STRÖME’s Post

My latest report for Export Magazine meticulously examines the dynamic landscape of Malaysia's beauty industry, providing invaluable insights for international brands seeking to establish a foothold in this flourishing market.   Halal-certified products and a burgeoning eco-conscious consumer base represent critical considerations when formulating a successful distribution strategy for Malaysia.   This report explores these trends and more, offering a comprehensive analysis of:   • 𝗠𝗮𝗿𝗸𝗲𝘁 𝘀𝗶𝘇𝗲 𝗮𝗻𝗱 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝗲𝗱 𝗴𝗿𝗼𝘄𝘁𝗵: Malaysia's beauty market is currently valued at US$3.24 billion and is expected to continue its upward trajectory. • 𝗧𝗵𝗲 𝗿𝗶𝘀𝗲 𝗼𝗳 𝗵𝗮𝗹𝗮𝗹 𝗯𝗲𝗮𝘂𝘁𝘆: With a predominantly Muslim population, halal-certified products are in high demand, presenting a unique opportunity for brands that cater to this segment. • 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝘁𝗮𝗸𝗲𝘀 𝗰𝗲𝗻𝘁𝗲𝗿 𝘀𝘁𝗮𝗴𝗲: Eco-friendly packaging, natural ingredients, and a commitment to sustainability are increasingly important to Malaysian consumers. • 𝗜𝗻𝗴𝗿𝗲𝗱𝗶𝗲𝗻𝘁-𝗱𝗿𝗶𝘃𝗲𝗻 𝗰𝗵𝗼𝗶𝗰𝗲𝘀: Consumers are seeking effective skincare solutions with powerful ingredients like Hyaluronic Acid and Niacinamide. • 𝗖𝘂𝗿𝗿𝗲𝗻𝘁 𝗯𝗲𝗮𝘂𝘁𝘆 𝘁𝗿𝗲𝗻𝗱𝘀: From dewy complexions and bold brows to multi-step skincare routines, the report delves into the latest trends shaping consumer preferences.   By understanding these key drivers and partnering with an expert, your brand can successfully navigate the complexities of entering the Malaysian market and capitalize on the lucrative opportunities it presents.   Have you already distributed beauty products in Malaysia? I'd love to hear your experiences in the comments below! Your insights are valuable.   #MalaysiaBeautyMarket #BeautyMarket #HalalBeauty #Sustainability #ExportMagazine #MarketInsights #InternationalDevelopment #InternationalBeauty

6 years ago, I met a street perfumer that started creating his first perfume back in 1994. For 20 years, and thousands of formulas later, he created a fragrance that he bet “everyone would love”. He said it’s a shame that no one values his creation because Indonesia is not ready to pay respect to local's creation. And what he did? He was putting this formula into a bottle of designer brand bottle. yes it was not legal. but he did that just so that he can sell it with a higher price and make the selling price economically viable. I met him back in 2018, in my journey finding the first formula for the soon to be my fragrance brand, I talked to him for hours, until he was confident enough with my plan as he mentioned.. “Indonesia needs someone like you. Young ambitious people who can tell the story. Please make Indonesian brand shines.." That was the day when I took the challenge. I promised him to make this product the best in the industry as long as he trusts me. He gave us that one sample exclusively. We upgrade the formula to be up to the IFRA standard. And that formula now is known as HMNS “Alpha”, meaning as the first of everything. That single formula ended up kickstarting the brand that we now know as HMNS. And it’s currently, and has been, the best seller of HMNS. The only fragrance brand in Forbes 30 under 30 Asia this year. I believe every fragrance is an artpiece that within itself, lies a story that makes it special. That's why this time, I don't put the badge on myself. I put it, on where the story lies. #forbes30u30asia Forbes

FCB SHOUT’s ‘SILIQA’ campaign for Spritzer Berhad introduces its natural mineral water, enriched with silica, as an essential ingredient for youthful beauty and radiant skin. “...Spritzer Mineral Water is rich in silica and other essential minerals that don’t just quench thirst—they nourish, rejuvenate, and enhance natural beauty from the inside out,” said Shiao, Chan, head of marketing at Spritzer Malaysia. Also speaking about the campaign, syahriza badron, general manager of FCB SHOUT, shared, “...our campaign challenges people to reclaim their beauty rituals by shifting the focus away from superficial enhancements and towards deep, internal rejuvenation.” #marketing #campaignfilm #malaysia ------ -[Conferences] Our "What's NEXT" series is in full swing for 2024 and 2025, and will be held in Indonesia, Malaysia, Philippines, Singapore, and Hong Kong to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA -[Webinar] Learn more how industry experts delve into the transformative power of conversational marketing to forge deeper, more personalised relationships. Register for on-demand access to this webinar HERE: https://bit.ly/4dI06WE

There is no one more deserving than Yonit Bomstein to be recognized as one of the nine faces of the APAC cosmetics industry for 2024. Yonit is the CTIO and co-founder of Green Mountain Biotech, as well as the head of R&D at Kamedis Ltd. We have worked together for many years at both companies, developing innovative solutions #botaniplex® based on Traditional Chinese Medicinal herbs to help people worldwide who suffer from chronic skin conditions. Yonit’s tremendous work as head of R&D—combining cutting-edge innovation with the latest scientific and clinical validation—has made these new solutions both acceptable and accessible to all. It sounds simple, but anyone in the field of science knows that success comes after many failures and disappointments. Yonit’s persistence, determination, and professional approach have turned these challenges into lessons, leading to the creation of excellent products. Today, Green Mountain biotech has a global presence through an extensive distribution network. kamedis is a rising brand based on #botaniplex® systems, with a comprehensive product line addressing major skin conditions, including strengthening of the skin microbiome. The growing consumer demand for natural, safe, and effective products, alongside the need for sustainability, makes the brand stand out in the industry. Thank you, In cosmetics Asia , for this recognition and for setting high standards for the industry. And thank you, Yonit, for being who you are! in-cosmetics Asia Personal Care MagazineLaurent ZaffranSharon AvnerShiri EitanHani BitonJale SiremItai HajbiRenana Patoka PlatkevitzSorina HerscoviciJonathan MarderEmmanuelle Laloum #cosmetics #skincare #botaniplex #innovation #research #development #sustainability #award

If more brands invest in sustainability and adopt transparent, accountable practices, it could make a powerful impact on the environment and set new standards for industries worldwide. What are some brands you’d like to see do more?

🌟 Discover Why DAISO Beauty is Trending in Korea! 🌟 The Korean beauty market is shifting towards affordable, high-quality products, with DAISO leading the way. Amid economic downturns, DAISO’s cost-effective beauty items and strategic brand collaborations are winning over budget-conscious consumers. Positive social media reviews further boost DAISO Beauty’s popularity, reflecting a growing trend towards practical and budget-friendly consumption. https://lnkd.in/gF-YXDgi

"Step into a World of Beauty and Innovation! Join Us at the Indonesia Cosmetics Ingredients Exhibition, where the Latest Trends and Innovations in Personal Care Await You. Explore, Experience, and Elevate Your Beauty Routine! #ICIExhibitoon #BeautyInnovation"

🌟 Unlocking Modest Fashion's Potential 🌟 1️⃣ Untapped Opportunity: Despite a $200 billion global market, modest fashion lacks dedicated brands, especially in Indonesia. 2️⃣ Indonesian Advantage: Indonesia offers vast potential with 58 million potential consumers and robust manufacturing capabilities. 3️⃣ Market Insights: Fragmented landscape demands budget-friendly options. Consumers prioritize affordability, style, and offline experiences. 4️⃣ Opportunities Abound: Explore budget fast fashion, online marketplaces, and niche segments for growth. 5️⃣ Top 10 Brands Spotlight: Discover the leaders shaping Indonesian modest fashion. https://lnkd.in/g5_Dc4kD Let's seize the opportunity together! 💼💡 Roshan Raj | Yash Rathi | Rizky Bayuputra | Redseer Southeast Asia #ModestFashion #IndonesianMarket #OpportunityUnveiled

Unlock Indonesia's Gen-Z Beauty Powerhouse: Download Our Free Report. Gen-Z in hold untapped potential, but reaching them requires understanding their unique habits. Our insights uncover the surging beauty demand, Gen-Z's desire for rewarding experiences, conscious shopping, and informed decisions. Learn how to cater to the Indonesian market by creating targeted and meaningful skincare solutions. Download your free copy of "Indonesia's Rising Beauty Powerhouse" by MarcMade

🌟The beauty sector in Indonesia is thriving with a remarkable 15% value growth in Health & Beauty stores alone. ✨ This growth underscores the increasing consumer demand for beauty products in physical retail. 📊 How’s your brand’s growth? 🚀 Explore the factors driving this success and see how your brand can benefit. Connect with us for more information! #HealthandBeautyStore #BeautyIndonesia #BeautyFMCG #FMCGIndonesia