Storyly’s Post

Just when I thought we were done with everything there is to say about getting ready this #BFCM.... My brilliant colleague Tomer I. Kurmann comes up with these great tips on how, as a new comer to Storyly, you can make the most out of it this #BFCM. Get ready to be inspired! 🤞🏼 #BFCM #eCommerce #MarketingsStrategy #TopTips

With Black Friday just around the corner 🤩 Many of our new customers at Storyly have gone live with Stories to maximize engagement and drive more revenue 🎆 — and that’s what inspired me to write this post 👇 𝐏𝐎𝐕: You’ve just gone LIVE with stories in your application or website—congratulations on reaching this exciting milestone! 🎉 To make the most of this launch, here are some key actions to maximize impact and engagement: 1️⃣ Spread the Word Across Digital Channels: • Announce your new feature with your community using email newsletters, blog posts, banners, and social media platforms like Instagram, TikTok, and LinkedIn. • Encourage users to explore Stories, share their feedback, and engage with this dynamic content format. 2️⃣ Create an Onboarding Flow: • Introduce Stories to users by explaining what they can expect, where to find them, how to view them, and even how to share them with their network. 3️⃣ Leverage Deep Links for Seamless Navigation: • Copy story-deep-links from the Storyly dashboard and embed them into your push notification tool to direct users straight to Stories. This can significantly boost engagement in their next session. 4️⃣ Utilize Visual Enhancements: • Highlight new content with animated unseen-border colors. • Use GIFs or videos as story-group covers, and badges and countdowns to grab user attention or trigger FOMO and urgency. 5️⃣ Focus on Video Content: • Videos are a proven driver of engagement. Whether it’s horizontal (Instagram-like) or vertical (TikTok-style) scrolling, videos can boost key metrics like session time, retention, conversion rates, and overall content consumption. • Storyly even animates static images or text, but video takes the user experience to the next level. 6️⃣ Incorporate Interactive Elements: • Use polls, quizzes, sliders, question stickers and others as much as possible. Users are familiar with these from social media, and engagement rates can exceed 70%! • Interactive elements are powerful for: • Collecting zero-party data and user feedback. • Increasing session time and daily retention. • Building new audiences based on user responses. • Starting gamified or real-time personalization initiatives. 💡 Pro Tip: Video + Interactivity = A winning formula for engagement and performance. 🚀 (Special thanks to Nurcin Turgut 💕) So, what do YOU think about the power of stories? Share your thoughts in the comments below. Lastly, congratulations Duży Ben from Grupa Eurocash 🇵🇱 & Magdalena Karczewicz-Lamparska on this amazing launch in the most perfect time of the year! Cheers 👏 🍷 #Stories #Engagement #ContentExperience #BFCM #ProTips

Just a quick heads up: ⏳ Time’s running out to get your Black Friday campaign ready to launch this year! I only have room for a couple more clients—DM me today to secure your spot and let’s make this sale your best one yet. ⚡ And speaking of time, as Black Friday gets closer, it’s important to keep your messaging upbeat and supportive. Your audience should feel like you’re helping them make a great decision, not pressuring them. The right tone can make all the difference in how your emails are received and whether your readers take action. Here’s how to strike the right balance: ✅ Use positive language and focus on the benefits and how your product will make life easier or more efficient. Instead of “Don’t miss out on this deal,” try “Here’s a great opportunity to upgrade and save.” Keep the tone encouraging and customer-focused. ✅ Offer helpful advice by including tips on how other users get the most out of your solution. Offering advice makes your communication more valuable and less like a sales pitch. For example, “With this upgrade, you’ll be able to automate tasks and free up time for more important work.” ✅ Acknowledge their concerns about things like price or timing. Address it with empathy. For instance, “We know timing is everything, and we’re here to help you onboard smoothly at your pace.” The tone you set as Black Friday approaches can create a sense of partnership rather than pressure, increasing the likelihood of conversions while leaving a positive impression. 👋 I only have room for a couple more clients—DM me today to secure your spot and let’s make this sale your best one yet. ⚡ #SaaS #Sales #Marketing #BlackFriday #Copywriting #UserRetention #EmailMarketing #UserOnboarding

⏳ Time’s running out to get your Black Friday campaign ready to launch this year! I only have room for a couple more clients, so DM me today to secure your spot. ⚡ As Black Friday approaches, you need more than just generic emails to stand out. Personalization can be the key to boosting engagement and conversions. But personalization goes beyond just using a first name. It’s about making an offer that’s actually relevant to your reader. When you reference their specific needs, past interactions or unique challenges, your emails will show that you actually respect their time and are making an offer that you believe will make a positive impact on their life. Here’s how to implement personalization effectively: ✅ Segment your audience based on behaviors like past purchases, engagement levels or user activity. This way, you can send an appropriate message to each of your new users, loyal customers or those who haven’t interacted in a while. Each group should feel like the email was written just for them. ✅ Reference past interactions based on customer data. Mention the product they’ve purchased before or a feature they’ve interacted with. For example you could make an offer like, “Since you’ve been using our project management tool, here’s a special Black Friday offer to upgrade your experience.” ✅ Speak to their needs by addressing the pain points of each audience segment. For instance, you might highlight time-saving features for busy professionals or automation tools for marketers. Show them how your product solves their specific problems. ✅ Test and optimize by experimenting with different levels of personalization to see what works best. You could A/B test subject lines, personalized product recommendations or even the way you address the customer’s needs. Personalized emails create a deeper connection with your audience, making them more likely to engage and convert. When people feel like you’re speaking directly to them, they’re far more likely to act. ⏳ Time’s almost up to get your Black Friday campaign ready! I’ve only got room for a couple more clients—DM me today, and let’s make sure your personalized campaigns are set to convert. ⚡ #SaaS #Sales #Marketing #BlackFriday #UserRetention #EmailMarketing #UserOnboarding

🚨 Black Friday 2024 is just 9 days away - yes 9! 👀 And if you’re a small team or business still stressing over what ad creative to run on paid social, don’t sweat it. Ad creative doesn’t have to be overcomplicated and Black Friday/Cyber Monday is not the time to be reinventing the creative wheel. Instead, grab your iPhone and you Canva account and test these 4 simple concepts: 💸 Offer-Led Headline: Lead with your hero offer and keep the design simple. The reason this creative style works so well is that it’s simple by design. The messaging and offer needs to be clear. BFCM is the only time of year that audiences are actively scrolling social media looking for deals and offers, so don’t make it difficult for them! 🎥 Behind the Scenes: Audiences love to see the behind the scenes of their favourite brands. They’re real and raw, and it makes them excited! These ads work particularly well with existing customers and retargeting audiences who already have a level of awareness of your brand. Think: warehouse videos, packing up orders, a day in the life for your service based business. 🦸🏽 Founder Story: Founder story videos create a sense of intimacy and connection between a brand and its audiences, especially during the chaos of BFCM. Take the opportunity to thank your customers for their support throughout the year and tell them about your amazing Black Friday offers in a short form video. 🎁 Gifting: BFCM is the perfect time to capture those who are shopping for others this holiday season! Hit them with some gifting content for your core product offering. If you don’t have a conventional gifting angle, test a ‘gift for yourself’ angle and see how it goes!

Last year, our team took a proactive approach that paid off amazingly. When we decided to start our Black Friday preparations in Q3, we set ourselves up for a highly successful BFCM season. This strategy isn't just smart—it's becoming increasingly crucial as CPMs continue to rise, especially in Q4. The key to a successful Q4 lies in building your audience and engagement early. In Q3, you're positioning yourself for more cost-effective and impactful marketing when it matters most. Here's why this approach works: 1. Leveraging Lower Q3 CPMs CPMs are generally lower, allowing you to reach a broader audience more economically. This early engagement offers two significant benefits: · You build brand recognition and trust before the holiday rush. · When your Black Friday ads start running, you're already a familiar presence in your audience's feed. 2. Gathering Valuable Data and Insights Early engagement provides an opportunity to: · Understand what resonates with your audience. · Refine your Q4 campaigns for maximum precision and impact. · Build your email list, creating a direct communication channel that doesn't rely on increasingly expensive ad platforms. 3. Preparing Your Q4 Strategy To set yourself up for Q4 success, consider implementing these strategies now: ✅ Segment your list based on engagement and purchase history. ✅ Plan your content strategy, building towards your Black Friday offers. ✅ Test ads and landing pages to determine what performs best. ✅ Track website visitors to build a robust retargeting audience. ✅ Use social media to build meaningful conversations with your audience. 4. Fine-tuning Your Approach Q3 is the perfect time to identify and refine: · Your target customer persona · Your most irresistible offers · High-converting landing pages · Hero products that drive sales · Effective cross-selling strategies · Engaging email flows Starting early allows you to build a solid foundation, understand your audience better, and create a strategy that resonates with your customers. How are you preparing for the Q4 rush?

𝟕 𝐁𝐥𝐚𝐜𝐤 𝐅𝐫𝐢𝐝𝐚𝐲 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐌𝐢𝐬𝐭𝐚𝐤𝐞𝐬 𝐓𝐨 𝐀𝐯𝐨𝐢𝐝 Black Friday is just around the corner, and the pressure is on to create a successful social media campaign. But with so much noise online, it's easy to make mistakes that can hurt your brand. Here are 7 common mistakes to avoid: ○ 1. Poor Planning: Start planning early to create high-quality content and coordinate your team. Create a content calendar to stay organized and ensure a consistent posting schedule. ○ 2. Ignoring Your Audience: Know your audience. Understand their needs, preferences, and pain points. Create content that speaks directly to your audience and resonates with them. ○ 3. Overloading Your Feed: Quality over quantity. A few strong posts are better than a flood of mediocre ones. Mix up your posts with images, videos, and text-based content. ○ 4. Neglecting Mobile: Optimize your content for mobile devices. Ensure your images and videos load quickly, and your posts are easy to read on smaller screens. Use mobile-friendly design elements and keep your posts simple. ○ 5. Forgetting Post-Black Friday: Keep the momentum going. Extend your campaign with Cyber Monday deals or exclusive offers for your email subscribers. Plan your post-Black Friday content. Create content that thanks your customers for their support and encourages them to stay engaged. ○ 6. Ignoring User-Generated Content: Encourage customers to share their experiences. Share user-generated content on your social media channels. This can help build trust and credibility. ○ 7. Failing to Measure Results: Track your engagement, reach, and conversions. Use social media analytics tools to measure your campaign's success. Analyze your results and identify what worked and what didn't. By avoiding these mistakes, you can create a Black Friday social media campaign that drives sales, builds brand awareness, and leaves a lasting impression. #blackfriday2024 #eventmarketing #socialmedia

Planning black Friday deals? Here is your checklist for success 👇 ▪️ Social media → update your social media bios to reflect your offers → consistently communicate your deals—post multiple times, and pin the most important offer to your profile. → leverage FOMO (Fear of missing out) to drive urgency—but always stay genuine. → refresh your highlighted stories (Instagram) or collections (TikTok) to feature black Friday content. → use countdown stickers, polls, and engagement tools to hype up your audience ▪️Website → place Black Friday banners on high-traffic pages (e.g., Homepage, category pages). → add a pop-up highlighting the offer. Timing matters—show it when users land or after scrolling. → showcase trust signals like reviews, testimonials, badges, or certifications prominently. → audit stock limits for accuracy and update product pages regularly. → stress-test your website’s capacity to handle high traffic without disruptions. ▪️Paid Advertising → launch campaigns early for better retargeting opportunities and build momentum. → ensure your offer is competitive and clear: strong copy, high-quality visuals, and irresistible CTAs are a must! → link ads to optimized landing pages—ensure they echo your ad message. → double-check that all links in your campaigns and on-site work perfectly. → simplify your lead forms—ask only for essential details to minimize drop-offs. ▪️Emailing → prepare compelling copy and visuals for your emails. → set up an automated sequence to engage customers before and after purchase. → use FOMO in subject lines to boost open rates and conversions. → ensure CTAs and links are clickable and lead to the correct pages. ▪️ Logistics → keep a close watch on stock levels and avoid overselling. → communicate realistic delivery timelines to avoid customer frustration. → prepare for returns: update your return policies and share them on your website and socials. → ensure you have ample packaging supplies ▪️ Bonus Don’t forget customer service, ensure you have dedicated channels to handle inquiries during the sales period! #lblackfridaymarketingtips

This brand hit 1,000 sales a second last Black Friday. But here’s what's really wild: It wasn’t just brand power at play. The brand is Amazon by the way. And it simply kept using its digital marketing strategy. It's RACE and it goes like this: -R: Reach your people. ↳Being visible matters. -A: Activate interest with good lead magnets. ↳Think webinars, eBooks. -C: Convert by personalizing your pitch. ↳Make it irresistible. -E: Engage and keep the fire burning. ↳Make them loyal fans and advocates. It starts with dominating the digital space. Be unmissable. Targeted ads should practically stalk your audience. (Nicely, though.) Your content should hit all the right emotions. Be the go-to they can’t ignore. Next up, turn that interest into hard action. Your lead magnet isn’t just a freebie; it’s the gateway. Make your site a roadmap to their solution. Now, convert. Your emails should feel like one-on-one chats. Show them the dream, then offer the ladder to climb. Finally, keep those clients close. Engagement is key. Regular tips, exclusive offers, a sense of community. Make every client a raving fan. That’s the goal. Run the RACE right ↳And victory finds its way to you. P.S. What’s your best move in the RACE strategy?

🚨 BLACK FRIDAY - LAST CHANCE! 🚨 What a week of Black Friday offers and considering a couple of weeks ago I was only doing 1 and ended up doing 6 it’s been a great week. However, all good things must come to an end and in true Black Friday tradition my Black Friday offers are for Black Friday only and will end at Midnight tonight never to be seen again, so grab them quickly. 🎯 Offer 1: The Ultimate Guide to Social Media - £19 instead of £47 and get My Facebook Ads Training and 2025 Social Media Content Planner worth £34 FREE The ultimate resource to master your social media strategy and grow your business with ease with over 15 trainings and resources. https://lnkd.in/ewNusQsj 🎯 Offer 2: Simplify Your Socials - Social Media Community Join my supportive community for ongoing resources, tutorials, and tips to simplify your social media game. It’s the perfect opportunity to have a social media expert on your shoulder. Sign up for a year for £300, saving £144 and also get a 30-minute strategy session worth £147 FREE. https://lnkd.in/exWua3B6 🎯 Offer 3: My Socials, Strategy, Sales & Sun Retreat A 5-day retreat in Spain Monday 12th – Saturday 17th May 2025), where we will be working on your social media, business growth, sales and time to recharge and reset. Sign up and get my 12 week programme Accelerator for FREE worth £997 - (Payment options available) https://lnkd.in/eEm4a-UM 🎯 Offer 4: The Social Growth Accelerator - 12 week programme My 12-week programme will transform how you use your social media and other areas of marketing such as lead magnets, landing pages, sales pages, automation, paid ads and so much more. Get 50% off and also an invite to attend one of my group strategy days in 2025 worth £297. (Payment options available) https://lnkd.in/eqXtneUy 🎯 Offer 5: Social Media Alchemist Academy Become an accredited social media specialist and Content Creator or why not upskill on your current skills in this self-study programme? Not only will you get 50% off, but you will also get a month of unlimited access to me via WhatsApp and an invite to join my ‘Creditation to £5k Masterclass” where I show you how to make recurring £5k months from your social media business worth £397 for FREE. https://lnkd.in/etEVdngT 🎯 Offer 6: 1-1 Strategy Day with Me Spend a day with me creating a bespoke strategy to transform your social media, marketing and get clarity in your business and work on your messaging. £500 off and get 3 months unlimited to me via WhatsApp worth £397. If you have been thinking of working with me this year now is your chance to do just this and get it at an absolutely steal.