Stornoway Port reposted this
Stornoway: Cruise Growth Through Community Collaboration 🚢 Stornoway Port Authority (SPA) is setting an example by actively engaging the local community to ensure cruise tourism benefits everyone. Working alongside partners like Outer Hebrides Tourism and Highlands and Islands Enterprise, SPA created a "route to market" guide for local businesses eager to participate in the cruise industry. Key initiatives include a new cruise shuttle drop-off/pick-up point to minimize traffic impact and careful scheduling to avoid congestion, learning from other ports’ experiences. In 2024, Stornoway welcomed 57,000 cruise passengers, with local businesses seeing sales boosts from 3% to an impressive 275% 🚀 Read the full story: https://lnkd.in/dPgGsybj Kirsty Hutchison #CommunityEngagement #Stornoway #SustainableTourism #CruiseIndustry #CruiseEurope #SusanParker
I love how Lewis and Harris develops as a cruise destination. Well done to all.
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1moWhat an inspiring example of community collaboration and sustainable cruise tourism at Stornoway Port ! At GuideME, we’ve witnessed similar successes, such as a 450% redirection rate of cruisers arriving at Port of Marseille Fos to a nearby shopping mall. Similarly to Stornoway, this not only enhances passenger experiences but also significantly boosts the local economy. This is the way forward 💯🚢