Our team had a great time last week connecting with current and potential clients in #NYC for the 2024 DPAA Summit. There’s something to be said for in-person interactions and discussions that inspire new ideas and push our industry forward. From talking about the future of #OOH measurement to exploring the latest innovations, it was a reminder of how critical collaboration is in shaping the future of advertising. We’re excited to continue driving results for our partners with data-driven insights that transform OOH campaigns into measurable successes. Let’s keep the momentum going! #ooh #oohadvertising #DPAA #NYC
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More Relevant Posts
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Senior Marketing and Media Practitioner (C-Level), with both in-house, vendor side and agency experience in APAC and UK.
In England, in the past few weeks, you saw a significant surge of ad campaigns associated with sports, especially with major Sports event like Wimbledon, Euro Final, and Silverstone all happening in the past few weeks. You can see a drastic difference compared to the ads in Asia of how brands leverage country loyalty to resonate with their audience, particularly through Sports as a medium. This is so different from Asia that brands treat Rugby Sevens, F1, or other ATP/WTA Tennis events that merely as a one off or multi year sponsorship relationships. They don't really resonate with the audience but treat them as an opportunity to stick their names to the events. Hopefully, as Sports marketing continues to grow in Asia, marketers can learn how to get the most and make the best use of their sponsorships opportunities or even as the event to really build the emotional ties with their target audience. #sportsmarketing #notjustsponsorship #emotionalconnections #resonance
As excitement builds ahead of the Euros semi final, Out-of-Home captures the spirit of the nation with this brilliant creative for Chase. Delivered programmatically by EssenceMediacom UK and GroupM, the campaign is a powerful showcase for the new digital capabilities of Out-of-Home. #programmatic #OOH #DOOH Dom Kozak Mark Bucknell Philippa Evans
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Individual street-level hubs are linked across an entire connected network, creating next-level communication and smarter decision-making. https://bit.ly/44pKUte #DOOH #OOH #sustainability #digitalsignage #outdooradvertising
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Sales & Marketing Professional I Digital Marketing I Business Strategy I Data Driven Analytics
An interesting post from PARTHO GHOSE highlighting the new changes in OOH which lean towards sustainability . Important to note are : 1. Transition to eco-friendly OOH materials 2. Benefits of Digital displays 3. Carbon footprint reduction initiatives The article also highlights Interactive digital billboards, which can incorporate QR codes that lead users to sustainability challenges, eco-friendly tips, or links to support green initiatives. The article says that OOH advertising today stands at a crossroads. The choices brands and marketers make today will shape the environmental health of our planet and its future. A future where OOH is sustainable is not only possible—it’s essential.
Partho Ghose, CEO of Insync, emphasizes the need for the Out-of-Home (OOH) advertising industry to pivot toward sustainability. He delves into the adoption of eco-conscious materials, the increasing use of energy-efficient DOOH (Digital Outdoor), and more transformative strategies to shape a greener future for OOH advertising. read the full article at : https://lnkd.in/gQCABMSS Gour Gupta PARTHO GHOSE #InTheNews #leadership #Vision #OOH #sustainability
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While OOH has a large reach, how people consume and engage with it pushes it further. It is something that we have all seen and certainly something to watch over the coming weeks with the range of Christmas campaigns launching. #solaradtek #solarlighting #oohlighting #advertisinglighting #outdooradvertising #outdooradvertisinglighting #OOH #christmaslighting
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Consumer confidence is on the rise with a whopping 67% of consumers ready to spend more. This presents a great opportunity for brands to connect with potential buyers. But with 79% researching products online before buying, how do you reach these informed shoppers? Buymedia's data-driven platform can help you to understand your audience's journey and where to strategically place your brand message.
But what role does #OOH play? Consumers are willing to invest in these “resolutions”. With 67% of us preparing to spend considerably. As a result, it’s an incredibly important time for brands to be advertising – the battleground will be in securing meaningful #attention. 🚨 With OOH and DOOH in the top three attention grabbing channels, and top five preferred media channels. #OOH #RESHAPINGRESOLUTIONS
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But what role does #OOH play? Consumers are willing to invest in these “resolutions”. With 67% of us preparing to spend considerably. As a result, it’s an incredibly important time for brands to be advertising – the battleground will be in securing meaningful #attention. 🚨 With OOH and DOOH in the top three attention grabbing channels, and top five preferred media channels. #OOH #RESHAPINGRESOLUTIONS
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Experienced Window Dresser/Visual Merchandising Director/Brand & Design Director/Creative Director based in Jakarta for the last 23 years
This simple CTA on the A-board is so on point and relevant in todays context as it is relatable. Definitely can't miss this message. Simple, effective Call To Action. 👍🏻
OOh of the day: by Le Garrick in Covent Garden. If you see people taking out their phones and taking a picture of your ad, you are doing it right. Like this bar in London. #ooh #oohads #ootd #oohmarketing #oohadvertising #streetmarketing #guerilla #sandwichboard Inspiration and 📸 by Jolyon Varley
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𝐃𝐢𝐝 𝐘𝐨𝐮 𝐊𝐧𝐨𝐰?🧐 More than 30% of OOH advertisers plan to integrate augmented reality (AR) features into their campaigns by 2025 to increase engagement and interactivity. 𝐒𝐨𝐮𝐫𝐜𝐞: Forbes #Kinetic #ooh #ARInAdvertising #AugmentedReality #OOHInnovation #InteractiveCampaigns #FutureOfAds #DigitalAdvertising #AdvertisingTrends #AdTech #ForbesInsights
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StreetMetrics Launches First-Ever Multi-Format Measurement and Attribution Study for the Out-of-Home (OOH) Industry https://lnkd.in/exCQ_MB7 @StreetMetrics #OOH
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Senior National Account Manager at Nickelytics | Specializing in Car Wrap Advertising & Mobility OOH | Innovating with Delivery Robot Solutions
Exciting developments in the OOH advertising sector! According to eMarketer, U.S. OOH ad spending is projected to exceed $10 billion by 2027. As the industry continues to evolve, we at Nickelytics are proud to contribute to this remarkable growth! Dive into the full article to explore the future of OOH advertising. #Nickelytics #OOHAdvertising #AdTech #OOH #VehicleWraps #RoboticWraps
Have you heard the recent news in the world of Out-of-Home (OOH) advertising? 🚀According to eMarketer, total OOH ad spending in the U.S. is projected to surpass $10 billion by 2027. 🌟 As we continue to innovate in the advertising space, we're excited to be part of this growth. Check out the full article in comments to see how the industry is evolving! 💬 #Nickelytics #OOHAdvertising #AdTech #OOH #VehicleWraps #RoboticWraps
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COO @ Finch
2moIt was great reconnecting with Breeze Dake. Sorry I missed Michael Steinberg