Writing high-converting content is easier when using proven frameworks that address the audience’s needs and guide them toward action.
📌 P.A.S. Model: Identify the Problem, Agitate it, and then provide a Solution.
🎯 A.I.D.A. Model: Hook Attention, generate Interest, build Desire, and call for Action.
🚀 F.A.B. Model: Highlight Features, showcase Advantages, and underline Benefits.
💡 Q.U.E.S.T. Model: Qualify the audience, Understand, Educate, Stimulate interest, and then Transition to your CTA.
🌟 S.T.A.R. Model: Present a Situation, Task, Action, and Result to showcase success.
📸 P.P.P.P. Model: Picture a solution, Promise results, Prove its worth, and Push for action.
✨ B.A.B. Model: Describe a Before situation, After state, and Bridge the gap.
#WritingTips #ContentStrategy #Copywriting
🧠 Use A.I.D.A. and P.A.S. to simplify your message and drive engagement.
💬 S.T.A.R. and B.A.B. models are great for case studies and storytelling.
🎯 Leverage these frameworks to convert readers into action-takers.
Writing is the core skill of any creator.
Great Share By: Joe Gannon
Original Post Below
👇 👇 👇
"Writing is the core skill of any creator.
Here are 7 (tried & tested) frameworks to write copy that converts:
1. PAS Model
↳ Problem: Describe your audience’s pain points
↳ Agitate: Exacerbate the problem
↳ Solution: Say how you can help
2. AIDA Model
↳ Attention: Hook your audience
↳ Interest: point them towards a solution
↳ Desire: Convince them that they want it
↳ Action: Tell them what the next step is
3. FAB Model:
↳ Features: Describe what the product is
↳ Advantages: Say why it’s different from others
↳ Benefits: Describe what users can get from it
4. QUEST Model
↳ Qualify: Specify your target audience
↳ Understand: Empathize with them
↳ Educate: Show the value of your offer
↳ Stimulate: Make them want the offer
↳ Transition: Drop your CTA
5. STAR Model
↳ Situation: Describe a problem
↳ Task: Explain the task or challenge involved
↳ Action: Describe how you addressed the issue
↳ Result: Share the outcomes of the action
6. PPPP Model
↳ Picture: Sell a vision that resonates
↳ Promise: Describe how your offer can help them
↳ Prove: Back up your words with testimonials
↳ Push: Push the readers towards a decision
7. BAB Model
↳ Before: Describe a problem
↳ After: Sell a vision
↳ Bridge: Offer a way to get there
You don’t always have to reinvent the wheel.
So own your time → make the most of these today."
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