Our Spec-ad for Procter & Gamble's Vicks VapoRub. #SpecAds #day133of365daysofadvertising #VicksVapoRub #ProcterandGamble #Vicks #EkVicksAsarChe #TheMedicalAllRounder #StoriesByNomads #SBN
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#DYK that four of our latest innovations landed in the Top 10 of @WeAreCircana's New Product Pacesetters last year? 🏆 These cutting-edge products are designed to tackle everyday challenges to make your life easier and more enjoyable. Learn more about them in the link in bio! Have you tried any of these new products? Let us know in the comments below if your favorite made it to the list. 🗣️💬 ⭐️ Stay tuned for more game-changing products coming your way! #PGInnovation #PGemployee
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#DYK that four of our latest innovations landed in the Top 10 of @WeAreCircana's New Product Pacesetters last year? 🏆 These cutting-edge products are designed to tackle everyday challenges to make your life easier and more enjoyable. Learn more about them in the link in bio! Have you tried any of these new products? Let us know in the comments below if your favorite made it to the list. 🗣️💬 ⭐️ Stay tuned for more game-changing products coming your way! #PGInnovation #PGemployee
#DYK that four of our latest innovations landed in the Top 10 of @WeAreCircana's New Product Pacesetters last year? 🏆 These cutting-edge products are designed to tackle everyday challenges to make...
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For those who are keeping count, here's a run down of big M&A news from the last 30 days: Amcor is buying Berry Global... Novolex is buying Pactiv Evergreen... Sonoco completed acq of Enviosys... Conoco Phillips completed acq of Marathon Oil... Do It Best completed acq of True Value... Quikrete is buying Summit Materials... Wonder is buying Grubhub... General Mills is buying Whitebridge Pet Brands North America... and today it was reported that Mondelez is trying to buy Hershey. That's all in less than 30 days in areas I cover (or at least keep an eye on). Whew! I've watched a lot of consolidate/split and roll-up/divest-to-unlock-value cycles in my 26 years at this... (we did a timeline blog of one example last year https://lnkd.in/gQfThuWR ). We are still living in "interesting times"... Keep up with The Freedonia Group and Packaged Facts reports, blog commentary, and social posts to find out how all this change plays out.
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On October 24, 2024, Keurig Dr. Pepper Inc. (Nasdaq: KDP) (“KDP”) announced that it had entered into a definitive agreement to acquire GHOST Lifestyle LLC (“GHOST”) in an all-cash, two-step transaction whereby KDP will acquire 60% of GHOST for $990MM, representing an Aggregate Value of $1.65Bn. The remaining 40% is expected to be acquired in 2028 based on 2027 financial performance, at a pre-negotiated valuation. GHOST strengthens KDP’s position in the attractive energy drink category, while further accelerating KDP’s portfolio evolution toward consumer preferred, growth-accretive spaces. GHOST will be able to leverage KDP’s platform-based approach and Direct-Store-Delivery capabilities to amplify its potential, and a combination with KDP’s other complementary energy drink brands will help unlock significant growth and scale benefits across the KDP network. Congratulations to GHOST and KDP! Morgan Stanley served as exclusive financial advisor to GHOST on the sale.
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In 2024, we didn’t just expand - we transformed. The HoldCo behind MGR Packaging strengthened its connection with Label&Pack, taking a leading role in bringing these two businesses closer together. This integration reflects our shared commitment to innovation, quality, and better service for everyone we work with. What does this mean for you? 🔧 Processes? Streamlined. 💡 Methodologies? Unified. 🚀 Response times? Accelerated. 🎯 Quality control? Elevated. 👥 Team training? Enhanced. This isn’t business as usual. It’s about setting new benchmarks for innovation, service and excellence. Together, we’re redefining what’s possible in the world of packaging. And here’s the exciting part: we’re just getting started. #MGRPackaging #LabelAndPack #RedefiningExcellence #PackagingInnovation
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The Power of Partnership. In retail, suppliers are often treated as purely transactional - contacted to resolve issues, reduce costs or turn something around at the last minute. However, working with Christine Bryce, Category Director of Nutmeg Clothing, and her team has shown me what a true partnership looks like and how much value this brings to both parties. Christine has role-modelled the idea of treating us as a partner as opposed to a third-party contractor, having a positive knock-on effect on both our teams and working relationships. A few areas that set her approach apart: 🤝 Transparency: We both understand the bigger picture and the challenges each team faces. 🤝 Real collaboration: We’ve faced tough conversations and constructive feedback head-on, grounded in respect. 🤝 Valued support: We’re brought into their strategy, so when Christine’s team needs us, we’re ready to help and understand the longer-term objectives. Thanks to Christine’s influence, I look beyond our company to consider who we can work with and learn from and the growth we can achieve together with our own partners. Thank you, Christine (and team), for showing us what a lasting partnership should look like, for playing a key part in our success story with Morrisons and Nutmeg and being an important part of my career at Dee Set.
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My latest for The Ruffian: what Coca Cola and Ben Affleck can tell us about the future of the creative industries (link in comments)
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A great example from Gillette of keeping it simple and spelling out what their Body & Intimate razor is for. Up here and down there, of course. 𝑇ℎ𝑒𝑟𝑒 𝑎𝑟𝑒 𝑙𝑜𝑡𝑠 𝑚𝑜𝑟𝑒 𝑒𝑥𝑎𝑚𝑝𝑙𝑒𝑠 𝑙𝑖𝑘𝑒 𝑡ℎ𝑖𝑠 𝑖𝑛 𝑡ℎ𝑒 𝐼𝑛𝑠𝑖𝑔ℎ𝑡 𝑇𝑟𝑎𝑐𝑡𝑖𝑜𝑛 𝐾𝑛𝑜𝑤𝑙𝑒𝑑𝑔𝑒 𝐵𝑎𝑛𝑘. #shoppermarketing Procter & Gamble
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Feeling down? Perhaps "bombing your toilet may lift your spirits" (The Wall Street Journal said it, not me) 🚽 At The Clorox Company we talk a lot about being consumer obsessed and our new Foaming Toilet Bombs are a good example of how we're listening and responding with unique, fun and efficacious innovations. It's also the first product we've launched with our new AI-enabled tools that help us move faster, cutting the innovation timelines in half. #CloroxIsThePlace https://lnkd.in/eHkKrVFu
Corporate America Knows We’re Miserable. Is a Toilet Bomb the Answer?
wsj.com
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#Boycott campaigns continue to negatively affect the financial performance of the targeted companies, with Americana Restaurants, Starbucks, Procter & Gamble, The Coca-Cola Company, PepsiCo, and McDonald’s witnessing their earnings decline during the July-September 2024 quarter. #Forbes For more details: 🔗 https://lnkd.in/e_dgh6rA
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