STRIKE VISUALS’ Post

🍺 Who's ready to raise a glass at the Great American Beer Festival this weekend in #Denver? At BinkInc, we believe crafting a brand is just like brewing the perfect beer. Here’s why our Brand Positioning Workshops are basically the GABF of marketing: 1️⃣ Exploring Unique Flavors — Just like you sample crazy brews at GABF, we mix and match brand ideas to find your unique taste. 2️⃣ Taste Before You Decide — Ever taste-test a flight before picking your favorite? We do the same with brand messages to find the perfect blend! 3️⃣ Bringing Experts Together — GABF has the best brewers, and we've got the best brand pros to whip up your perfect identity. 4️⃣ Creating a Lasting Impression — The best beers stay with you long after the festival ends—just like a killer brand should. 5️⃣ Celebrating Craftsmanship — We craft your brand with the same passion that brewers put into their signature sips. #GABF #BrandPositioning #CraftYourBrand #MarketingMagic #branding #b2bmarketing #craftbeer

It's Griller Time! This is such a fun collaboration between MillerCoors and Big Green Egg, just in time for the official start to grilling season. I love when brand collaborations just make perfect sense. Dad, you may be getting this for Father's Day... What are your favorite brand collaborations? #Branding #marketing #foodandbeverage https://lnkd.in/gkCH_xPu

Snoop Dogg, never in my wildest dreams did I think I would be tagging you on a LinkedIn post or drinking your wine. Please know that we are here for all your branding needs Branded by Berkeley #icon #brandstorytelling #branding

Break Rules. Honour Traditions. . . . . This is the advice of Lucky Saint’s Marketing and E-Commerce Director, Kerttu Inkeroinen. Enter The Challenger Mindset. Lucky Saint are a leading alcohol free beer, with 15,000 distribution points in the UK. Their aim is to be global leader in the category. The moves challenger brands make have to pack a harder punch than the big dogs, and finding shortcuts to engage and draw a crowd is the name of the game. That’s why CREATIVITY matters. If you see Lucky Saint | B Corp™ advertising you will feel they are breaking the rules, with their combo of religious imagery and rebellious copy. They leverage the advantage by sponsoring the Hackney Half and partnering with Strava. This is a no-go zone for alcoholic beverages. But how far do you take it until you don’t resemble the category in which you compete? Well, there is a limit. But Lucky Saint use traditional brewing methods, and the pub that they own (Lucky Saint) in East London serves alcoholic and non alcoholic beer, so they don’t alienate the boozehounds, but hope to recruit them onto their team, with a little back scratch. It’s all about judgement, and standing out in the crowd. Give me an example of when you have stood out in the crowd in your business? See the video of Kerttu Inkeroinen at MAD//FEST- linked in comments. #media #advertising #challengerbrand #luckysaint #beer #marketing #digitalmarketing #tvmentor

Working in advertising is...something new each day. And often enough several different things in one single day. Tasting 40 cups of premium coffee was for sure an experience not to forget :-) #coffee #clients #experience #advertising #cupping

What was the last successful big brand beer launch? Was it TUi? Flame? Boundary Rd? Up to you to define success. Pls comment below. This weeks newsletter includes some reminiscing about beer and when beer marketing was about getting more (fun), rather than less (carbs) Cos today the less wars stepped up a gear with the national launch of white claw. Is this the end for beer?

How to unlock the secrets to successful brand building with Daniel Szor of Cotswolds Distillery is now live! 🥃 https://lnkd.in/eWP5rsgw In the first of the Added Value series - we're kicking off with a bang and looking at the idea of storytelling and how narrative can not only shape your brand, but also build rate of sale through constant understanding of USP's. In our conversation, Dan shares some of the key lessons that have shaped Cotswolds' Gin & Whisky ranges into what they are today. This is what you’ll hear all about: ➡️ Anchoring a brand in a place or provenance ➡️ Identifying and embracing a clear unique selling point ➡️ Ensuring consistency in storytelling across your team ➡️ Why it's important to focus on the consumer, not just the product ➡️ And much more! Whether you’re starting out or looking to refine your brand, his insights will help you navigate the journey to success. You'll also find an article that helps further articulate the big takeaways and how to apply them yourself... 🎥 Head over to Everglow Spirits to watch the full conversation and learn from one of the best in the business! #BrandBuilding #CotswoldsDistillery #SpiritsIndustry #BusinessGrowth #EverglowSpirits #AddedValue The Gin Guild The English Whisky Guild

Behind the Work: How Blue Moon Is Making Life – and Its Advertising – Brighter 🍺 ☀ Back in April, partners Blue Moon and adam&eveDDB NYC announced the launch of their latest brand campaign, building upon the brand's 'Made Brighter' platform, originally launched in 2022. The latest campaign demonstrates that the largest craft brand in the country can always awaken the brightness within everyday, ordinary moments. Molson Coors Beverage Company’s Vice President of Marketing, Above Premium Beer, Courtney Benedict, and adam&eveNYC's Managing Director James Rowe sat down with LBBonline - Little Black Book's Addison Capper regarding the revamped work. The three of them discuss the meaning of 'brighter,' how the platform plans to meaningfully connect with its loyal consumers, and why the inspiration aligns with the aspirations of both partners. In terms of the thoughtfulness behind the work, James Rowe, said: "For Blue Moon, it meant really working hard to remind drinkers of our uniqueness, our bright-tasting beer with an aroma that’s unlike any other, and our iconic garnish that stands out in bars. The strategy aimed to put Blue Moon in a category of one, to stand apart from traditional premium beers, and to prevent the brand being dragged into the clutter of the wider craft category." Read more about the work here: https://lnkd.in/eZmKrAaD #DDB #MolsonCoors #LBB #BehindTheWork #Creativity

Another beer branding mistake I used to make: Ignoring the power of a unique story 🍻. And it took me a long time to learn the reason why was because a compelling narrative connects with customers and keeps them coming back. Craft your brand's story and let it shine! 🌟 Check out ubbrew.com to see how our innovative brewing solutions can enhance your brand. Share your thoughts below! #BeerBranding #CraftBeer Made with mymarky.ai

Failing to Plan = Planning to Fail. November is around the corner and all my fine wine clients are planning 2025. Marketing against a plan is the simplest single thing any winery can do to: *get marketing buy-in from ownership *improve communication within the team *improve communication with customers *meet or exceed goals