Stobee’s Post

Decisions, decisions... 🤔 Want to know how (potential) customers decide which Hospitality venue they're going to visit? BRAND NEW research is now available on the KAM Knowledge Hub (https://lnkd.in/e5A_dz6V) as part of our latest 'Plan to Plate' report, in partnership with guest engagement platform Paytronix/NFS Technology https://lnkd.in/dfJybEEG 💡 Guests are turning to google/internet searches before friends & family for venue recommendations. 💡 The top things potential guests want to know are... what's on the food menu, what other customers think and prices. 💡 1-in-10 guests will look at the website before EVERY visit to a venue. 💡 Most used social platforms for research pubs/bars/restaurants are Instagram, Facebook then TikTok (the last two are equal for GenZ.) You can download the full 'Researching a venue' infographic here: https://lnkd.in/dfJybEEG

What elements of an event makes attendees more likely to have a positive experience? According to the Freeman Company Attendee Motivators report, here are the top 3 factors positively influencing event experiences: ✨ Immersive Experiences - 64% 📅 Customised Agenda Plans - 45% 🔧 Tech Making Events Easier - 44% Also noteworthy: 🌟 Immersive, Visually Appealing Atmosphere - 43% 🍽️ Quality Food & Beverage Offerings - 28% Do these responses surprise you or has this been the case for your own events? Check out the Freeman report for more insights and useful stats for organisers! #EventPlanning #ImmersiveExperiences #EventTech #Agenda #EventStrategy #Eventprofs #EventIndustry #Networking #EventSuccess

I recently revisited my Bars.com job description and, frankly, it was a disaster—a mess of jargon and ambiguity. I couldn't stand it. So, I decided to simplify it: "Building and operating a massively scalable experiential network." This new version, while concise, lacks context, leading people to ask what it really means. In our increasingly digital world, it’s always been inevitable that the efficiencies of digital will extend to real-world and merge with experiential settings. This is driven by 3 key factors: 1. The physical world isn't going anywhere and like it or not we live in it. 2. IRL experiences are infinitely more valuable than digital interactions. 3. Digital experiences are infinitely more measurable than messy real-life events. The reality, however, is that digital and experiential channels need not compete with each other—they do because we've created a connectivity and measurement gap. Digital marketers thrive on metrics to enhance their strategies, while real-life experiences inherently offer greater relevance and impact. The challenge is that experiential must overcome the 'we brought receipts' mentality that digital marketers enjoy, and digital engagement must address its tendency to disrupt real-world social constructs, often leading to a paradoxical disengagement from reality. The integration of digital efficiencies into real-world experiences represents more than a technological evolution; it is a cultural revolution and it has been playing out along generational lines. Our society is at a crossroads where the immersive, tangible value of physical interactions can be enhanced by the precision and scalability of digital tools. We are not merely bridging a gap; we are reimagining the way we connect, communicate, and engage. To bridge this divide, we need to develop irl programmatic networks and cross-channel platforms that bring digital efficiency into the physical world. This requires implementing a framework that creates an always-on ecosystem, designed to drive relevance, actionability, and measurement across real-world settings. By providing interfaces and exchanges, we can facilitate data flow between digital and real-life experiences, creating a unified data channel that addresses audience needs in a relevant, actionable, and measurable manner across a merged platform. Imagine a world where the authenticity of a face-to-face conversation is seamlessly augmented by the analytical power of digital insights. Where attending an event doesn't just mean being there, but experiencing a relevancy enhancement that enriches every interaction. This convergence doesn't just aim to make digital more human; it seeks to make human experiences more profound and meaningful. This is the vision, and this is what’s driven me here. For me it’s about fostering connections that matter, both online and off and you can see the beginning of this vision at our new website on bars.com #experiential #digital #programmatic

Decisions, decisions... 🤔 Want to know how (potential) customers decide which Hospitality venue they're going to visit? BRAND NEW research is now available on the KAM Knowledge Hub (https://lnkd.in/e5A_dz6V) as part of our latest 'Plan to Plate' report, in partnership with guest engagement platform Paytronix/NFS Technology https://lnkd.in/dfJybEEG 💡 Guests are turning to google/internet searches before friends & family for venue recommendations. 💡 The top things potential guests want to know are... what's on the food menu, what other customers think and prices. 💡 1-in-10 guests will look at the website before EVERY visit to a venue. 💡 Most used social platforms for research pubs/bars/restaurants are Instagram, Facebook then TikTok (the last two are equal for GenZ.) You can download the full 'Researching a venue' infographic here: https://lnkd.in/dfJybEEG

I recently visited the Tulip Festival, an unforgettable experience of vibrant blooms and lively atmosphere. One aspect that caught my attention was their strategic ticket pricing. The festival adopted a dynamic pricing model: the closer you book to your arrival date, the higher the ticket price, while early birds enjoy significant discounts. This strategy not only encourages early planning and guarantees better crowd management but also optimizes revenue by catering to last-minute planners willing to pay a premium.A key takeaway from this approach is the balance it strikes between customer satisfaction and revenue maximization. By incentivizing early bookings, the festival can better predict attendance and prepare accordingly, ensuring a smoother experience for all. I think this model can be a game-changer for events looking to improve their operational efficiency and financial performance! What do you think? #linkedincreators #linkedin #tulipfestival #strategy #customersatisfaction

One of the things I care passionately about is living in the present moment as much as humanly possible. This is where we find something called flow (also known as flow-states, being in-the-zone, or in-the-pocket). Flow has been extensively researched and boasts impressive benefits, such as: 📈 500% increase in productivity (McKinsey & Co.) 📚 490% increase in skill acquisition/learning (DARPA) 🧠 430% increase in creative problem solving (University of Sydney) But the benefits of flow extend beyond these impressive stats. Flow feels incredibly good. It’s powered by a mix of 5-6 of the most pleasure-inducing neurotransmitters known to humanity. Many of the projects I work on are deeply rooted in human psychology and user-centric research and design. Our goal is to make it easier for users to enter their own flow-states in real life. Achieving flow means we've struck product gold, benefiting both the users and the business. I’m thrilled for the bars.com team! 🎉 They’re leveraging technology to get out of the way of, and simultaneously enhance, real-life experiences. This is what I call #productgoals. #experientialdata #aiproduct #flow #userexperience

More than Just Shopping, It's an Unforgettable Year-End Party! The phenomenon of year-end events that combine shopping, entertainment, dining, and interactive activities is becoming an increasingly popular trend among the younger generation. Such events not only provide a place to shop but also offer an all-round entertainment experience, creating an atmosphere that brings together various exciting elements in one unforgettable celebration. During the year-end rush, these events offer visitors an opportunity to engage in activities beyond mere shopping. With activities such as exciting competitions, interactive games, and fun amusement rides, these events provide an enchanting experience. Visitors can get involved in every moment, feeling the excitement that is not just about the products but also about the entertaining hands-on experience. In addition to entertainment and exciting activities, these events are also a place for brands to introduce their products in a fun and memorable atmosphere. Audience engagement in interactive and engaging activities creates a strong emotional connection between visitors and brands, making these events more than just promotional events. This phenomenon shows how year-end events have evolved into more than just a place to shop. By combining elements of entertainment and hands-on interaction, events like these provide an opportunity for the next generation of shoppers. #ShoppingParadise #CulinaryFestival #MusicConcerts #FestivalFun #LiveMusic #HolidayEvents #IndonesianFestival #EndOfYearCelebration   

Cafes, clubs, pubs, and restaurants often use social media to promote events and offers, but they don’t always provide instant, relevant information to customers. 🌟 My Watering Hole outshines social media and traditional search engines by delivering location-specific details directly to customers on demand. 📲✨ Read the article for insights on the challenges faced by the hospitality industry, the shortcomings of traditional marketing solutions, and our innovative approach on bridging the communication gap with real-time information. 🍹📍 #Hospitality #TechSolutions #CustomerExperience #Innovation #RealTimeInfo #MarketingChallenges https://lnkd.in/dCfGbcTs

An average "Click Through Rate" of ~2-3% on social media ads, and a rocketing rise in "near-me" searches indicate that the hospitality industry is unable to reach the right customer with the right message. The industry needs to deliver real-time information on venues, promotions, and events that can be used by customers instantly. This article explores the communication challenges, limitations of existing solutions and the innovative approach of My Watering Hole app to revolutionise leisure exploration and enjoyment for customers. https://lnkd.in/dbx5aEQG