StoryTech’s Post

📢 In the digital age, silence is NOT golden! 📢 Your business can't survive without attention. In a world overflowing with information and options, you need to stand out, grab eyeballs, and make a lasting impression. 💥 Video is your secret weapon. 💥 It's engaging, dynamic, and more powerful than ever. Showcase your products, tell your story, and connect with your audience on a deeper level. 💡 Local Horizon can help! 💡 Our video directory puts your business in the spotlight, both online and on Connected TV. Get discovered, build your brand, and drive sales. 👉 Don't fade into the background. Get seen with Local Horizon! 👈 https://lnkd.in/entwiqbF #localbusiness #videomarketing #getseen #connectedtv #localhorizon

Learn more about Innovid and how we create win/win/win/win/wins in #CTV. Our #product team is #hiring for our Harmony Direct initiative - here is a livestream of our launch, so you can learn a lot about what you'd be working on https://lnkd.in/esT_2yVW  Highlights  :19 mins - what is Supply Path Optimization in CTV, carbon impact  :54 mins - Our CEO Zvika introduces Harmony Direct   1:07 mins - how we use Data to help partners   1:18 mins - what do we mean by Harmony? How do we help with Optimization and share signals?  1:24 - Shamim Samadi talks about Harmony Direct 1:34 - David Helmreich talks to our early partners on how they’ve used Harmony Direct to rethink the Supply Path and drive value. 2:02 Zvika summarizes why Harmony exists - "Complexity is a facade for greed." - what is our commercial model?

What does 2025 have in store for the industry? How will our workflows evolve, and what trends can we watch out for? 🤔 Michael Lantz, CEO at Accedo.tv, Stefan Lederer, CEO and Co-Founder at Bitmovin and James Cranfield, Global VP Sales and Partnerships at Cinedeck answer all of this and more in the newest feature from NewscastStudio. They explore the ten trends defining media in 2025, and provide some valuable insight on the best ways to utilise them in your own workflows. "Broadcasters are fundamentally rethinking how they create, deliver and monetize content in an era where viewing habits change as quickly as the technology enabling them." Check it out while it's hot, and be among the first to get the lowdown on what's coming in M&E for 2025 🤩 https://lnkd.in/exGr6AxW

The way ads are delivered is evolving fast—and the stakes have never been higher. 🚀    Next week, XR Extreme Reach will be at The Future of TV Global and The Future of Video, and we’re bringing insights you won’t want to miss.    At The Future of Video, XR's Director of Business Development, Henry Locatelli will share his insights during his session: "From Guesswork to Greatness: The Power of Smarter Ad Delivery" He’ll explore:     🎯 How seamless media delivery ensures your ads reach the right audiences.  🔑 Unlocking smarter insights with XR IQ to fuel better strategies and results.  💡 Practical steps to maximise budgets, reduce inefficiencies, and drive greater impact.     If you're serious about maximising results in a fast-evolving media landscape, this session is one to watch. 🌟 

In the latest Industry Insights Roundtable with NewscastStudio, LTN’s Rick Young explores the cutting-edge world of media orchestration and advanced playout systems. Discover how automation, cloud-based solutions, and scalable technologies are reshaping broadcast operations, and the importance of creating tailored, engaging experiences for every audience. https://lnkd.in/dJrxHZUY #LTN #MediaTech #BroadcastInnovation #Playout

🌟 Tuesday Tech Insights with QUANTEEC 🌟 Welcome back to our Tuesday Tech Insights series, where we explore the impressive outcomes of QUANTEEC’s collaborations with broadcasters and enterprise stakeholders. We shine a light each week on how our cutting-edge technology performs across various events and durations. This week, we're excited to revisit our partnership with Mediactive Group. After recently sharing a case study on our collaboration with Mediactive Group for L'Oréal, we're thrilled to present another eCDN case study involving a significant enterprise stakeholder. On April 3rd, Mediactive Group, a longstanding operator of live streaming solutions serving major companies (CAC 40), media/broadcasters, public institutions, and international organizations, utilized QUANTEEC’s eCDN solution during two crucial sessions that saw thousands of users connecting simultaneously for the event. Key achievements include: 📈 100% High-Quality Streaming: Ensuring a flawless viewing experience. 📉 90% Efficiency: Delivering most of the data directly from viewers, reducing the load on CDN. 🔋 62% Energy Savings: Equivalent to the electricity consumption of 10 family households! 🔄 0.2% Rebuffering Rate: Maintaining minimal rebuffering across both direct CDN and peer connections. By integrating QUANTEEC into its video player, Mediactive Group delivers the green efficiency that clients demand. With QUANTEEC, Mediactive Group not only enhances sustainability but also drastically reduces the risk of congestion during live events, even when client's campus internet connections aren’t fully optimized for large audiences. Mediactive Group expertly manages the entire technical process—from capturing video content to seamless delivery across all devices, including content access platforms and dynamic live event hosting. A big thank you to the MEDIACTIVE BROADCAST team for their continued trust in QUANTEEC! 👉 For more case studies like this and to discuss how QUANTEEC can transform your streaming, visit us at hashtag #IBC2024, Hall 1, A05 from September 13th to 16th. Book a meeting through our website www.quanteec.com. #QUANTEEC #Streaming #Sustainability #P2P #OTT #eCDN #TuesdayTechInsights #SustainableStreaming #EcoFriendly #Mediactive #GreenTech #Loreal

How will consumer behavior and tech advancements impact the #media and #entertainment industry in the year ahead? Find out in Deloitte’s latest report. #MediaTrends #EntertainmentOutlook #Deloitte

Do you want more leads? If yes... I have some REALLY exciting news for you... Lead by our very experienced and epic leaders Antonell Doyle & Josie Cooper, NOVA Entertainment Perth has collaborated with Boost Media International to bring you Amplify – Australia's ultimate audio advertising event. Nova's Amplify event is your key to unlock the power of audio and to deliver measurable growth for your business. If you succeed, we succeed! What you'll get out of the event: You'll Gain Insights: Learn from industry leaders about the effectiveness of broadcast, podcast, and streaming audio You'll See the Benefits: Understand how audio marketing can enhance brand awareness, drive engagement, and increase ROI Tailored Solutions: Explore customised advertising strategies that cater to your specific industry needs With audio now representing over 31% of all media consumption*, there is an unprecedented opportunity to capitalise on the popularity of audio and grow your brand. *Source: WARC State of Industry 2022 Save the date and register for free today via the link below. Get in quick as we're filling up quickly! https://lnkd.in/gYWSEeaG Looking forward to seeing you there 😀 #AudioMarketing #Amplify2024 #NOVAEntertainment #BoostMediaInternational #MarketingInnovation

𝗧𝗛𝗘 𝟭𝟬 𝗞𝗘𝗬 𝗧𝗔𝗞𝗘𝗔𝗪𝗔𝗬𝗦 𝗙𝗥𝗢𝗠 #𝗠𝗧𝗛𝗖𝗢𝗡𝟮𝟰 The wait is over! The #MTHCON24 Report is here – your guide to the insights, ideas, and actionable strategies shared by global industry leaders and innovators at this year’s MediaTech Hub Conference at Studio Babelsberg. From AI and next-generation viewing experiences to the shifting dynamics of production, distribution, and audience engagement, #MTHCON24 explored the trends and technologies reshaping film, TV, and streaming. Our report distils these rich discussions into 10 key messages – essential takeaways to help you navigate challenges and seize emerging opportunities in media. 𝗙𝗿𝗼𝗺 𝗙𝗢𝗙𝗢 𝘁𝗼 𝗔𝗰𝘁𝗶𝗼𝗻 ⚡ As #MTHCON24 Opening Speaker Evan Shapīro put it: now is the time to move past our “Fear of Finding Out” and embrace the change shaping our industry. So, what does it take to survive and thrive in the fast-evolving media landscape? 💡 Find out in the #MTHCON24 Report – available now! 
📥 Access it via the link in our comments. #MTHCON #MBBGefördert Medienboard Berlin-Brandenburg GmbH

🔥 Another can't miss panel at #StreamTVShow here. It's not too late to register, the show is going to break records for attendance - on top of that they are still offering discounts. I'll moderate two panels, first off: 💥 NEW FRONTIERS IN SPORTS, WEATHER & NEWS Ryan Murray of Roku Justin Tuggle of The Weather Company Steve Enders of Nexstar Media Group, Inc. John Turner of FloSports 💰 Teaser 1: The Weather Company only months ago spun-out from IBM under the ownership of Francisco Partners. They're well capitalized, have powerful assets, and sights on some big trends in consumer digital video advertising. First up? An automated, dynamic content creation system with amazing data & eye candy that you can use to create more useful & engaging content - including better 'Be Right Back slates'. (This happens to be my pet peeve, that few FAST channel publishers have good hygiene on this. OK, it's not your fault they can't fill your slots, but if you're not putting better BRB slates in the space -- that is a missed opportunity to inform, build brand, lengthen tune. 🤼 Teaser 2: FloSports is making a run at NCAA Division 2 & 3. They've already got a monstrously interesting business model & most major media companies ought to take a few pages from their playbook. We're in the FAST to Freemium phase of the market folks - ad-supported is here to stay but figuring out how to extract money directly from viewers is ultimately going to be essential. These guys have nailed it. #FutureOfTV.Live 📺 new research out shortly