St.John Dunne’s Post

Thanks Harvard Business Review for publishing this piece I wrote with my colleagues Andy Pierce and Basma Abdel Motaal on Loyalty Programs. Our survey found 63% of consumers base their buying decisions on the loyalty programs they participate in. Yet, for every successful program, there are a dozen underperforming ones delivering a low return on investment. How can companies redesign their loyalty strategies to drive meaningful engagement and profitable growth? https://bit.ly/3Xpr0vq

ENGAGE & EARN: LOYALTY PROGRAM HACKS Loyalty programs sway up to 63% of consumer buying decisions, our latest survey shows. Yet, while some soar, many struggle with low ROI and weak engagement. How can companies turn things around?   In Harvard Business Review, Maureen Burns, Andrew Pierce, and Basma Abdel Motaal explore how your company can avoid these pitfalls and build a high-performing loyalty program that drives profitability and growth. https://atbain.co/4dKhTvJ

Loyalty programs sway up to 63% of consumer buying decisions, our latest survey shows. Yet, while some soar, many struggle with low ROI and weak engagement. How can companies turn things around? In Harvard Business Review, Maureen Burns, Andrew Pierce, and Basma Abdel Motaal explore how your company can avoid these pitfalls and build a high-performing loyalty program that drives profitability and growth. https://bit.ly/40nUPQh

Loyalty programs sway up to 63% of consumer buying decisions, our latest survey shows. Yet, while some soar, many struggle with low ROI and weak engagement. How can companies turn things around? In Harvard Business Review, Maureen Burns, Andrew Pierce, and Basma Abdel Motaal explore how your company can avoid these pitfalls and build a high-performing loyalty program that drives profitability and growth. https://atbain.co/4dKhTvJ

Loyalty programs sway up to 63% of consumer buying decisions, our latest survey shows. Yet, while some soar, many struggle with low ROI and weak engagement. How can companies turn things around? In Harvard Business Review, Maureen Burns, Andrew Pierce, and Basma Abdel Motaal explore how your company can avoid these pitfalls and build a high-performing loyalty program that drives profitability and growth. https://bit.ly/3YE57KS

What would you do differently when your loyalty programs sway up to 63% of customer/prospect buying decisions? #ZenformationAdvisory #CustomerLoyalty #CustomerEngagement #Personalisation

Loyalty programs sway up to 63% of consumer buying decisions, our latest survey shows. Yet, while some soar, many struggle with low ROI and weak engagement. How can companies turn things around? In Harvard Business Review, Maureen Burns, Andrew Pierce, and Basma Abdel Motaal explore how your company can avoid these pitfalls and build a high-performing loyalty program that drives profitability and growth. https://bit.ly/4el9Ju9

According to a recent Bain survey, 63% of consumers base their buying decisions on the loyalty programs they participate in. Yet, for every successful program, there are a dozen underperforming ones delivering a low return on investment. How can companies redesign their loyalty strategies to drive meaningful engagement and profitable growth? My colleagues Maureen Burns, Andrew Pierce, and Basma Abdel Motaal share insights in Harvard Business Review on modern techniques for building loyalty programs that truly work. https://bit.ly/3MNs1bX

According to a recent Bain survey, 63% of consumers base their buying decisions on the loyalty programs they participate in. Yet, for every successful program, there are a dozen underperforming ones delivering a low return on investment. How can companies redesign their loyalty strategies to drive meaningful engagement and profitable growth? My colleagues Maureen Burns, Andrew Pierce, and Basma Abdel Motaal share insights in Harvard Business Review on modern techniques for building loyalty programs that truly work. https://bit.ly/3ZzMjNw

According to a recent Bain survey, 63% of consumers base their buying decisions on the loyalty programs they participate in. Yet, for every successful program, there are a dozen underperforming ones delivering a low return on investment. How can companies redesign their loyalty strategies to drive meaningful engagement and profitable growth? My colleagues Maureen Burns, Andrew Pierce, and Basma Abdel Motaal share insights in Harvard Business Review on modern techniques for building loyalty programs that truly work. https://bit.ly/3Zz4jrk