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⛺ BCF vs. Anaconda ⛺ We've been flooded with questions about two of Australia's favourite outdoor retailers—BCF and Anaconda ⛺ 💫 But the real question is, how do their online customer experiences compare? Due to popular demand, we’re jumping the queue to bring you this comparison! You may have seen snippets on the Online CX Index, but here's the scoop: BCF is outperforming Anaconda by 15 ranks! Let’s take a look at how they stack up over the past 90 days (average): 1️⃣ Live Chat Response Time ⚡ BCF: 1.2 mins Anaconda: 0.5 mins Outdoor Average: 1.1 mins 2️⃣ Dispatch Time ⏳ BCF: 0.9 days (segment winner!) Anaconda: 2 days Outdoor Average: 1.4 days 3️⃣ Delivery Time 📦 BCF: 3.8 days Anaconda: 4.9 days Outdoor Average: 4.9 days 4️⃣ Refund Processing 💸 BCF: 12.9 days Anaconda: 5.7 days Outdoor Average: 10.5 days 5️⃣ Email Response Time ✉️ BCF: 39.5 hours Anaconda: 31.4 hours Outdoor Average: 30.1 hours 6️⃣ "Unlikely to Return" rate based on experience🚪 BCF: 26% Anaconda: 32% Outdoor Average: 36% 7️⃣ Top Performing Dimension 📈 Both: Product & Packaging 8️⃣ Battle of Dimensions 📊 BCF: Outperforms Anaconda the most in returns experience. Anaconda: Outperforms BCF the most in post-purchase support. (Detailed insights on what we measure are available in our live demo.) Nominate yourself, your competitor, or even your neighbour (if he is on the Online CX index)! Head over to Inside Retail Australia website and let the competition begin, tag in the comments who should be next. ⬇️✨ Just a thought... If you're selling products through distributors and wholesale partners, why not take a peek at the experience they're serving up to your customers? 🤷♀️ BCF - Boating, Camping, Fishing Anaconda Group Pty Ltd

ChannelEngine & ANWB 👉 interested in launching your products on this new marketplace in the Netherlands? As a Silver Partner of ChannelEngine, we can help you in onboarding, listing creation and account management. Drop a message if you want to understand how you can start selling on this brand new marketplace.😉 #marketplace #anwb #channelengine #ecommerce

Quarry was tasked with redesigning the Camping World web experience to unify the platforms and better serve Camping World's diverse user base, ranging from seasoned RVers to "van life curious" newcomers. Customer segmentation, customized content and personalization, and revamped search functionality came together to create a more engaging and user-centric online presence for Camping World. https://lnkd.in/gYtbxf_i

Do you have a hunger for data? Feast on 100+ questions answered by 10k+ core mountain bikers. Go for the full survey results or peruse the 13-year trends. Either way, it's a full plate of legit mountain bike market data.

Bike Rentals Analytics: Insights and Strategies from Kaggle Data https://shorturl.at/fB0zY #Consumer Ratio  bike rental data shows a disparity between registered consumers (81.17%) and casual users (18.83%). Enhancing the experience for registered users and converting casual users into registered ones is crucial. Loyalty programs, personalized promotions, and exclusive benefits can maintain engagement. Offering incentives like first-time discounts for signing up, trial memberships, and showcasing the benefits of being a registered user can encourage registration. #Monthly Rentals With rentals ranging from January's low of 134K to August's high of 351K resources should match demand. For below-average months, targeted promotions and discounts could boost rentals. During peak months, ensuring adequate bike availability and maintenance is crucial. Implementing dynamic pricing, enhancing user experience through app improvements, and offering loyalty rewards during low seasons can help balance rentals and maximize revenue. #Seasonal Rentals Summer sees the highest rentals (1,061K) and winter the lowest (471K). Adjusting resources to match seasonal demand is essential. For peak seasons, ensuring adequate bike availability, maintenance, and customer support is crucial. In lower-demand seasons, introducing promotions, discounts, and loyalty programs can encourage rentals. Dynamic pricing strategies and targeted marketing campaigns during off-peak seasons can balance demand and optimize revenue. #Weekday vs Holiday Rentals Workday rate vastly outnumber holiday. For workdays, maintaining a large fleet, ensuring regular bike maintenance, and enhancing commuter-focused services is crucial. To increase holiday rentals, introducing promotions, family-friendly packages, and partnerships with tourist attractions could be effective. Marketing campaigns highlighting the benefits of bike rentals for leisure and holidays can help boost rentals. #Yearly Improvements Yearly data shows an increase of 64.88% in 2011 to 2012. Clear and sunny days saw the most increase, rising from 875K to 1,4M. Enhancing the customer experience during favorable weather could include expanding bike availability, ensuring optimal maintenance, and promoting outdoor events. Targeted marketing campaigns emphasizing biking on clear days can further boost rentals. #Rentals by Weather Conditions The data shows a preference for rentals during clear and sunny weather, with a decline as weather worsens. To optimize operations, maximize bike availability and maintenance during favorable weather, and reduce availability during poor weather, offering promotions or incentives. Knowing these can improve service efficiency and customer satisfaction. #DataAnalytics #DataScience #BikeSharing #Kaggle #BigData #DataInsights #DataDriven #BikeRentals #CustomerExperience #WeatherData #MarketTrends #OperationalEfficiency #DataVisualization #MarketingStrategy #CustomerLoyalty

We are pleased to present the 2024 Vital MTB Audience Survey results and Market Trends Report. The survey focuses on purchase intent for the upcoming 12 months and offers valuable insights into the core mountain bike consumer market. Over 10,000 participants from around the globe completed the survey. Below is a summary of user demographics, key results from select categories, and significant trends.   Demographic Overview: - Median age: 42 - User location, top 5 countries: US, Canada, Australia, UK, Germany - Average number of bikes currently owned: 2.4 - Average cost of current bike: $5,190 Purchase Intent Over Next 12 Months: - Plan to buy a new bike: 39% - Brand of bike: Undecided, Specialized, Santa Cruz - Brand of ebike: Undecided, Specialized, Orbea - Brand of suspension fork: Fox, RockShox, Undecided - Brand of rear shock: RockShox, Fox, Undecided - Brand of handlebars: OneUp, Undecided, Renthal Notable Trends This Year Include: - In wheel size to buy, mixed (29" front, 27.5" rear) moves into solid second place behind 29", 27.5" is a distant third - Like last year, Specialized won seven of the 12 next bike to buy categories, including overall and eMTB - Trek snagged two next bike to buy spots (hardtail and Under 100mm); Canyon, Orbea, and Canyon scored one each; for the first time in years Santa Cruz didn't win any complete bike categories  - Fox passed RockShox in fork, RockShox retains top spot in rear shock - Brakes used to be dominated by Shimano, and they're still the winner, but it's much more competitive, with five brands each scoring 10%+ market share Full survey results and market trends are in the Vital MTB media kit: https://lnkd.in/gHfMVSDv

What's going on with Camping World and the broader RV industry? Read the latest commentary from John Healy at Northcoast Research. While many had predicted that 2024 would be a turnaround year for the industry, most commentary is now starting to align with my earlier predictions that the RV industry wouldn't stabilize until 2025. The industry is still awash with excess inventory, much of it non-current and overpriced. Much of the production from 2022 and 2023 is also made to very low quality standards, and most lenders are treating any 2023 inventory as used and financing it accordingly. There are also many consumers who are trapped in purchases made during 2021 and 2022. These individuals aren't willing to trade in for something new, they just want out. However, many of them are suffering from the same issues. The RVs they own are falling apart (even when they aren't being used), they are upside down in their loans, and many were loaded up on F&I products that add little to no additional value on the resale market. These open market sales are in direct competition with dealers looking to get out from under crushing floor-plan and curtailment obligations. In summary: Northcoast Call recently attended the RV Power Breakfast in Elkhart, Indiana, where they listened to presentations by industry leaders and engaged with various contacts. The presentations included insights from Camping World and KOA, indicating a long-term industry potential with expected modest declines in RV travel bookings for 2024, but continued growth due to shifting consumer demographics. Attendees foresee a broad-based recovery in RV retail trends more likely in 2025 rather than 2024, attributing the current market decline to sluggish sales trends, particularly in the high-end segment, and limited catalysts for a rebound until interest rates are cut and new ASPs decrease. Despite these challenges, there's optimism about the long-term potential of the industry, with expectations of a growth year in 2025. Northcoast Research maintains a positive view on Camping World's investment prospects, highlighting its larger store base and potential for innovation and scale opportunities. To read the full article, click on through... https://lnkd.in/esAbWXkn #RV #CampingWorld #NorthcoastResearch #FloorPlan #Curtailments

Q3 numbers are in, and it's looking good in the Bike Hub marketplace. Find out which categories boomed, and which contracted during the winter months 👇 https://lnkd.in/d2RadFwr

We’re excited to welcome Extac back to the LION Digital Pride to reclaim its number-1 position in the market. 🦁 Extac Australia is a leading supplier of outdoor and survival gear, specialising in knives, camping accessories and tactical equipment. Extac sources and delivers quality products at the best prices, offering customers the largest range of tactical and outdoor brands from all over the world. Originally joining LION in March 2023, Extac received great wins before the brand’s hiatus. Having recently undergone a change in management, the owner realised LION offered several proven eCommerce digital marketing wins and was excited to see how we could regain the brand’s former glory. As Extac looks to climb to the top position for its product range, we’re aiming for a comprehensive strategy to rebuild the brand’s foundations while focussing on reaching even greater wins than previously attained. Explore Extac’s comprehensive range of tactical, camping and survival gear at https://hubs.la/Q02XFY8V0 If you’d like to see what the LION Digital team can do for you, reach out to our experienced multichannel specialists today! LION Digital is one of the only true eCommerce-focused agencies in the game! As 1 of only 5 Shopify Plus Marketing Partners, a Google Premier Partner 2024, and a Klaviyo Elite Master Partner, we have the eCom cred and experience your brand needs to thrive. #DigitalMarketing #eCommerce #LIONDigital #SurvivalGear #TacticalGear #CampingGear #Knives #Outdoor

Imagine knowing your customers so well you can reach them with the right message, at the right time, no matter the channel. ✨ 🦄 Sounds like a dream right? That’s exactly what Camping World achieved with its CDP, driving personalized engagement across online and offline touchpoints. Here’s how they did it: https://lnkd.in/eMcEFMjY