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#Toptips for any fellow Europeans heading to Natural Products Expo West this week: 🍟 Remember to ask for fries, not chips ⚽ It’s soccer, not football  📅 Check your calendar, not your diary  💡 Use the right insights and data for the region you're in To help you out with the last one, we've taken a look at bar brands across Europe and North America and how they differ… 82% of brands in North America specialise in just one type of bar vs 67% in Europe 44% of brands in North America specialise in nutrition bars alone vs 28% in Europe Only 2% of brands in North America offer all three types of bar vs 9% in Europe Need any more intel? Nick Morgan will be at #ExpoWest all week! #ActiveNutrition #SportsNutrition #ProteinBar #CerealBar #NutritionBar

I had the privilege of attending the Canadian Health Food Association Conference for the second year in a row. It was amazing again this year! CHFA NOW is the number one source for new products and education for retailers who are doing business in Canada. Everything from natural health products, organics, specialty foods, health & beauty, sports nutrition and/or nutraceuticals. It was a one stop exhibition that featured so many products that I love!! One of my favourite moments was visiting the Holos exhibit. Their product just happens to be my favourite breakfast treat. I honestly can’t do without it. Holos is truly a standout in the world of natural and wholesome nutrition. Their dedication to creating convenient, delicious, and health-conscious products is inspiring. From their organic ingredients to the thoughtful balance of flavors, every detail reflects a commitment to wellness and sustainability. Holos makes it easy to enjoy a nutritious start to the day, and their passion for providing high-quality, mindful products shines through. It's a brand that not only nourishes the body but aligns with a conscious lifestyle. HOLOS #GTAcleaning #IndustrialCleaning #CommercialCleaning #annassmallbusinessreview #annaslocalbizreview #smallbusinessowners #shopsmallbusiness #smallbusinesssuccess #socialmedia #entrepreneurship #smallbusinesseveryday #technology #servicareinteriors #meticulous #meticulouscleaning

It’s easy to see success through rose-colored glasses, but the reality is far tougher than most realise. Building WheyBetter has been a labor of love, but it’s been filled with challenges that weigh heavier than the highs. As a family, as partners, we've put in endless hours of work, endured sleepless nights, and faced countless moments of doubt. The truth is, it’s hard—every single day. There are sacrifices that never make it to social media, struggles that aren’t captured in pictures. But we keep pushing, we keep believing. Why? Because every hurdle we overcome together brings us closer to something special. At the end of the day, it’s the relentless drive, the support we give each other, and the belief in what we’re creating with WheyBetter that keeps us going. ❤️ 💬 "Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful." – Albert Schweitzer #WheyBetter #FamilyBusiness #EntrepreneurLife #Resilience #KeepPushing #Motivation #wheybetter #wheybetterchocolate #proteinchocolate #highprotein #proteinsnack #proteinpacked #protein #proteinbar #healthysnack #healthyeating #fmcg #challengerbrand #chocolate #confectionery #foodandbeverage #grabandgo #snacking #sportsnutrition #nutrition #newproduct #newbusiness #milkchocolate #whitechocolate

The 2024 Olympics captured the world's attention like never before, with a record-breaking 29 million viewers tuning in for the opening ceremony – a staggering 60% increase from the previous games. This global spectacle highlighted the intense focus on peak performance, where nutrition and hydration are paramount for athletes. These specialized foods and beverages are essential for elite competitors; however, they are also popular with consumers with active lifestyles. Consumers with active lifestyles are seeking convenient and delicious options to support their goals. Beverages, in particular, have seen explosive growth, with a 32% increase in sports drink purchases (Mintel). However, challenges persist. Traditional protein bars often suffer from bland flavors and chalky textures, presenting a golden opportunity for innovation. In order to produce sports and nutrition products that are both delicious and nutrient-dense, science and culinary art must be balanced. From refreshing post-workout drinks to indulgent protein bars, Trilogy Flavors is your partner in creating products that tantalize taste buds while delivering essential nutrients. For more on sports nutrition and hydration, visit https://lnkd.in/egEinRaP

How many times have you heard the phrase „I want to speak to the owner!”? It is often associated with a crisis situation in a #company, but for me, it’s a way of doing business. Whether I work with a small or global manufacturer, I want to get to know the person behind the brand and products, their vision, values, and lifestyle. 🎯 For me, regularly built #relationships are not just acquaintances or transactions, but also partnership, mutual understanding, and respect, which the customer then also experiences. 🤝 The #supplement #industry is demanding these days, with growing competition, problems with the availability of ingredients, and also challenges related to selecting the offer and recognizing customer needs. It’s easier for me to build the quality of the FitCookie UK brand when I have trusted #business partners like Thomas Ryder Applied Nutrition & FitCookie UK 🇬🇧 #appliednutrition #fitcookieuk #buisness #arnoldclassic #arnoldsportsfestival #supplementsuk #ukbusiness #buisnessman

It's no secret that the world of #SportsNutrition is evolving, but what does this mean in practice? Here are four brilliant examples of brands that are leading the way in #ActiveNutrition and reimagining some of the core areas of the category. Check out our latest blog for all the info: https://lnkd.in/eeRuimPR Huel - Grenade - waterdrop® - AG1

This morning, as I scrolled through my creative feed, I stumbled upon this beautiful advertisement that moved me to tears. an amazing example of creative storytelling that can speak to truth and motivate to action! Those close to me are aware of the health scare I endured a couple of years ago. It was a wake-up call born out of poor dietary choices, a sedentary lifestyle, and an imbalance between work and personal life. I was a ticking time bomb, on the brink of metabolic disaster. My triglycerides soared to a staggering 980, cholesterol levels peaked at 380, and my liver was clogged with fat. Pre-diabetes loomed ominously on the horizon. The doctor's solution? A prescription for statins to manage my cholesterol, with little consideration for the root cause of my condition. I harbored doubts about the efficacy of this one-size-fits-all approach, yet reluctantly acquiesced while I sought out alternatives by studying nutrition specific to my ailments. My journey led me to the profound realization that a balanced, plant-based diet comprised of whole foods possesses remarkable healing properties. It's a revelation that defies convention, but one that I embraced wholeheartedly. I bid farewell to statins and animal-based products, embracing instead the nourishing power of plants. Coupled with a daily exercise routine, this transformation yielded astonishing results in a remarkably short span of time. In just eight months, I shed 25 pounds of visceral fat and reclaimed control over my lipid levels, bringing them within striking distance of normalcy. No pills, just the miraculous potency of food, coupled with unwavering self-discipline and belief in my capacity to triumph over adversity. I refused to be a cog in the profit-driven machinery of modern healthcare, which often prioritizes financial gain over genuine healing. This commercial resonated with me on a profound level, serving as a poignant reminder of our estrangement from nature in this fast-paced, 21st-century existence. It's a testament to the dire consequences of our reliance on highly processed, industrialized foods—a toxic relationship that not only jeopardizes our own well-being but also imperils the health of our planet. I share my story not as a mere recounting of personal triumph, but as a beacon of hope for those who find themselves ensnared in the grip of chronic illness, their spirits crushed beneath the weight of prescribed medications and invasive procedures. There is another path—a path illuminated by the healing embrace of nature, waiting to be discovered by all who dare to seek it.

B Maximum Achieves Remarkable Growth in the First Half of 2024 As we enter the second half of 2024, I am thrilled to share some exciting news about B Maximum's growth and accomplishments so far this year. Our company, committed to providing high-quality, natural, and often organic sports nutrition products, has seen a substantial increase in sales and market presence. This success reflects our dedication to excellence and customer satisfaction. 1. Exceptional Sales Growth: This year, B Maximum has experienced an impressive surge in sales, with a growth rate of 98% from Q1 to Q2. This remarkable achievement is a testament to the trust and loyalty of our customers and the hard work and dedication of our team. 2. Product Innovation: We have launched several new products, including an enhanced version of our popular Muscle Evolution Plant-based protein powder, which has been well-received in the market. Our ongoing focus on innovation and quality has been a key driver of our growth. 3. Expansion and Reach: B Maximum has expanded its distribution network, reaching new markets throughout Spain. This expansion has allowed us to serve a broader customer base, strengthen our brand presence, and sets the stage for our expansion into the rest of Europe in the coming months. 4. Customer-Centric Approach: Our commitment to understanding and meeting the needs of our customers has been a driving force behind our success. We continuously gather feedback and strive to improve our products and services, ensuring we deliver the best possible experience. As we look forward to the final months of 2024, we are excited to build on this momentum and continue delivering high-quality products that help our customers achieve their fitness goals. I want to extend my gratitude to our customers, partners, and the entire B Maximum team for their unwavering support and hard work. S tay tuned for more updates and innovations from B Maximum. Together, we are pushing the boundaries of sports nutrition and achieving new heights! #BMaximum #Growth #Innovation #SportsNutrition #SuccessStory #2024Achievements

What are you doing if not listening to those who have come before you? In CPG, the best thing any brand can do is learn from those who have been there before. Experience is key to success in this business. That's why we turned to our amazing and knowledgeable Promomash community to offer advice to less experienced brands. When it comes to launching a new product, retailer, or anything really there is lots to think about - and lots that can go wrong. Listen to these lessons and save yourself some pain later! Watch and read more in the blog: https://hubs.li/Q02tWJr60 Thank you to our friends at Graza, milkadamia, Safe Catch, Daily Crunch, Abbot's, Bellwether Farms, All Real Nutrition, Gimme Seaweed and Rishi Tea & Botanicals for their advice. #CPG #Retail #launches #advice #TradePromotionManagement #DeductionManagement #marketing Crisp

What I hear needs to be carefully, redefined, defined, and shared. Whether it's honing a brief or crafting a brand community engagement platform, I clarify what truly important into foundational, compelling, and actionable strategies. Only then can we build magnificent things. How we do something is how we do all things! - - - - #food #beverage #branding #ecommerce #culture #community #consumers #cps #latinamerica #Caribbean #nyc #nutrition #BusinessGrowth