #wine, any other beverage, you will be able to relate.

Strong writing can entice people to shrug at low production value.

It's National Beer Day, so let's talk about the benefits of HOPS! OK, OK...maybe the benefits are a bit lost in the beer-making process. Nevertheless, hops are a fantastic herb that have many benefits. #nationalbeerday #benefitsofhops #hops #hopsforhealth #learnaboutherbs #clinicalherbalism #NMHerbalist #wethingtonholisticarts

EP 132: “Hops and Hardships” – Mike & Blaine by Blaine Bertsch It was a good run. After almost two decades of growth and an explosion of crazy-good flavors, the craft brewing business is in decline. How could that be? You would think the beer snobs would revolt or come to their favorite brewers' rescue, but that hasn’t happened yet. In this episode, Mike and Blaine speak […] #boomers #babyboomers